Yi Liu

Wisconsin School of Business

975 University Avenue

Madison, WI 53706

United States

SCHOLARLY PAPERS

4

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1,859

SSRN CITATIONS
Rank 49,971

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Top 49,971

in Total Papers Citations

16

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Implications of Revenue Models and Technology for Content Moderation Strategies

Number of pages: 62 Posted: 01 Dec 2021
Wisconsin School of Business, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 1,404 (25,973)
Citation 15

Abstract:

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Social media, content moderation, advertising

2.

Unintended Consequences of Advances in Matching Technologies: Information Revelation and Strategic Participation on Gig-Economy Platforms

Management Science, Forthcoming
Number of pages: 75 Posted: 08 Jul 2021 Last Revised: 27 Apr 2023
Wisconsin School of Business, University of Connecticut - Operations & Information Management Department, New York University (NYU) - Leonard N. Stern School of Business and University of Connecticut - Department of Operations & Information Management
Downloads 265 (211,559)
Citation 2

Abstract:

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matching technologies, gig worker, game theory, platform strategy

3.

Asymmetric Impact of AI Matching on Influencer Marketing: Implications for Platform Revenue

Number of pages: 48 Posted: 16 Mar 2021 Last Revised: 26 Jun 2023
Z. Jessie Liu and Yi Liu
Johns Hopkins University - Carey Business School and Wisconsin School of Business
Downloads 190 (290,031)

Abstract:

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artificial intelligence, influencer marketing, competition, technology strategy

4.

GenAI Assistance in a Professional Service Market: The Perish of Second Opinion

Posted: 09 Apr 2024
University of Connecticut - Department of Marketing, Wisconsin School of Business and University of California, Davis - Graduate School of Management

Abstract:

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GenAI Assistance, Professional Service Market, Professional Opinion, Second Opinion, Vertical Competition