Lixia Wu

Alibaba Group

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Scholarly Papers (1)

1.

Connecting Customers and Merchants Offline: Experimental Evidence From the Commercialization of Last-Mile Stations at Alibaba

Number of pages: 39 Posted: 20 Sep 2019
University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business, University of Southern California - Data Sciences and Operations and Alibaba Group
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Abstract:

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offline platform, last-mile logistics, natural experiment, randomized field experiment, induced interaction, instrumental forest