Lit Cheng Tai

Tunku Abdul Rahman University (UTAR)

Sungai Long Campus Lot PT 21144

Bandar Sg. Long, Cheras, Selangor D.E.,

Bandar Sungai Long, 43000

Malaysia

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Scholarly Papers (1)

1.

Organic Agriculture and Marketing Perspectives for Zenxin Organic Food Company A Case Study

Tai, C. L., Yeong, W. M., Malathi, N., Sia, B. C., & Tay, A. G. M. (2019). Organic Agriculture and Marketing Perspectives for Zenxin Organic Food Company: A Case Study. Journal of Marketing Advances and Practices, 1(2), 52-68.
Number of pages: 17 Posted: 24 Sep 2019
Tunku Abdul Rahman University (UTAR), Universiti Tunku Abdul Rahman, affiliation not provided to SSRN, Tunku Abdul Rahman University (UTAR) and Tunku Abdul Rahman University (UTAR)
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Abstract:

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Organic Farming, Organic Produce, PEST Environment, Marketing Mix, Target Market