Jonathan Levav

Columbia University - Columbia Business School, Marketing

New York, NY 10027

United States

  • Columbia University - Columbia Business School, Marketing

SCHOLARLY PAPERS

7

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11,734

TOTAL CITATIONS
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SSRN RANKINGS

Top 22,903

in Total Papers Citations

39

Scholarly Papers (7)

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1.

Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context

Number of pages: 47 Posted: 08 Sep 2006
On Amir and Jonathan Levav
University of California, San Diego (UCSD) - Rady School of Management and Columbia University - Columbia Business School, Marketing
Downloads 6,927 (2,265)
Citation 3

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Preference construction, preference learning, choice, context

2.

Emotional Accounting: How Feelings About Money Influence Consumer Choice

Journal of Marketing Research, Vol. 46, pp. 66-80, February 2009
Number of pages: 15 Posted: 17 Feb 2010
Jonathan Levav and A. Peter McGraw
Columbia University - Columbia Business School, Marketing and University of Colorado at Boulder - Department of Marketing
Downloads 3,385 (7,650)
Citation 4

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Emotional Accounting, Mental Accounting, Consumer Spending, Windfalls, Behavioral Decision Theory

3.

The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior

Journal of Consumer Psychology, Forthcoming, Columbia Business School Research Paper No. 16-42
Number of pages: 49 Posted: 01 Jun 2016
Naomi Mandel, Derek Rucker, Jonathan Levav and Adam D. Galinsky
Arizona State University (ASU) - Marketing Department, Northwestern University - Kellogg School of Management, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Management
Downloads 788 (68,807)
Citation 4

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Self-Concept, Social Comparison, Materialism, Conspicuous Consumption, Self-Regulation, Self-Discrepancy

4.

Why Don't We Learn to Accurately Forecast Feelings? How Misremembering Our Predictions Blinds Us to Past Forecasting Errors

Journal of Experimental Psychology: General, Vol. 139, pp. 579-589, November 2010
Number of pages: 11 Posted: 22 May 2008 Last Revised: 27 Jul 2011
Tom Meyvis, Rebecca K. Ratner and Jonathan Levav
New York University (NYU) - Department of Marketing, University of Maryland - Department of Marketing and Columbia University - Columbia Business School, Marketing
Downloads 445 (141,301)
Citation 2

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affective forecasts, prediction errors, memory bias

5.

Order in Product Customization Decisions: Evidence from Field Experiments

Journal of Political Economy, Vol. 118, No. 2, pp. 274-299, 2010
Number of pages: 26 Posted: 31 Oct 2011
Jonathan Levav, Mark Heitmann, Andreas Herrmann and Sheena S. Iyengar
Columbia University - Columbia Business School, Marketing, Columbia College, University of St. Gallen - MCM Institute and Columbia Business School - Management Division
Downloads 189 (344,614)
Citation 26

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6.

Physical Contact and Financial Risk Taking

Psychological Science, Vol. 21, No. 6, 2010 , University of Alberta School of Business Research Paper No. 2013-309
Posted: 24 May 2013
Jonathan Levav and Jennifer Argo
Columbia University - Columbia Business School, Marketing and University of Alberta - Department of Marketing, Business Economics & Law

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interpersonal touch, risk-taking, affect, financial decision making, physical contact

7.

1995 Feels so Close Yet so Far: The Effect of Event Markers on Subjective Feelings of Elapsed Time

Wiley-Blackwell, Psychological Science, Forthcoming 2010
Posted: 14 Oct 2009
Gal Zauberman, Jonathan Levav, Kristin Diehl and Rajesh Bhargave
Yale, Columbia University - Columbia Business School, Marketing, University of Southern California - Marshall School of Business and University of Pennsylvania - Marketing Department

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time perception, duration estimation, dating biases