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Obinna Obilo

Central Michigan University

Mt. Pleasant, MI 48858

United States

  • Central Michigan University

SCHOLARLY PAPERS

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Scholarly Papers (3)

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1.

Revisiting the consumer brand engagement concept

Journal of Business Research, Vol. 126, No. 1, 2021
Posted: 10 Mar 2022
Obinna Obilo
Central Michigan University

Abstract:

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2.

Building positive internal and external stakeholder perceptions through CSR storytelling

Kelly R. Hall, Dana E. Harrison & Obinna O. Obilo (2021) Building positive internal and external stakeholder perceptions through CSR storytelling, Journal of Strategic Marketing, DOI: 10.1080/0965254X.2021.1895289
Posted: 10 Mar 2022
Dana Harrison and Obinna Obilo
East Tennessee State University and Central Michigan University

Abstract:

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3.

A Fly That Has No Counselor Will Follow the Corpse to the Grave: Nigerian Culture’s Influence on Negotiation

Journal of Applied Business and Economics, 2019
Posted: 26 May 2020
samuel spralls, Obinna Obilo, Michael Garver and Richard Divine
Central Michigan University - College of Business Administration, Central Michigan University, Central Michigan University - Department of Marketing and Hospitality Services Administration and Central Michigan University - Department of Marketing and Hospitality Services Administration

Abstract:

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International Business Negotiations, Cross-cultural Negotiations, Negotiating with the Nigerians, Negotiation orientation, Negotiating Tendencies, Negotiating Style, Negotiator’s Profile