Natalie Mizik

University of Washington

Seattle, WA 98195

United States

University of North Carolina (UNC) at Chapel Hill

102 Ridge Road

Chapel Hill, NC NC 27514

United States

  • University of Washington

  • University of North Carolina (UNC) at Chapel Hill

SCHOLARLY PAPERS

18

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SSRN CITATIONS
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Top 12,869

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25

CROSSREF CITATIONS

68

Scholarly Papers (18)

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1.

Visual Listening In: Extracting Brand Image Portrayed on Social Media

Number of pages: 53 Posted: 06 Jun 2017 Last Revised: 29 Feb 2020
Liu Liu, Daria Dzyabura, Natalie Mizik and Natalie Mizik
University of Colorado at Boulder - Leeds School of Business, New economic school and University of North Carolina (UNC) at Chapel HillUniversity of Washington
Downloads 1,582 (14,574)
Citation 13

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Social Media, Visual Marketing, Brand Perceptions, Computer Vision, Machine Learning, Deep Learning, Transfer Learning, Big Data

2.

Assessing the Value-Relevance of Customer Satisfaction

Number of pages: 36 Posted: 03 Jun 2007 Last Revised: 14 Aug 2011
Robert Jacobson, Robert Jacobson, Natalie Mizik and Natalie Mizik
University of Washington - Michael G. Foster School of BusinessDiogenes Consulting and University of North Carolina (UNC) at Chapel HillUniversity of Washington
Downloads 1,081 (25,878)
Citation 5

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marketing metrics, incremental value-relevance, customer satisfaction, financial performance, efficient markets, information content

3.

The Financial Value Impact of Perceptual Brand Attributes

Journal of Marketing Research, Vol. 45, pp. 15-32, February 2008
Number of pages: 20 Posted: 16 May 2008 Last Revised: 28 Feb 2012
Natalie Mizik, Natalie Mizik, Robert Jacobson and Robert Jacobson
University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of Washington - Michael G. Foster School of BusinessDiogenes Consulting
Downloads 1,008
Citation 7

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brand, valuation, BAV, brand differentiation

4.

The Theory and Practice of Myopic Management

Journal of Marketing Research, Forthcoming
Number of pages: 52 Posted: 23 Mar 2009 Last Revised: 14 Aug 2011
Natalie Mizik and Natalie Mizik
University of North Carolina (UNC) at Chapel HillUniversity of Washington
Downloads 749 (43,203)
Citation 4

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myopic management, real earnings management, accruals-based earnings management

5.

Earnings Inflation Through Accruals and Real Activity Manipulation: Its Prevalence at the Time of an SEO and the Financial Market Consequences

Number of pages: 46 Posted: 20 Nov 2007
Natalie Mizik, Natalie Mizik, Robert Jacobson and Robert Jacobson
University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of Washington - Michael G. Foster School of BusinessDiogenes Consulting
Downloads 730 (44,711)
Citation 1

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Earnings Management, Accruals, Real Activity Manipulation, Seasoned Equity Offering, SEO Mispricing, Myopic Management

6.

Accounting for Marketing Activities: Implications for Marketing Research and Practice

Number of pages: 50 Posted: 25 Feb 2011 Last Revised: 14 Aug 2011
Natalie Mizik, Natalie Mizik and Doron Nissim
University of North Carolina (UNC) at Chapel HillUniversity of Washington and Columbia University - Columbia Business School
Downloads 682 (48,980)
Citation 5

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Internally Developed Intangible Assets, Acquired Intangible Assets, Marketing Accounting, Marketing Practice

7.

The Information Content of Brand Attributes

Number of pages: 46 Posted: 03 Jun 2007
Natalie Mizik, Natalie Mizik, Robert Jacobson and Robert Jacobson
University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of Washington - Michael G. Foster School of BusinessDiogenes Consulting
Downloads 661 (50,973)
Citation 1

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brand, valuation, BAV, brand differentiation

8.

Branding a Merger: Implications for Merger Valuation and Future Performance

Number of pages: 51 Posted: 11 Feb 2011 Last Revised: 31 Mar 2019
Isaac M. Dinner, Jonathan Knowles, Natalie Mizik, Natalie Mizik and Eugene Pavlov
Indeed, Type 2 Consulting, University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of Miami
Downloads 638 (53,451)
Citation 6

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Corporate Branding, Mergers, Event Study, Calendar-Time Portfolio Analysis, Selection Bias, Treatment Effects Models, Endogenous Treatment Effects

9.

Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context

Marketing Science, Fothcoming
Number of pages: 50 Posted: 03 Jun 2007
Natalie Mizik, Natalie Mizik, Robert Jacobson and Robert Jacobson
University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of Washington - Michael G. Foster School of BusinessDiogenes Consulting
Downloads 507 (71,381)
Citation 4

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managerial myopia, SEO, valuation, short-term focus

10.

Valuing Branded Businesses

Journal of Marketing, Forthcoming
Number of pages: 43 Posted: 23 Apr 2008 Last Revised: 14 Aug 2011
Natalie Mizik, Natalie Mizik, Robert Jacobson and Robert Jacobson
University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of Washington - Michael G. Foster School of BusinessDiogenes Consulting
Downloads 501 (72,457)

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relative valuation, valuation multipliers, brand, intangible assests

11.

Financial Markets Research in Marketing

Journal of Marketing Research, Forthcoming
Number of pages: 10 Posted: 11 Sep 2008
Natalie Mizik, Natalie Mizik, Robert Jacobson and Robert Jacobson
University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of Washington - Michael G. Foster School of BusinessDiogenes Consulting
Downloads 445 (83,541)

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marketing research, financial markets, VAR, valuation analysis, Tobin's Q

12.

The Unappreciated Value of Marketing: The Moderating Role of Changes in Marketing and R&D Spending on Valuation of Earnings Reports

MSI Working Paper #09-204
Number of pages: 42 Posted: 08 Jan 2009 Last Revised: 05 Sep 2012
Isaac M. Dinner, Natalie Mizik, Natalie Mizik and Donald R. Lehmann
Indeed, University of North Carolina (UNC) at Chapel HillUniversity of Washington and Columbia Business School - Marketing
Downloads 415 (90,583)
Citation 2

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Marketing Strategy, R&D, Marketing Metrics, Event Study, Post-Earnings-Announcement Drift

13.

How Incentives Shape Strategy: The Role of CMO and CEO Compensation in Inducing Marketing Myopia

Number of pages: 53 Posted: 28 Dec 2017
Martin Artz, Natalie Mizik and Natalie Mizik
University of Muenster - Accounting Center and University of North Carolina (UNC) at Chapel HillUniversity of Washington
Downloads 262 (149,585)

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Executive Compensation, Equity Incentives, CMO, Myopic Marketing Management, Endogeneity, IPWRA, Endogenous Treatment Effects, Control Function, Difference-In-Differences

14.

A Further Examination of Customer Satisfaction-Based Financial Market Mis-Pricing

Number of pages: 20 Posted: 30 Apr 2008
Robert Jacobson, Robert Jacobson, Natalie Mizik and Natalie Mizik
University of Washington - Michael G. Foster School of BusinessDiogenes Consulting and University of North Carolina (UNC) at Chapel HillUniversity of Washington
Downloads 192 (200,954)

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Customer Satisfaction, ACSI, Stock Return, Efficient Markets, Mis-pricing, Time-Varying Risk Factor Loadings, Conditional Risk Covariates

15.

Modeling Co-Existing Business Scenarios with Time Series Panel Data

Number of pages: 46 Posted: 25 Sep 2007
Catarina Sismeiro, Natalie Mizik, Natalie Mizik and Randolph E. Bucklin
Imperial College London, Tanaka Business School, University of North Carolina (UNC) at Chapel HillUniversity of Washington and UCLA Anderson School of Management
Downloads 188 (204,773)

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Time series analysis, panel data, segmentation, marketing strategy

16.

Brand Political Positioning: Implications of the 2016 US Presidential Election

Number of pages: 50 Posted: 10 Nov 2020
Eugene Pavlov, Natalie Mizik and Natalie Mizik
University of Miami and University of North Carolina (UNC) at Chapel HillUniversity of Washington
Downloads 14 (694,176)

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Brand Positioning, Polarization, US Politics, Event Study, Dynamic Panel-Data Models, Calendar-Time Portfolio Analysis

17.

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Downloads 0 (819,021)

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Marketing Science, Forthcoming
Posted: 24 Jul 2012
Christine Moorman, Simone Wies, Natalie Mizik, Natalie Mizik and Fredrika Spencer
Duke University - Fuqua School of Business, Leibniz Institute for Financial Research SAFE, University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of North Carolina (UNC) at Wilmington

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Innovation, timing, stock market, ratchet, revenue, calendar time portfolios

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Marketing Science, Vol. 31, No. 6, pp. 934-951, 2012, DOI: 10.1287/mksc.1120.0737
Posted: 29 Jan 2013
Christine Moorman, Simone Wies, Natalie Mizik, Natalie Mizik and Fredrika Spencer
Duke University - Fuqua School of Business, Leibniz Institute for Financial Research SAFE, University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of North Carolina (UNC) at Wilmington

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innovation, timing, stock market, ratchet, revenue

18.

Managing for the Moment: The Role of Earnings Management via Real Activities versus Accruals in SEO Valuation

Accounting Review, Forthcoming
Posted: 10 Jan 2012 Last Revised: 31 May 2015
S.P. Kothari, Natalie Mizik, Natalie Mizik and Sugata Roychowdhury
Massachusetts Institute of Technology (MIT) - Sloan School of Management, University of North Carolina (UNC) at Chapel HillUniversity of Washington and Boston College

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Earnings Management, Discretionary Accruals, Real Activity Manipulation, Seasoned Equity Offering, SEO Overvaluation, SEO Return Reversal, Earnings Management Opacity