Yi Liu

University of Pennsylvania, The Wharton School

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA

United States

Wisconsin School of Business

975 University Avenue

Madison, WI 53706

United States

  • University of Pennsylvania, The Wharton School

  • Wisconsin School of Business

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

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1.

Implications of Revenue Models and Technology for Content Moderation Strategies

Number of pages: 62 Posted: 01 Dec 2021
Yi Liu, Pinar Yildirim and Z. John Zhang
University of Pennsylvania, The Wharton School, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 1,008 (35,286)
Citation 1

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Social media, content moderation, advertising

2.

Unintended Consequences of Advances in Matching Technologies: Information Revelation and Strategic Participation on Gig-Economy Platforms

Number of pages: 72 Posted: 08 Jul 2021 Last Revised: 22 Jul 2022
Yi Liu, Bowen Lou, Xinyi Zhao and Xinxin Li
University of Pennsylvania, The Wharton School, University of Connecticut - Operations & Information Management Department, New York University (NYU) - Leonard N. Stern School of Business and University of Connecticut - Department of Operations & Information Management
Downloads 227 (207,978)

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matching technologies, gig worker, game theory, platform strategy

3.

When Does a Brand-Influencer Matching AI Backfire?

Posted: 16 Mar 2021
Z. Jessie Liu and Yi Liu
Johns Hopkins University - Carey Business School and University of Pennsylvania, The Wharton School

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Artificial intelligence, Influencer marketing, Information design