R. Ravi

Carnegie Mellon University - David A. Tepper School of Business

5000 Forbes Avenue

Pittsburgh, PA 15213-3890

United States

SCHOLARLY PAPERS

5

DOWNLOADS

808

SSRN CITATIONS

2

CROSSREF CITATIONS

6

Scholarly Papers (5)

1.

Multi-Channel Attribution: The Blind Spot of Online Advertising

Number of pages: 58 Posted: 28 Apr 2017
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, City University of Hong Kong (CityUHK) - Department of Marketing and Carnegie Mellon University - David A. Tepper School of Business
Downloads 429 (74,593)
Citation 6

Abstract:

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Attribution, Advertising, Shapley Value, Multi Touch, Game Theory, Marketing Funnel

2.

The Beneficial Effects of Ad Blockers

Number of pages: 53 Posted: 11 Dec 2017
City University of Hong Kong (CityUHK) - Department of Marketing, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 173 (191,028)
Citation 2

Abstract:

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ad blocking, ad sensitivity, ad intensity, competitive strategy, advertising, game theory

3.

First-price Auctions in Online Display Advertising

Number of pages: 46 Posted: 22 Nov 2019
City University of Hong Kong (CityUHK) - Department of Marketing, Carnegie Mellon University - David A. Tepper School of Business and University of Washington - Michael G. Foster School of Business
Downloads 94 (303,509)

Abstract:

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advertising, auctions, waterfall, header bidding, first-price, second-price

4.

Expertise in Online Markets

Number of pages: 52 Posted: 11 Nov 2014 Last Revised: 24 Nov 2014
City University of Hong Kong (CityUHK) - Department of Marketing, Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business and University of Washington - Michael G. Foster School of Business
Downloads 70 (361,681)
Citation 3

Abstract:

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Auctions, Posted Prices, Experts, Signalling, Sniping

5.

Multi-Unit Auctions with Budget Constraints

Number of pages: 33 Posted: 10 Apr 2011
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 42 (457,154)
Citation 2

Abstract:

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Multi-Unit Auctions, Budget Constraints, Sponsored Search