Rajkumar Venkatesan

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

SCHOLARLY PAPERS

3

DOWNLOADS

25

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Stourm, Valeria, Scott Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan (2020) Marketing Letters, published online June 2, 2020.
Number of pages: 16 Posted: 01 Jul 2020 Last Revised: 31 Jul 2020
HEC Paris, Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, KU Leuven @ Antwerp, INSEAD, Nova School of Business and Economics, University of Maryland - Robert H. Smith School of Business, Dartmouth College - Tuck School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management, HEC Paris - Tax & Law, Olin School - Washington University in St. Louis, Old Dominion University and University of Virginia - Darden School of Business
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Loyalty programs; Inequality; Privacy; Sustainability; Big data

2.

Highly Recommended: Collaborative Filtering Gives Customers What They Want

Darden Case No. UVA-M-0974
Number of pages: 11 Posted: 04 Sep 2019
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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collaborative filtering, slope one, parametric model, nonparametric model, logistic regression, weighted averages, predictive analytics, ordinal logit, recommendation algorithms, choice behavior, decision analysis, proportional odds assumption, alternative least squares, cold start problem, popularity bias, matrix factorization, streaming video, marketing analytics, data analysis, Netflix, cluster analysis

3.

Netflix, Inc.: The Mouse Strikes Back

Darden Case No. UVA-M-0975
Number of pages: 7 Posted: 04 Sep 2019
Rajkumar Venkatesan, Shea Gibbs and Daniel Shively
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and Independent
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Netflix, Disney, streaming video, recommendation systems, video on demand, DVD, data mining, algorithm, customer lifetime value, subscription services, collaborative filtering, market capitalization, competition, marketing analytics, data analysis