Niels Holtrop

Maastricht University - School of Business and Economics

Netherlands

  • Maastricht University - School of Business and Economics

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

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1.

All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions

Wharton Customer Analytics Research Paper
Number of pages: 53 Posted: 20 Feb 2020
Lara Lobschat, Niels Holtrop, Norris Bruce and Ram C. Rao
University of Muenster, Maastricht University - School of Business and Economics, University of Texas at Dallas and The University of Texas at Dallas, Naveen Jindal School of Management
Downloads 247 (206,016)

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Display advertising, conversion, engagement, ad copy, ad placement, purchase funnel, social media, influencer marketing

2.

The Impact of Nutrition Claims on Purchase Behavior for Food Products

Number of pages: 51 Posted: 03 Sep 2019 Last Revised: 06 Jan 2022
Niels Holtrop, Kathleen Cleeren, Kelly Geyskens and Peter C. Verhoef
Maastricht University - School of Business and Economics, KU Leuven, KU Leuven - Faculty of Business and Economics (FEB) and University of Groningen - Department of Marketing & Marketing Research
Downloads 222 (228,381)
Citation 1

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Nutrition claims, health, absence claims, presence claims, credibility.

3.

Timing Customer Reactivation Interventions

Number of pages: 47 Posted: 03 Sep 2019 Last Revised: 23 Jun 2020
Niels Holtrop and Jaap Wieringa
Maastricht University - School of Business and Economics and University of Groningen - Department of Marketing & Marketing Research
Downloads 152 (319,094)

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customer reactivation, control chart, customer-base analysis, field test, non contractual setting