Natalie Mizik

University of Washington

Seattle, WA 98195

United States

SCHOLARLY PAPERS

18

DOWNLOADS
Rank 5,007

SSRN RANKINGS

Top 5,007

in Total Papers Downloads

9,040

SSRN CITATIONS
Rank 12,090

SSRN RANKINGS

Top 12,090

in Total Papers Citations

15

CROSSREF CITATIONS

76

Scholarly Papers (18)

1.

Visual Listening In: Extracting Brand Image Portrayed on Social Media

Number of pages: 53 Posted: 06 Jun 2017 Last Revised: 29 Feb 2020
Liu Liu, Daria Dzyabura and Natalie Mizik
University of Colorado at Boulder - Leeds School of Business, New economic school and University of Washington
Downloads 1,322 (16,054)
Citation 11

Abstract:

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Social Media, Visual Marketing, Brand Perceptions, Computer Vision, Machine Learning, Deep Learning, Transfer Learning, Big Data

2.

Assessing the Value-Relevance of Customer Satisfaction

Number of pages: 36 Posted: 03 Jun 2007 Last Revised: 14 Aug 2011
Robert Jacobson and Natalie Mizik
Diogenes Consulting and University of Washington
Downloads 1,059 (22,369)
Citation 4

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marketing metrics, incremental value-relevance, customer satisfaction, financial performance, efficient markets, information content

3.

The Financial Value Impact of Perceptual Brand Attributes

Journal of Marketing Research, Vol. 45, pp. 15-32, February 2008
Number of pages: 20 Posted: 16 May 2008 Last Revised: 28 Feb 2012
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 938
Citation 6

Abstract:

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brand, valuation, BAV, brand differentiation

4.

The Theory and Practice of Myopic Management

Journal of Marketing Research, Forthcoming
Number of pages: 52 Posted: 23 Mar 2009 Last Revised: 14 Aug 2011
Natalie Mizik
University of Washington
Downloads 726 (38,160)
Citation 3

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myopic management, real earnings management, accruals-based earnings management

5.

Earnings Inflation Through Accruals and Real Activity Manipulation: Its Prevalence at the Time of an SEO and the Financial Market Consequences

Number of pages: 46 Posted: 20 Nov 2007
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 718 (38,709)
Citation 10

Abstract:

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Earnings Management, Accruals, Real Activity Manipulation, Seasoned Equity Offering, SEO Mispricing, Myopic Management

6.

The Information Content of Brand Attributes

Number of pages: 46 Posted: 03 Jun 2007
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 646 (44,743)
Citation 1

Abstract:

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brand, valuation, BAV, brand differentiation

7.

Accounting for Marketing Activities: Implications for Marketing Research and Practice

Number of pages: 50 Posted: 25 Feb 2011 Last Revised: 14 Aug 2011
Natalie Mizik and Doron Nissim
University of Washington and Columbia University - Columbia Business School
Downloads 635 (45,685)
Citation 5

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Internally Developed Intangible Assets, Acquired Intangible Assets, Marketing Accounting, Marketing Practice

8.

Branding a Merger: Implications for Merger Valuation and Future Performance

Number of pages: 51 Posted: 11 Feb 2011 Last Revised: 31 Mar 2019
Indeed, Type 2 Consulting, University of Washington and University of Miami
Downloads 582 (51,238)
Citation 5

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Corporate Branding, Mergers, Event Study, Calendar-Time Portfolio Analysis, Selection Bias, Treatment Effects Models, Endogenous Treatment Effects

9.

Valuing Branded Businesses

Journal of Marketing, Forthcoming
Number of pages: 43 Posted: 23 Apr 2008 Last Revised: 14 Aug 2011
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 496 (62,608)

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relative valuation, valuation multipliers, brand, intangible assests

10.

Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context

Marketing Science, Fothcoming
Number of pages: 50 Posted: 03 Jun 2007
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 491 (63,422)
Citation 4

Abstract:

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managerial myopia, SEO, valuation, short-term focus

11.

Financial Markets Research in Marketing

Journal of Marketing Research, Forthcoming
Number of pages: 10 Posted: 11 Sep 2008
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 438 (72,891)

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marketing research, financial markets, VAR, valuation analysis, Tobin's Q

12.

The Unappreciated Value of Marketing: The Moderating Role of Changes in Marketing and R&D Spending on Valuation of Earnings Reports

MSI Working Paper #09-204
Number of pages: 42 Posted: 08 Jan 2009 Last Revised: 05 Sep 2012
Isaac M. Dinner, Natalie Mizik and Donald R. Lehmann
Indeed, University of Washington and Columbia Business School - Marketing
Downloads 403 (80,494)
Citation 2

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Marketing Strategy, R&D, Marketing Metrics, Event Study, Post-Earnings-Announcement Drift

13.

How Incentives Shape Strategy: The Role of CMO and CEO Compensation in Inducing Marketing Myopia

Number of pages: 53 Posted: 28 Dec 2017
Martin Artz and Natalie Mizik
University of Muenster - Accounting Center and University of Washington
Downloads 212 (159,093)

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Executive Compensation, Equity Incentives, CMO, Myopic Marketing Management, Endogeneity, IPWRA, Endogenous Treatment Effects, Control Function, Difference-In-Differences

14.

A Further Examination of Customer Satisfaction-Based Financial Market Mis-Pricing

Number of pages: 20 Posted: 30 Apr 2008
Robert Jacobson and Natalie Mizik
Diogenes Consulting and University of Washington
Downloads 190 (176,115)

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Customer Satisfaction, ACSI, Stock Return, Efficient Markets, Mis-pricing, Time-Varying Risk Factor Loadings, Conditional Risk Covariates

15.

Modeling Co-Existing Business Scenarios with Time Series Panel Data

Number of pages: 46 Posted: 25 Sep 2007
Imperial College London, Tanaka Business School, University of Washington and UCLA Anderson School of Management
Downloads 183 (182,197)

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Time series analysis, panel data, segmentation, marketing strategy

16.

Brand Political Positioning: Implications of the 2016 US Presidential Election

Number of pages: 50
Eugene Pavlov and Natalie Mizik
University of Miami and University of Washington
Downloads 1

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Brand Positioning, Polarization, US Politics, Event Study, Dynamic Panel-Data Models, Calendar-Time Portfolio Analysis

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Marketing Science, Forthcoming
Posted: 24 Jul 2012
Duke University - Fuqua School of Business, Leibniz Institute for Financial Research SAFE, University of Washington and University of North Carolina (UNC) at Wilmington

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Innovation, timing, stock market, ratchet, revenue, calendar time portfolios

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Marketing Science, Vol. 31, No. 6, pp. 934-951, 2012, DOI: 10.1287/mksc.1120.0737
Posted: 29 Jan 2013
Duke University - Fuqua School of Business, Leibniz Institute for Financial Research SAFE, University of Washington and University of North Carolina (UNC) at Wilmington

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innovation, timing, stock market, ratchet, revenue

18.

Managing for the Moment: The Role of Earnings Management via Real Activities versus Accruals in SEO Valuation

Accounting Review, Forthcoming
Posted: 10 Jan 2012 Last Revised: 31 May 2015
S.P. Kothari, Natalie Mizik and Sugata Roychowdhury
Massachusetts Institute of Technology (MIT) - Sloan School of Management, University of Washington and Boston College

Abstract:

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Earnings Management, Discretionary Accruals, Real Activity Manipulation, Seasoned Equity Offering, SEO Overvaluation, SEO Return Reversal, Earnings Management Opacity