Guneet Kaur Nagpal

Western University - Ivey Business School

Assistant Professor

London, Ontario

Canada

  • Western University - Ivey Business School

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Value Appropriation and New Product Pricing: A Study of New Prescription Drugs

Number of pages: 52 Posted: 25 Aug 2017 Last Revised: 07 Oct 2021
Guneet Kaur Nagpal, Rajdeep Grewal, Deepak Jena and Atul A. Nerkar
Western University - Ivey Business School, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Students and University of North Carolina (UNC) at Chapel Hill - Management-Strategy Area
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Abstract:

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advertising, appropriability regimes, barriers to entry, healthcare, new products, patents, prescription drugs, pricing, product contextual factors, value appropriation.