Rajkumar Venkatesan

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

SCHOLARLY PAPERS

8

DOWNLOADS

719

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (8)

Netflix, Inc.: The Mouse Strikes Back

Darden Case No. UVA-M-0975
Number of pages: 7 Posted: 07 Oct 2020
Rajkumar Venkatesan, Shea Gibbs and Daniel Shively
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and Independent
Downloads 452 (80,005)

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Netflix, Disney, streaming video, recommendation systems, video on demand, DVD, data mining, algorithm, customer lifetime value, subscription services, collaborative filtering, market capitalization, competition, marketing analytics, data analysis

Darden Case No.
Number of pages: 1 Posted: 04 Sep 2019 Last Revised: 28 Aug 2020
Rajkumar Venkatesan, Shea Gibbs and Daniel Shively
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and Independent
Downloads 111 (308,490)

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2.
Downloads 48 (375,377)

Implementing Marketing Analytics

Darden Case No. UVA-M-0869
Number of pages: 8 Posted: 08 Oct 2020
Paul Farris and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 48 (496,190)

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marketing analytics, big data, resource allocation, return on marketing investment, ROMI, organizational change

A Resource-Allocation Perspective for Marketing Analytics

Darden Case No. UVA-M-0861
Number of pages: 9 Posted: 01 Oct 2020
Paul Farris and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 59 (451,258)

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marketing analytics, resource allocation, marketing strategy, optimization, channel marketing

4.

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Stourm, Valeria, Scott Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan (2020) Marketing Letters, published online June 2, 2020.
Number of pages: 16 Posted: 18 Sep 2020
HEC Paris, Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, KU Leuven @ Antwerp, Georgetown University - Robert Emmett McDonough School of BusinessINSEAD, Nova School of Business and Economics, University of Maryland - Robert H. Smith School of Business, Dartmouth College - Tuck School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management, HEC Paris - Tax & Law, Olin School - Washington University in St. Louis, Old Dominion University and University of Virginia - Darden School of Business
Downloads 46 (496,149)

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Loyalty programs; Inequality; Privacy; Sustainability; Big data

5.

Highly Recommended: Collaborative Filtering Gives Customers What They Want

Darden Case No. UVA-M-0974
Number of pages: 11 Posted: 04 Sep 2019
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 3 (772,321)
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collaborative filtering, slope one, parametric model, nonparametric model, logistic regression, weighted averages, predictive analytics, ordinal logit, recommendation algorithms, choice behavior, decision analysis, proportional odds assumption, alternative least squares, cold start problem, popularity bias, matrix factorization, streaming video, marketing analytics, data analysis, Netflix, cluster analysis

6.

Digital Marketing Simulation: Media Attribution at Exerciseminder (Simulation)

Darden Case No. UVA-M-0988
Number of pages: 1 Posted: 22 Oct 2021
Rajkumar Venkatesan
University of Virginia - Darden School of Business
Downloads 0 (810,019)
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marketing analytics, data, simulation, media attribution, attribution modeling, descriptive analytics, predictive analytics, prescriptive analytics, resource allocation, customer acquisition, customer retention, return on marketing investment, ROMI, marketing experiment, digital marketing

7.

Customer Journey Map

Darden Case No. UVA-M-1012
Number of pages: 6 Posted: 22 Oct 2021
Rajkumar Venkatesan and Tami Kim
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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customer journey, online shopping, paid search, keywords

8.

Customer Insights

Darden Case No. UVA-M-1013
Number of pages: 4 Posted: 22 Oct 2021
Rajkumar Venkatesan and Tami Kim
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 0 (810,019)
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Google Trends, segmentation, targeting, paid search, competition, keywords, branding