Seattle, WA 98195
United States
University of Washington
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Social Media, Visual Marketing, Brand Perceptions, Computer Vision, Machine Learning, Deep Learning, Transfer Learning, Big Data
marketing metrics, incremental value-relevance, customer satisfaction, financial performance, efficient markets, information content
brand, valuation, BAV, brand differentiation
myopic management, real earnings management, accruals-based earnings management
Earnings Management, Accruals, Real Activity Manipulation, Seasoned Equity Offering, SEO Mispricing, Myopic Management
Internally Developed Intangible Assets, Acquired Intangible Assets, Marketing Accounting, Marketing Practice
Corporate Branding, Mergers, Event Study, Calendar-Time Portfolio Analysis, Selection Bias, Treatment Effects Models, Endogenous Treatment Effects
relative valuation, valuation multipliers, brand, intangible assests
managerial myopia, SEO, valuation, short-term focus
marketing research, financial markets, VAR, valuation analysis, Tobin's Q
Marketing Strategy, R&D, Marketing Metrics, Event Study, Post-Earnings-Announcement Drift
Executive Compensation, Equity Incentives, CMO, Myopic Marketing Management, Endogeneity, IPWRA, Endogenous Treatment Effects, Control Function, Difference-In-Differences
Customer Satisfaction, ACSI, Stock Return, Efficient Markets, Mis-pricing, Time-Varying Risk Factor Loadings, Conditional Risk Covariates
Time series analysis, panel data, segmentation, marketing strategy
Brand Positioning, Polarization, US Politics, Event Study, Dynamic Panel-Data Models, Calendar-Time Portfolio Analysis
Innovation, timing, stock market, ratchet, revenue, calendar time portfolios
innovation, timing, stock market, ratchet, revenue
Earnings Management, Discretionary Accruals, Real Activity Manipulation, Seasoned Equity Offering, SEO Overvaluation, SEO Return Reversal, Earnings Management Opacity
