Leonard Berry

Texas A&M University - Department of Marketing

Professor of Marketing; MB Zale Chair in Retailing and Marketing Leadership

430 Wehner

College Station, TX 77843-4218

United States

SCHOLARLY PAPERS

11

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CITATIONS
Rank 44,516

SSRN RANKINGS

Top 44,516

in Total Papers Citations

10

Scholarly Papers (11)

1.

What's the Hard Return on Employee Wellness Programs?

Harvard Business Review, December 2010, Mays Business School Research Paper No. 2012-68
Number of pages: 11 Posted: 24 May 2012 Last Revised: 15 Aug 2015
Leonard Berry, Ann M. Mirabito and William Baun
Texas A&M University - Department of Marketing, Baylor University - Hankamer School of Business and University of Texas at Houston - MD Anderson Cancer Center
Downloads 6,433 (959)
Citation 2

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2.

A Conceptual Framework for the Domain of Evidence-Based Design

Health Environments Research & Design Journal, Mays Business School Research Paper No. 2012-69
Number of pages: 21 Posted: 24 May 2012
affiliation not provided to SSRN, Texas A&M University - Department of Marketing, affiliation not provided to SSRN and Texas A&M University - Department of Marketing
Downloads 250 (121,494)

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Evidence-based design, healthcare, conceptual framework, research priorities

3.

Innovative Healthcare Delivery

Elsevier, Business Horizons (2010) 53, 157-169, Mays Business School Research Paper No. 2064819
Number of pages: 15 Posted: 23 May 2012
Leonard Berry and Ann M. Mirabito
Texas A&M University - Department of Marketing and Baylor University - Hankamer School of Business
Downloads 188 (159,889)
Citation 1

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Patient-centered medical home, Electronic medical record, Retail clinic, Urgent care clinic, Patient segmentation

4.

A Healthcare Agenda for Business

MIT Sloan Management Review, Vol. 45, No. 4, Summer 2004
Number of pages: 11 Posted: 01 Jun 2014
Leonard Berry, Ann M. Mirabito and Donald M. Berwick
Texas A&M University - Department of Marketing, Baylor University - Hankamer School of Business and Institute for Healthcare Improvement
Downloads 175 (170,510)

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Healthcare delivery innovation, healthcare quality improvement, healthcare cost control

5.

Fable Hospital 2.0: The Business Case for Building Better Health Care Facilities

The Hastings Center Report, Vol. 41, No. 1, January-February 2011, Mays Business School Research Paper No. 2012-67
Number of pages: 21 Posted: 22 May 2012
Texas A&M University - Department of Marketing, Independent, Independent, Independent, Texas A&M University, Independent and Independent
Downloads 104 (256,767)

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6.

'Do-it-Yourself' Employee Health Care

MIT Sloan Management Review, Vol. 53, No. 2, 2012, Mays Business School Research Paper
Number of pages: 4 Posted: 23 May 2012
Leonard Berry, Gale Adcock and Ann M. Mirabito
Texas A&M University - Department of Marketing, SAS Institute Inc. and Baylor University - Hankamer School of Business
Downloads 91 (280,302)

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7.

Recapturing Marketing's Mission

Does Marketing Need Reform?: Fresh Perspectives on the Future, 2006, Jagdish N. Sheth and Rajendra S. Sisodia, eds., Armonk, NY: M.E. Sharpe.
Number of pages: 5 Posted: 01 Jun 2014
Leonard Berry and Ann M. Mirabito
Texas A&M University - Department of Marketing and Baylor University - Hankamer School of Business
Downloads 40 (422,276)

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Consumer well-being; Short term focus; Customer Needs; Customer Wants

8.

Lessons That Patient-Centered Medical Homes Can Learn From the Mistakes of HMOs

Annals of Internal Medicine, Vol. 152, pp. 182-185, 2010, Mays Business School Research Paper No. 2012-71
Number of pages: 7 Posted: 23 May 2012 Last Revised: 23 Oct 2012
Ann M. Mirabito and Leonard Berry
Baylor University - Hankamer School of Business and Texas A&M University - Department of Marketing
Downloads 36 (438,506)

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9.

Partnering for Prevention with Workplace Health Promotion Programs

Mayo Clin Proc., April 2011, 86(4):335-337, Mays Business School Research Paper No. 2012-66
Number of pages: 4 Posted: 22 May 2012
Leonard Berry and Ann M. Mirabito
Texas A&M University - Department of Marketing and Baylor University - Hankamer School of Business
Downloads 33 (451,141)

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10.

Branding Labour-Intensive Services

Business Strategy Review, Vol. 15, pp. 18-25, March 2004
Number of pages: 8 Posted: 24 Mar 2004
Leonard Berry and Sandra Lampo
Texas A&M University - Department of Marketing and Texas A&M University - Department of Marketing
Downloads 27 (480,002)
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11.

A Physicians’ Agenda for Partnering with Employers and Insurers: Fresh Ideas

Mayo Clinic Proceedings, December 2006;81(12):1592-1602
Number of pages: 11 Posted: 01 Jun 2014
Texas A&M University - Department of Marketing, Baylor University - Hankamer School of Business, University of Pennsylvania and Institute for Healthcare Improvement
Downloads 11 (572,958)

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direct contracting, ambulatory care, innovative healthcare