Ran Kivetz

Columbia Business School - Marketing

New York, NY 10027

United States

  • Columbia Business School - Marketing

SCHOLARLY PAPERS

8

DOWNLOADS

755

CITATIONS
Rank 10,684

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Top 10,684

in Total Papers Citations

72

Scholarly Papers (8)

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1.

Beating the Market: The Allure of Unintended Value

Journal of Marketing Research, 50 (December 2013)
Number of pages: 15 Posted: 19 Dec 2012 Last Revised: 15 May 2017
Aner Sela, Itamar Simonson and Ran Kivetz
University of Florida - Marketing Department, Stanford Graduate School of Business and Columbia Business School - Marketing
Downloads 236 (128,793)

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Value perception, lay theories, bargain, persuasion knowledge, idiosyncratic fit

2.

Alternative Models for Capturing the Compromise Effect

Kivetz, Ran, Oded Netzer, and V. Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research 41 (August).
Number of pages: 50 Posted: 11 Mar 2004 Last Revised: 12 Jan 2012
Ran Kivetz, Oded Netzer and V. Seenu Srinivasan
Columbia Business School - Marketing, Columbia Business School - Marketing and Stanford University - Graduate School of Business
Downloads 220 (137,968)
Citation 2

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3.

Complicating Choice

Journal of Marketing Research, Vol. 48, No. 2, pp. 308-326, 2011, Columbia Business School Research Paper No. 12-20
Number of pages: 20 Posted: 17 Nov 2011 Last Revised: 01 Feb 2014
Rom Y. Schrift, Oded Netzer and Ran Kivetz
University of Pennsylvania - The Wharton School, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 138 (207,982)

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4.

The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science

Journal of Consumer Psychology, 18 (2008) 179–186
Number of pages: 8 Posted: 30 Jan 2014
Ran Kivetz, Oded Netzer and Rom Y. Schrift
Columbia Business School - Marketing, Columbia Business School - Marketing and University of Pennsylvania - The Wharton School
Downloads 84 (294,715)

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5.

Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions

Journal of Experimental Psychology: General, Vol. 145(7): 807-29, 2016, Columbia Business School Research Paper No. 16-79
Number of pages: 71 Posted: 07 Nov 2016
Rom Y. Schrift, Ran Kivetz and Oded Netzer
University of Pennsylvania - The Wharton School, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 32 (455,538)

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6.

The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention

Journal of Marketing Research, 43 (1), February, 39-58, 2006, Columbia Business School Research Paper No. 16-19
Number of pages: 21 Posted: 18 Feb 2016
Ran Kivetz, Oleg Urminsky and Yuhuang Zheng
Columbia Business School - Marketing, University of Chicago - Booth School of Business and Fordham University
Downloads 29 (469,752)
Citation 4

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7.

Scope Insensitivity and the 'Mere Token' Effect

Journal of Marketing Research, April 2011, Vol. 48, No. 2: 282-295, Columbia Business School Research Paper No. 16-20
Number of pages: 14 Posted: 18 Feb 2016
Oleg Urminsky and Ran Kivetz
University of Chicago - Booth School of Business and Columbia Business School - Marketing
Downloads 16 (542,441)
Citation 1

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choice conflict, intertemporal choice, risky choice, financial decision making, justification

8.

The Functional Alibi

Journal of Academy of Consumer Research, Vol. 1(4): 479-496, doi/10.1086/688218, 2016, Columbia Business School Research Paper No. 16-84
Posted: 08 Nov 2016
Anat Keinan, Ran Kivetz and Oded Netzer
Harvard Business School, Columbia Business School - Marketing and Columbia Business School - Marketing

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