Natalie Mizik

University of Washington

Seattle, WA 98195

United States

SCHOLARLY PAPERS

17

DOWNLOADS
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Top 4,923

in Total Papers Downloads

8,379

SSRN CITATIONS
Rank 11,256

SSRN RANKINGS

Top 11,256

in Total Papers Citations

9

CROSSREF CITATIONS

71

Scholarly Papers (17)

1.

Assessing the Value-Relevance of Customer Satisfaction

Number of pages: 36 Posted: 03 Jun 2007 Last Revised: 14 Aug 2011
Robert Jacobson and Natalie Mizik
Diogenes Consulting and University of Washington
Downloads 1,042 (20,326)
Citation 3

Abstract:

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marketing metrics, incremental value-relevance, customer satisfaction, financial performance, efficient markets, information content

2.

Visual Listening In: Extracting Brand Image Portrayed on Social Media

Number of pages: 50 Posted: 06 Jun 2017 Last Revised: 08 Mar 2019
Liu Liu, Daria Dzyabura and Natalie Mizik
University of Colorado at Boulder - Leeds School of Business, New economic school and University of Washington
Downloads 986 (22,076)
Citation 5

Abstract:

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Social Media, Visual Marketing, Brand Perceptions, Computer Vision, Machine Learning, Deep Learning, Transfer Learning, Big Data

3.

The Financial Value Impact of Perceptual Brand Attributes

Journal of Marketing Research, Vol. 45, pp. 15-32, February 2008
Number of pages: 20 Posted: 16 May 2008 Last Revised: 28 Feb 2012
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 897
Citation 4

Abstract:

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brand, valuation, BAV, brand differentiation

4.

The Theory and Practice of Myopic Management

Journal of Marketing Research, Forthcoming
Number of pages: 52 Posted: 23 Mar 2009 Last Revised: 14 Aug 2011
Natalie Mizik
University of Washington
Downloads 703 (35,504)
Citation 1

Abstract:

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myopic management, real earnings management, accruals-based earnings management

5.

Earnings Inflation Through Accruals and Real Activity Manipulation: Its Prevalence at the Time of an SEO and the Financial Market Consequences

Number of pages: 46 Posted: 20 Nov 2007
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 696 (36,005)
Citation 5

Abstract:

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Earnings Management, Accruals, Real Activity Manipulation, Seasoned Equity Offering, SEO Mispricing, Myopic Management

6.

The Information Content of Brand Attributes

Number of pages: 46 Posted: 03 Jun 2007
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 627 (41,389)
Citation 1

Abstract:

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brand, valuation, BAV, brand differentiation

7.

Accounting for Marketing Activities: Implications for Marketing Research and Practice

Number of pages: 50 Posted: 25 Feb 2011 Last Revised: 14 Aug 2011
Natalie Mizik and Doron Nissim
University of Washington and Columbia University - Columbia Business School
Downloads 597 (44,196)
Citation 3

Abstract:

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Internally Developed Intangible Assets, Acquired Intangible Assets, Marketing Accounting, Marketing Practice

8.

Branding a Merger: Implications for Merger Valuation and Future Performance

Number of pages: 51 Posted: 11 Feb 2011 Last Revised: 31 Mar 2019
University of North Carolina - Chapel Hill, Type 2 Consulting, University of Washington and University of Washington
Downloads 509 (54,179)
Citation 4

Abstract:

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Corporate Branding, Mergers, Event Study, Calendar-Time Portfolio Analysis, Selection Bias, Treatment Effects Models, Endogenous Treatment Effects

9.

Valuing Branded Businesses

Journal of Marketing, Forthcoming
Number of pages: 43 Posted: 23 Apr 2008 Last Revised: 14 Aug 2011
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 489 (56,977)

Abstract:

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relative valuation, valuation multipliers, brand, intangible assests

10.

Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context

Marketing Science, Fothcoming
Number of pages: 50 Posted: 03 Jun 2007
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 479 (58,532)
Citation 3

Abstract:

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managerial myopia, SEO, valuation, short-term focus

11.

Financial Markets Research in Marketing

Journal of Marketing Research, Forthcoming
Number of pages: 10 Posted: 11 Sep 2008
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 432 (66,360)

Abstract:

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marketing research, financial markets, VAR, valuation analysis, Tobin's Q

12.

The Unappreciated Value of Marketing: The Moderating Role of Changes in Marketing and R&D Spending on Valuation of Earnings Reports

MSI Working Paper #09-204
Number of pages: 42 Posted: 08 Jan 2009 Last Revised: 05 Sep 2012
Isaac M. Dinner, Natalie Mizik and Donald R. Lehmann
University of North Carolina - Chapel Hill, University of Washington and Columbia Business School - Marketing
Downloads 390 (74,968)
Citation 2

Abstract:

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Marketing Strategy, R&D, Marketing Metrics, Event Study, Post-Earnings-Announcement Drift

13.

A Further Examination of Customer Satisfaction-Based Financial Market Mis-Pricing

Number of pages: 20 Posted: 30 Apr 2008
Robert Jacobson and Natalie Mizik
Diogenes Consulting and University of Washington
Downloads 188 (160,790)

Abstract:

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Customer Satisfaction, ACSI, Stock Return, Efficient Markets, Mis-pricing, Time-Varying Risk Factor Loadings, Conditional Risk Covariates

14.

Modeling Co-Existing Business Scenarios with Time Series Panel Data

Number of pages: 46 Posted: 25 Sep 2007
Imperial College London, Tanaka Business School, University of Washington and UCLA Anderson School of Management
Downloads 180 (167,190)

Abstract:

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Time series analysis, panel data, segmentation, marketing strategy

15.

How Incentives Shape Strategy: The Role of CMO and CEO Compensation in Inducing Marketing Myopia

Number of pages: 53 Posted: 28 Dec 2017
Martin Artz and Natalie Mizik
University of Muenster - Accounting Center and University of Washington
Downloads 164 (181,410)

Abstract:

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Executive Compensation, Equity Incentives, CMO, Myopic Marketing Management, Endogeneity, IPWRA, Endogenous Treatment Effects, Control Function, Difference-In-Differences

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Marketing Science, Forthcoming
Posted: 24 Jul 2012
Duke University - Fuqua School of Business, Goethe University Frankfurt - Research Center SAFE, University of Washington and University of North Carolina (UNC) at Wilmington

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Innovation, timing, stock market, ratchet, revenue, calendar time portfolios

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Marketing Science, Vol. 31, No. 6, pp. 934-951, 2012, DOI: 10.1287/mksc.1120.0737
Posted: 29 Jan 2013
Duke University - Fuqua School of Business, Goethe University Frankfurt - Research Center SAFE, University of Washington and University of North Carolina (UNC) at Wilmington

Abstract:

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innovation, timing, stock market, ratchet, revenue

17.

Managing for the Moment: The Role of Earnings Management via Real Activities versus Accruals in SEO Valuation

Accounting Review, Forthcoming
Posted: 10 Jan 2012 Last Revised: 31 May 2015
S.P. Kothari, Natalie Mizik and Sugata Roychowdhury
Massachusetts Institute of Technology (MIT) - Sloan School of Management, University of Washington and Boston College

Abstract:

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Earnings Management, Discretionary Accruals, Real Activity Manipulation, Seasoned Equity Offering, SEO Overvaluation, SEO Return Reversal, Earnings Management Opacity