Dhruv Grewal

Babson College - Marketing Division

Toyota Professor of Marketing

Babson Park, MA 02157

United States

http://faculty.babson.edu/dgrewal

  • Babson College - Marketing Division

SCHOLARLY PAPERS

10

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SSRN CITATIONS
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Top 28,124

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24

CROSSREF CITATIONS

8

Scholarly Papers (10)

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1.

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Number of pages: 40 Posted: 26 May 2006
Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, Kenneth R. Evans and Kenneth R. Evans
affiliation not provided to SSRN, Michael F Price College of Business, University of Oklahoma, Babson College - Marketing Division and University of Oklahoma - Michael F. Price College of BusinessUniversity of Missouri at Columbia
Downloads 3,481 (4,114)
Citation 17

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2.

Perceptual and Objective Performance Measures: An Empirical Analysis of the Difference and its Impact

Tuck School of Business at Dartmouth Administration, Research Paper Series, Forthcoming
Number of pages: 52 Posted: 02 Mar 2004
Kusum L. Ailawadi, Rajiv Dant and Dhruv Grewal
Dartmouth College - Tuck School of Business, Clarkson University - School of Business and Babson College - Marketing Division
Downloads 686 (49,414)
Citation 6

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Subjective Performance Measures, Common Method Variance, Channel Relationships

3.

Mobile Advertising: A Framework and Research Agenda

Journal of Interactive Marketing, Forthcoming , Northeastern U. D’Amore-McKim School of Business Research Paper No. 2707300
Number of pages: 38 Posted: 22 Dec 2015
Dhruv Grewal, Yakov Bart, Martin Spann and Peter Pal Zubcsek
Babson College - Marketing Division, Northeastern University - D'Amore-McKim School of Business, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Tel Aviv University - Coller School of Management
Downloads 638 (54,327)
Citation 2

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Advertising, Mobile Marketing, Mobile Advertising

4.

How Artificial Intelligence Will Change the Future of Marketing

Davenport, T., Guha, A., Grewal, D., & Bressgott, T. (in press). "How artificial intelligence will change the future of marketing", Journal of the Academy of Marketing Science, 2019
Number of pages: 19 Posted: 12 Dec 2019
Thomas H. Davenport, Abhijit Guha, Dhruv Grewal and Timna Bressgott
Babson College, University of South Carolina - Department of Marketing, Babson College - Marketing Division and Maastricht University - Department of Marketing
Downloads 205 (192,153)
Citation 5

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Artificial Intelligence, Marketing Strategy, Robots, Privacy, Bias, Ethics

5.

How the Order of Sampled Experiential Products Affects Choice

Journal of Marketing Research, Vol. XLVII (June 2010)
Number of pages: 22 Posted: 27 Mar 2015
Dipayan Biswas, Dhruv Grewal and Anne L. Roggeveen
University of South Florida, Babson College - Marketing Division and Babson College - Marketing Division
Downloads 44 (518,277)

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sensory marketing, experiential products, sampling, order effects, choice behavior, mixed choice set

6.

Evaluation of Subsidiary Marketing Performance: Combining Process and Outcome Performance Metrics

J. of the Acad. Mark. Sci., DOI 10.1007/s11747-008-0095-z
Number of pages: 13 Posted: 12 Feb 2014
Dhruv Grewal, Gopalkrishnan R. Iyer, Wagner A. Kamakura, Anuj Mehrotra and Arun Sharma
Babson College - Marketing Division, Florida Atlantic University, Rice University, University of Miami and University of Miami
Downloads 37 (552,420)
Citation 1

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Multinational performance evaluations, Marketing metrics, Outcome measures, Performance measures, Standardization

7.

You Don't Always Get What You Want, and You Don’t Always Want What You Get: An Examination of Control – Desire for Control Congruence in Transactional Relationships

Journal of Applied Psychology, Vol. 100, No. 4, 2015
Number of pages: 16 Posted: 25 Jan 2015 Last Revised: 07 Aug 2016
Ryan Mullins, Daniel G. Bachrach, Adam Rapp, Dhruv Grewal and Lauren Beitelspacher
Clemson University, University of Alabama - Culverhouse College of Commerce & Business Administration, University of Alabama, Babson College - Marketing Division and Portland State University - Marketing and Advertising
Downloads 32 (579,261)

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response surface modeling, desired control, perceived control, social capital theory, sales outcomes

8.

The Effect of Compensation on Repurchase Intentions in Service Recovery

Grewal, Dhruv, Anne Roggeveen, and Michael Tsiros (2008), “The Effect of Compensation on Repurchase Intentions in Service Recovery,” Journal of Retailing, 84 (4), 424-434.
Posted: 13 Apr 2016
Dhruv Grewal, Anne L. Roggeveen and Michael Tsiros
Babson College - Marketing Division, Babson College - Marketing Division and University of Miami - Department of Marketing

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9.

Understanding the Co-Creation Effect: When Does Collaborating with Customers Provide a Lift to Service Recovery?

Roggeveen, Anne, Michael Tsiros, and Dhruv Grewal (2012), "Understanding the Co-Creation Effect: When Does Collaborating with Customers Provide a Lift to Service Recovery?” Journal of the Academy of Marketing Science, 40 (6), 771-790.
Posted: 13 Apr 2016
Anne L. Roggeveen, Michael Tsiros and Dhruv Grewal
Babson College - Marketing Division, University of Miami - Department of Marketing and Babson College - Marketing Division

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10.

Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis

Journal of Marketing, 2013, University of Alberta School of Business Research Paper No. 2013-13, Tuck School of Business Working Paper No. 2013-113
Posted: 23 Feb 2013
Yu Ma, Kusum L. Ailawadi and Dhruv Grewal
Independent, Dartmouth College - Tuck School of Business and Babson College - Marketing Division

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health status, drivers of food choice, health halo bias, diabetes, self-control, household grocery shopping