Jochen Wirtz

National University of Singapore (NUS) - NUS Business School

Associate Professor of Marketing

1 Business Link

Singapore, 117592

Singapore

SCHOLARLY PAPERS

3

DOWNLOADS

83

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings

Number of pages: 52 Posted: 14 Aug 2014
National University of Singapore (NUS) - NUS Business School, Deakin University - Faculty of Business and Law, China Europe International Business School (CEIBS) and Georgia Institute of Technology - Scheller College of Business
Downloads 46 (405,682)

Abstract:

Loading...

Switching behavior, switching intent, construal level theory, marketing-mix.

2.

Cost-Effective Service Excellence: Lessons from Singapore Airlines

Business Strategy Review, Vol. 15, pp. 33-38, March 2004
Number of pages: 6 Posted: 29 Mar 2004
University of Oxford - Strategy and Organisation, National University of Singapore (NUS) - NUS Business School and University of Warwick - Warwick Business School
Downloads 37 (440,451)
Citation 1
  • Add to Cart

Abstract:

Loading...

3.

Services Marketing: People, Technology, Strategy, 8th Edition

Jochen Wirtz and Christopher Lovelock (2016), Services Marketing: People, Technology, Strategy, 8th ed., World Scientific, ISBN 9781944659004 (hardcover), 9781944659011(paperback)
Posted: 16 Mar 2016
Jochen Wirtz and Christopher Lovelock
National University of Singapore (NUS) - NUS Business School and Independent

Abstract:

Loading...

Services Marketing, Service Management