R. Ravi

Carnegie Mellon University - David A. Tepper School of Business

5000 Forbes Avenue

Pittsburgh, PA 15213-3890

United States

SCHOLARLY PAPERS

4

DOWNLOADS

475

CITATIONS

0

Scholarly Papers (4)

1.

Multi-Channel Attribution: The Blind Spot of Online Advertising

Number of pages: 58 Posted: 28 Apr 2017
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 288 (97,473)

Abstract:

Loading...

Attribution, Advertising, Shapley Value, Multi Touch, Game Theory, Marketing Funnel

2.

The Beneficial Effects of Ad Blockers

Number of pages: 53 Posted: 11 Dec 2017
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 85 (272,936)

Abstract:

Loading...

ad blocking, ad sensitivity, ad intensity, competitive strategy, advertising, game theory

3.

Expertise in Online Markets

Number of pages: 52 Posted: 11 Nov 2014 Last Revised: 24 Nov 2014
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business and University of Washington - Michael G. Foster School of Business
Downloads 64 (320,668)

Abstract:

Loading...

Auctions, Posted Prices, Experts, Signalling, Sniping

4.

Multi-Unit Auctions with Budget Constraints

Number of pages: 33 Posted: 10 Apr 2011
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 38 (401,928)

Abstract:

Loading...

Multi-Unit Auctions, Budget Constraints, Sponsored Search