Lixia Wu

Alibaba Group

SCHOLARLY PAPERS

2

DOWNLOADS

61

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Connecting Customers and Merchants Offline: Experimental Evidence From the Commercialization of Last-Mile Stations at Alibaba

Number of pages: 39 Posted: 20 Sep 2019 Last Revised: 27 Jan 2020
University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business, University of Southern California - Data Sciences and Operations and Alibaba Group
Downloads 61 (370,988)

Abstract:

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offline platform, last-mile logistics, natural experiment, randomized field experiment, induced interaction, instrumental forest

2.

Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses

Number of pages: 38
University of Southern California - Marshall School of Business, University of Southern California - Data Sciences and Operations, University of Southern California - Marshall School of Business and Alibaba Group
Downloads 0

Abstract:

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Field experiment, Cross-promotion, E-commerce platform, Warehousing, Free sampling