Ningning Cheng

Independent

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Scholarly Papers (1)

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Misinformed Clout: Evidence from a Field Experiment

University of Miami Business School Research Paper No. 4512387
Posted: 24 Jul 2023
Ningning Cheng, Weiguang Wang, Hongfei Li and Yili Hong
Independent, University of Rochester - Simon Business School, Chinese University of Hong Kong and University of Miami Herbert Business School

Abstract:

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misinformation, online influencer, fitness influencer, field experiment, knowledge sharing, influencer expertise