Niels Holtrop

Maastricht University - School of Business and Economics

Netherlands

SCHOLARLY PAPERS

3

DOWNLOADS

318

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions

Wharton Customer Analytics Research Paper
Number of pages: 53 Posted: 20 Feb 2020
Lara Lobschat, Niels Holtrop, Norris Bruce and Ram C. Rao
University of Muenster, Maastricht University - School of Business and Economics, University of Texas at Dallas and The University of Texas at Dallas, Naveen Jindal School of Management
Downloads 173 (220,178)

Abstract:

Loading...

Display advertising, conversion, engagement, ad copy, ad placement, purchase funnel, social media, influencer marketing

2.

The Impact of Nutrition Claims on SKU Choice: An Investigation of the Moderating Impact of SKU and Category Characteristics

Number of pages: 50 Posted: 03 Sep 2019 Last Revised: 19 Sep 2019
Maastricht University - School of Business and Economics, KU Leuven, KU Leuven - Faculty of Business and Economics (FEB) and University of Groningen - Department of Marketing & Marketing Research
Downloads 80 (383,461)
Citation 1

Abstract:

Loading...

Nutrition claims, SKU choice, health, choice model

3.

Timing Customer Reactivation Interventions

Number of pages: 47 Posted: 03 Sep 2019 Last Revised: 23 Jun 2020
Niels Holtrop and Jaap Wieringa
Maastricht University - School of Business and Economics and University of Groningen - Department of Marketing & Marketing Research
Downloads 65 (433,072)

Abstract:

Loading...

customer reactivation, control chart, customer-base analysis, field test, non contractual setting