Ran Kivetz

Columbia University - Columbia Business School, Marketing

New York, NY 10027

United States

  • Columbia University - Columbia Business School, Marketing

SCHOLARLY PAPERS

8

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1,479

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in Total Papers Citations

69

Scholarly Papers (8)

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1.

Alternative Models for Capturing the Compromise Effect

Kivetz, Ran, Oded Netzer, and V. Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research 41 (August).
Number of pages: 50 Posted: 11 Mar 2004 Last Revised: 12 Jan 2012
Ran Kivetz, Oded Netzer and V. Seenu Srinivasan
Columbia University - Columbia Business School, Marketing, Columbia University - Columbia Business School, Marketing and Stanford University - Graduate School of Business
Downloads 380 (169,779)
Citation 16

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2.

Beating the Market: The Allure of Unintended Value

Journal of Marketing Research, 50 (December 2013)
Number of pages: 15 Posted: 19 Dec 2012 Last Revised: 15 May 2017
Aner Sela, Itamar Simonson and Ran Kivetz
University of Florida - Department of Marketing, Stanford University and Columbia University - Columbia Business School, Marketing
Downloads 289 (228,549)
Citation 1

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Value perception, lay theories, bargain, persuasion knowledge, idiosyncratic fit

3.

Complicating Choice

Journal of Marketing Research, Vol. 48, No. 2, pp. 308-326, 2011, Columbia Business School Research Paper No. 12-20
Number of pages: 20 Posted: 17 Nov 2011 Last Revised: 07 Jan 2024
Rom Y. Schrift, Oded Netzer and Ran Kivetz
Kelley School of Business, Indiana University, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 268 (246,983)
Citation 3

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4.

The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention

Journal of Marketing Research, 43 (1), February, 39-58, 2006, Columbia Business School Research Paper No. 16-19
Number of pages: 21 Posted: 18 Feb 2016
Ran Kivetz, Oleg Urminsky and Yuhuang Zheng
Columbia University - Columbia Business School, Marketing, University of Chicago - Booth School of Business and Fordham University
Downloads 202 (325,519)
Citation 37

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5.

The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science

Journal of Consumer Psychology, 18 (2008) 179–186
Number of pages: 8 Posted: 30 Jan 2014 Last Revised: 09 Jan 2024
Ran Kivetz, Oded Netzer and Rom Y. Schrift
Columbia University - Columbia Business School, Marketing, Columbia University - Columbia Business School, Marketing and Kelley School of Business, Indiana University
Downloads 181 (359,992)
Citation 7

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6.

Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions

Journal of Experimental Psychology: General, Vol. 145(7): 807-29, 2016, Columbia Business School Research Paper No. 16-79
Number of pages: 71 Posted: 07 Nov 2016
Rom Y. Schrift, Ran Kivetz and Oded Netzer
Kelley School of Business, Indiana University, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 92 (611,509)
Citation 1

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7.

Scope Insensitivity and the 'Mere Token' Effect

Journal of Marketing Research, April 2011, Vol. 48, No. 2: 282-295, Columbia Business School Research Paper No. 16-20
Number of pages: 3 Posted: 18 Feb 2016 Last Revised: 06 Sep 2019
Oleg Urminsky and Ran Kivetz
University of Chicago - Booth School of Business and Columbia University - Columbia Business School, Marketing
Downloads 67 (734,635)
Citation 4

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choice conflict, intertemporal choice, risky choice, financial decision making, justification

8.

The Functional Alibi

Journal of Academy of Consumer Research, Vol. 1(4): 479-496, doi/10.1086/688218, 2016, Columbia Business School Research Paper No. 16-84
Posted: 08 Nov 2016
Anat Keinan, Ran Kivetz and Oded Netzer
Harvard University - Business School (HBS), Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing

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