Babson Park, MA 02157
United States
http://faculty.babson.edu/dgrewal
Babson College - Marketing Division
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Subjective Performance Measures, Common Method Variance, Channel Relationships
Advertising, Mobile Marketing, Mobile Advertising
Artificial Intelligence, Marketing Strategy, Robots, Privacy, Bias, Ethics
sensory marketing, experiential products, sampling, order effects, choice behavior, mixed choice set
Multinational performance evaluations, Marketing metrics, Outcome measures, Performance measures, Standardization
response surface modeling, desired control, perceived control, social capital theory, sales outcomes
health status, drivers of food choice, health halo bias, diabetes, self-control, household grocery shopping