Leonard Berry

Texas A&M University - Department of Marketing

Professor of Marketing; MB Zale Chair in Retailing and Marketing Leadership

430 Wehner

College Station, TX 77843-4218

United States

SCHOLARLY PAPERS

11

DOWNLOADS
Rank 5,855

SSRN RANKINGS

Top 5,855

in Total Papers Downloads

7,153

CITATIONS

1

Scholarly Papers (11)

1.

What's the Hard Return on Employee Wellness Programs?

Harvard Business Review, December 2010, Mays Business School Research Paper No. 2012-68
Number of pages: 11 Posted: 24 May 2012 Last Revised: 15 Aug 2015
Leonard Berry, Ann M. Mirabito and William Baun
Texas A&M University - Department of Marketing, Baylor University - Hankamer School of Business and University of Texas at Houston - MD Anderson Cancer Center
Downloads 6,231 (984)
Citation 1

Abstract:

Loading...

2.

A Conceptual Framework for the Domain of Evidence-Based Design

Health Environments Research & Design Journal, Mays Business School Research Paper No. 2012-69
Number of pages: 21 Posted: 24 May 2012
affiliation not provided to SSRN, Texas A&M University - Department of Marketing, affiliation not provided to SSRN and Texas A&M University - Department of Marketing
Downloads 249 (119,850)

Abstract:

Loading...

Evidence-based design, healthcare, conceptual framework, research priorities

3.

Innovative Healthcare Delivery

Elsevier, Business Horizons (2010) 53, 157-169, Mays Business School Research Paper No. 2064819
Number of pages: 15 Posted: 23 May 2012
Leonard Berry and Ann M. Mirabito
Texas A&M University - Department of Marketing and Baylor University - Hankamer School of Business
Downloads 168 (173,623)

Abstract:

Loading...

Patient-centered medical home, Electronic medical record, Retail clinic, Urgent care clinic, Patient segmentation

4.

A Healthcare Agenda for Business

MIT Sloan Management Review, Vol. 45, No. 4, Summer 2004
Number of pages: 11 Posted: 01 Jun 2014
Leonard Berry, Ann M. Mirabito and Donald M. Berwick
Texas A&M University - Department of Marketing, Baylor University - Hankamer School of Business and Institute for Healthcare Improvement
Downloads 167 (174,565)

Abstract:

Loading...

Healthcare delivery innovation, healthcare quality improvement, healthcare cost control

5.

Fable Hospital 2.0: The Business Case for Building Better Health Care Facilities

The Hastings Center Report, Vol. 41, No. 1, January-February 2011, Mays Business School Research Paper No. 2012-67
Number of pages: 21 Posted: 22 May 2012
Texas A&M University - Department of Marketing, Independent, Independent, Independent, Texas A&M University, Independent and Independent
Downloads 104 (252,465)

Abstract:

Loading...

6.

'Do-it-Yourself' Employee Health Care

MIT Sloan Management Review, Vol. 53, No. 2, 2012, Mays Business School Research Paper
Number of pages: 4 Posted: 23 May 2012
Leonard Berry, Gale Adcock and Ann M. Mirabito
Texas A&M University - Department of Marketing, SAS Institute Inc. and Baylor University - Hankamer School of Business
Downloads 89 (279,517)

Abstract:

Loading...

7.

Recapturing Marketing's Mission

Does Marketing Need Reform?: Fresh Perspectives on the Future, 2006, Jagdish N. Sheth and Rajendra S. Sisodia, eds., Armonk, NY: M.E. Sharpe.
Number of pages: 5 Posted: 01 Jun 2014
Leonard Berry and Ann M. Mirabito
Texas A&M University - Department of Marketing and Baylor University - Hankamer School of Business
Downloads 40 (414,811)

Abstract:

Loading...

Consumer well-being; Short term focus; Customer Needs; Customer Wants

8.

Lessons That Patient-Centered Medical Homes Can Learn From the Mistakes of HMOs

Annals of Internal Medicine, Vol. 152, pp. 182-185, 2010, Mays Business School Research Paper No. 2012-71
Number of pages: 7 Posted: 23 May 2012 Last Revised: 23 Oct 2012
Ann M. Mirabito and Leonard Berry
Baylor University - Hankamer School of Business and Texas A&M University - Department of Marketing
Downloads 35 (434,758)

Abstract:

Loading...

9.

Partnering for Prevention with Workplace Health Promotion Programs

Mayo Clin Proc., April 2011, 86(4):335-337, Mays Business School Research Paper No. 2012-66
Number of pages: 4 Posted: 22 May 2012
Leonard Berry and Ann M. Mirabito
Texas A&M University - Department of Marketing and Baylor University - Hankamer School of Business
Downloads 32 (447,352)

Abstract:

Loading...

10.

Branding Labour-Intensive Services

Business Strategy Review, Vol. 15, pp. 18-25, March 2004
Number of pages: 8 Posted: 24 Mar 2004
Leonard Berry and Sandra Lampo
Texas A&M University - Department of Marketing and Texas A&M University - Department of Marketing
Downloads 27 (471,229)
  • Add to Cart

Abstract:

Loading...

11.

A Physicians’ Agenda for Partnering with Employers and Insurers: Fresh Ideas

Mayo Clinic Proceedings, December 2006;81(12):1592-1602
Number of pages: 11 Posted: 01 Jun 2014
Texas A&M University - Department of Marketing, Baylor University - Hankamer School of Business, University of Pennsylvania and Institute for Healthcare Improvement
Downloads 11 (561,473)

Abstract:

Loading...

direct contracting, ambulatory care, innovative healthcare