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Michael Gerlich

SBS Swiss Business School

Head of Center for Strategic Corporate Foresight and Sustainability

Flughafenstr. 1

Kloten-Zurich, 8302

Switzerland

Anglia Ruskin University

Lecturer in Marketing and Strategy

East Road

Cambridge CB1 1PT

United Kingdom

http://https://www.aru.ac.uk/people/michael-gerlich

London School of Economics & Political Science (LSE)

Houghton Street

London, WC2A 2AE

United Kingdom

  • SBS Swiss Business School

  • Anglia Ruskin University

  • London School of Economics & Political Science (LSE)

SCHOLARLY PAPERS

19

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13,013

TOTAL CITATIONS
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SSRN RANKINGS

Top 48,561

in Total Papers Citations

43

Scholarly Papers (19)

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1.

AI Tools in Society: Impacts on Cognitive Offloading and the Future of Critical Thinking

Number of pages: 28 Posted: 14 Jan 2025
Michael Gerlich
SBS Swiss Business School
Downloads 7,506 (2,417)
Citation 2

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AI, artificial intelligence, critical thinking, cognitive offloading, AI tools, technology and education, cognitive development, Halpern Critical Thinking Assessment, digital dependence, AI trust

2.

The Power of Personal Connections in Micro-Influencer Marketing: A Study on Consumer Behaviour and the Impact of Micro-Influencers

Gerlich, M. (2023). The Power of Personal Connections in Micro-Influencer Marketing: A Study on Consumer Behaviour and the Impact of Micro-Influencers, Transnational Marketing Journal, 11(1), 131-152. DOI: https://doi.org/10.58262/tmj.v11i1.1010 ISSN: 2041-4684 (Print) | ISSN 2041-4692 (Online)
Number of pages: 22 Posted: 23 May 2023
Michael Gerlich
SBS Swiss Business School
Downloads 1,492 (31,686)

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digital marketing, influencer marketing, micro-influencer, marketing, social media marketing, consumer behaviour

3.

The Human Factor of AI: Implications for Critical Thinking and Societal Anxieties

Number of pages: 9 Posted: 14 Jan 2025
Michael Gerlich
SBS Swiss Business School
Downloads 930 (65,848)

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AI, Artificial Intelligence, Critical Thinking, AI Anxieties, AI Trust, Cognitive Offloading

4.

The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI

Gerlich, Michael. 2023. 'The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI' Administrative Sciences 13, no. 8: 178. https://doi.org/10.3390/admsci13080178
Number of pages: 21 Posted: 14 Aug 2023
Michael Gerlich
SBS Swiss Business School
Downloads 929 (64,443)
Citation 8

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virtual influencers, consumer behaviour, artificial intelligence, consumer perception, social media marketing, influencer marketing

5.

How Elite Configurations Explain Shifts from Democracy to Authoritarian or Totalitarian Regimes: Turkey as a Case Study

Open Journal of Political Science, 2021, 11, 273-300; DOI: 10.4236/ojps.2021.112019
Number of pages: 28 Posted: 17 May 2021
Michael Gerlich
SBS Swiss Business School
Downloads 265 (287,269)

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Elite Configuration, Democracy, Turkey, Political Elites, Government, Elite Theory, Higley & Burton

6.

COVID-19 induced Changes in Consumer Behavior

Gerlich, M. (2021) COVID-19 Induced Changes in Consumer Behavior. Open Journal of Business and Management, 9, 2425-2451. doi: 10.4236/ojbm.2021.95131.
Number of pages: 27 Posted: 20 Sep 2021
Michael Gerlich
SBS Swiss Business School
Downloads 227 (336,244)
Citation 1

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Consumer Behavior Changes, COVID-19, Economic Changes, Psychological Behavior

7.

Perceptions and Acceptance of Artificial Intelligence: A Multi-Dimensional Study

Gerlich, Michael (2023). Perceptions and Acceptance of Artificial Intelligence: A Multi-Dimensional Study. Social Sciences 12: 502. https://doi.org/10.3390/socsci12090502
Number of pages: 24 Posted: 12 Jun 2024
Michael Gerlich
SBS Swiss Business School
Downloads 202 (376,944)
Citation 11

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artificial intelligence, AI, public sentiment, AI acceptance, trustworthiness, perceived risks, societal attitude

8.

Brace for Impact: Facing the AI Revolution and Geopolitical Shifts in a Future Societal Scenario for 2025-2040

Number of pages: 17 Posted: 18 Oct 2024
Michael Gerlich
SBS Swiss Business School
Downloads 176 (428,796)
Citation 3

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future scenario, AI, artificial intelligence, future studies, geopolitical risks, climate change, technological advancements, societal changes, future societies

9.

Navigating Trust and Anxiety: Understanding Public Perceptions of AI and Their Implications for Ethical AI Integration

Number of pages: 7 Posted: 02 Oct 2024
Michael Gerlich
SBS Swiss Business School
Downloads 165 (477,517)

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AI, Artificial Intelligence, Trust, Anxieties, social anxiety, AI and Human Interaction

10.

The Shifting Influence: Comparing AI Tools and Human Influencers in Consumer Decision-Making

Number of pages: 24 Posted: 14 Jan 2025
Michael Gerlich
SBS Swiss Business School
Downloads 159 (472,207)
Citation 5

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AI, Artificial Intelligence, Influencers, Social Media, Consumers, ChatGPT, Consumer Trust, Trust, marketing

11.

Exploring Motivators for Trust in the Dichotomy of Human—AI Trust Dynamics

Gerlich, Michael. 2024. Exploring Motivators for Trust in the Dichotomy of Human—AI Trust Dynamics. Social Sciences 13: 251. https://doi.org/10.3390/ socsci13050251
Number of pages: 20 Posted: 26 Jun 2024
Michael Gerlich
SBS Swiss Business School
Downloads 146 (505,974)
Citation 3

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artificial intelligence, trust, motivators for trust, AI perceptions, societal trust in AI, distrust, AI impact

12.

Public Anxieties About AI: Implications for Corporate Strategy and Societal Impact

Number of pages: 25 Posted: 06 Nov 2024
Michael Gerlich
SBS Swiss Business School
Downloads 141 (521,245)
Citation 6

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AI, artificial intelligence, AI anxiety, societal perception, trust, ethical AI, AI regulation, public anxieties

13.

U.S. Elite Fragmentation and Global Instability: Navigating the Road to Autocracy in the 21st Century

Open Journal of Social Sciences, volume 12, issue 11, 2024[10.4236/jss.2024.1211025 ]
Number of pages: 12 Posted: 14 Jan 2025
Michael Gerlich
SBS Swiss Business School
Downloads 133 (551,165)

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Elite Configurations, Democratic Erosion, Autocracy, United States Politics, Governance, Political Transitions, Disunited Elites, Devoid Elites

14.

The Societal Perceptions of Artificial Intelligence and its Impact on Marketing in 2024

Number of pages: 9 Posted: 07 Nov 2024
Michael Gerlich
SBS Swiss Business School
Downloads 126 (584,619)
Citation 1

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AI, Artificial Intelligence, Marketing, Consumer Behaviour, Consumer Behavior, society

15.

Societal Perceptions and Acceptance of Virtual Humans: Trust and Ethics across Different Contexts

Number of pages: 30 Posted: 07 Nov 2024
Michael Gerlich
SBS Swiss Business School
Downloads 120 (596,393)
Citation 3

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AI, Artificial Intelligence, virtual humans, digital humans, virtual influencer, AI distrust

16.

Why Do Western Change Management Approaches Not Work in Societies with High Power Distance? A Case Study of Azerbaijan

Gerlich, Michael. 2022. "Why Do Western Change Management Approaches Not Work in Societies with High Power Distance?: A Case Study of Azerbaijan." The International Journal of Organizational Diversity 23 (1): 21-42. doi:10.18848/2328-6261/CGP/v23i01/21-42.
Number of pages: 3 Posted: 05 Dec 2022
Michael Gerlich
SBS Swiss Business School
Downloads 115 (617,542)

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Change Management, Power Distance, Hofstede, Post-Soviet, Transformation, Power

17.

How Short-Term Orientation Dominates Western Businesses and the Challenges They Face — An Example Using Germany, the UK, and the USA

Gerlich, M. How Short-Term Orientation Dominates Western Businesses and the Challenges They Face—An Example Using Germany, the UK, and the USA. Adm. Sci. 2023, 13, 25. https://doi.org/10.3390/admsci13010025
Number of pages: 17 Posted: 18 Jan 2023 Last Revised: 21 Jan 2023
Michael Gerlich
SBS Swiss Business School
Downloads 110 (640,165)

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short-term orientation, business development, bonus system, change, long-term orientation, strategy, western businesses, leadership, performance evaluation, sustainable business development

18.

Unraveling the Trust Spectrum: Insights into the Preferential Trust in AI Over Human Judgment from a UK Study (presentation ID 361)

ESA 2024 Conference 27-30 August 2024 in Porto
Number of pages: 4 Posted: 30 Sep 2024
Michael Gerlich
SBS Swiss Business School
Downloads 71 (867,774)

Abstract:

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AI, perceived trust, artificial intelligence, human behaviour, UK study

19.

Micro-Influencer Marketing during the COVID-19 Pandemic: New Vistas or the End of An Era?

Micro-influencer marketing during the COVID-19 pandemic: New vistas or the end of an era?, Gerlich, M. (2022). Journal of Digital & Social Media Marketing, Vol. 9 No. 4, 337-353.
Posted: 26 Aug 2022 Last Revised: 24 Oct 2022
Michael Gerlich
SBS Swiss Business School

Abstract:

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micro-influencer, marketing, business, coronavirus, influencer, COVID, consumer survey, social media