Author Page for Eric Bradlow

Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data

INSEAD Business School Research Paper No. 2007/22/MKT/ACGRD

Number of pages: 46 Posted: 24 Nov 2007

Pierre Chandon, J. Wesley Hutchinson, Eric Bradlow and Scott H. Young

INSEAD, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Perception Research Services

Downloads 3,191 (8,200)

Citation 42

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2.

Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data

Number of pages: 50 Posted: 18 Jun 2012 Last Revised: 11 Jul 2013

Eric M. Schwartz, Eric Bradlow and Peter Fader

University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Downloads 3,117 (8,521)

Citation 7

Abstract:

3.

An Exploratory Look at Supermarket Shopping Paths

International Journal of Research in Marketing, April 2005

Number of pages: 43 Posted: 16 May 2005

Jeffrey S. Larson, Eric Bradlow and Peter Fader

University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Downloads 2,870 (9,663)

Citation 8

Abstract:

4.

The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP-Optimality

Number of pages: 23 Posted: 09 Nov 2006 Last Revised: 04 Apr 2012

Sam K. Hui, Peter Fader and Eric Bradlow

New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Downloads 1,848 (19,563)

Citation 6

Abstract:

5.

Bayesian Imputation for Anonymous Visits in CRM Data

Number of pages: 46 Posted: 08 Dec 2015

Julie Novak, Elea McDonnell Feit, Shane Jensen and Eric Bradlow

IBM Corporation - Thomas J. Watson Research Center, Drexel University - Department of Marketing, University of Pennsylvania - Statistics Department and University of Pennsylvania - Marketing Department

Downloads 1,802 (20,332)

Citation 2

Abstract:

6.

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Forthcoming in Marketing Science, Ross School of Business Paper No. 1217

Number of pages: 68 Posted: 18 Dec 2013 Last Revised: 24 May 2016

Eric M. Schwartz, Eric Bradlow and Peter Fader

University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Downloads 1,770 (20,930)

Citation 24

Abstract:

7.

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

INSEAD Working Paper No. 2009/24/MKT/ACGRD

Number of pages: 49 Posted: 21 May 2009 Last Revised: 04 Apr 2012

Pierre Chandon, J. Wesley Hutchinson, Scott H. Young and Eric Bradlow

INSEAD, University of Pennsylvania - Marketing Department, Perception Research Services and University of Pennsylvania - Marketing Department

Downloads 1,694 (22,343)

Citation 11

Abstract:

8.

Modeling the Evolution of Customers' Service Portfolios

Number of pages: 50 Posted: 14 May 2007 Last Revised: 04 Apr 2012

David A. Schweidel, Eric Bradlow and Peter Fader

Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Downloads 1,631 (23,666)

Citation 1

Abstract:

9.

An Integrated Model of Grocery Store Shopping Path and Purchase Behavior

Number of pages: 46 Posted: 18 Feb 2007 Last Revised: 04 Apr 2012

Sam K. Hui, Eric Bradlow and Peter Fader

New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Downloads 1,497 (26,956)

Citation 9

Abstract:

10.

A Cross-Cohort Changepoint Model for Customer-Base Analysis

Number of pages: 63 Posted: 29 Jul 2012 Last Revised: 07 Sep 2016

Arun Gopalakrishnan, Eric Bradlow and Peter Fader

Rice University - Jones Graduate School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Downloads 1,322 (32,405)

Citation 3

Abstract:

11.

‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com

Number of pages: 51 Posted: 04 Aug 2011

Eric M. Schwartz, Eric Bradlow, Peter Fader and Yao Zhang

University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School

Downloads 1,096 (42,602)

Citation 2

Abstract:

12.

Automated Marketing Research Using Online Customer Reviews

Downloads 714 (76,641)

Citation 1

2

Automated Marketing Research Using Online Customer Reviews

Number of pages: 64 Posted: 28 Jul 2010

Eric Bradlow

University of Pennsylvania - Marketing Department

Downloads 714 (75,491)

Citation 1

Abstract:

Automated Marketing Research Using Online Customer Reviews

Posted: 18 Dec 2010

Thomas Lee, Thomas Lee and Eric Bradlow

Haas School of Business, University of California at BerkeleyThe Wharton School, University of Pennsylvania and University of Pennsylvania - Marketing Department

Abstract:

13.

Portfolio Dynamics for Customers of a Multi-Service Provider

Management Science, Forthcoming

Number of pages: 50 Posted: 29 Jun 2009 Last Revised: 09 May 2011

David A. Schweidel, Eric Bradlow and Peter Fader

Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Downloads 672 (82,457)

Citation 1

Abstract:

14.

Path Data in Marketing: An Integrative Framework and Prospectus for Model-Building

Number of pages: 44 Posted: 15 Sep 2006

Sam K. Hui, Peter Fader and Eric Bradlow

New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Downloads 563 (103,322)

Citation 8

Abstract:

15.

Cross-Reward Effects in a Coalition Loyalty Program: The Impact of a Point Currency Devaluation

Forthcoming at International Journal of Research in Marketing, HEC Paris Research Paper No. MKG-2017-1242

Number of pages: 46 Posted: 27 Nov 2017 Last Revised: 07 Jul 2022

Valeria Stourm and Eric Bradlow

HEC Paris and University of Pennsylvania - Marketing Department

Downloads 552 (105,853)

Citation 1

Abstract:

16.

Structural Estimation of the Effect of Out-of-Stocks

Number of pages: 47 Posted: 11 Aug 2008 Last Revised: 14 Aug 2011

Andres Musalem, Marcelo Olivares, Eric Bradlow, Christian Terwiesch and Daniel Corsten

Universidad de Chile, University of Chile, University of Pennsylvania - Marketing Department, affiliation not provided to SSRN and IE Business School - IE University

Downloads 503 (118,677)

Citation 47

Abstract:

17.

Count Models Based on Weibull Interarrival Times

Number of pages: 26 Posted: 30 May 2005

Eric Bradlow, Peter Fader, Moshe Adrian and Blakeley B. McShane

University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department, University of Illinois at Urbana-Champaign and Northwestern University - Kellogg School of Management

Downloads 446 (137,191)

Citation 3

Abstract:

18.

Bayesian Estimation of Random-Coefficients Choice Models Using Aggregate Data

Journal of Applied Econometrics, Forthcoming

Number of pages: 44 Posted: 10 Apr 2005 Last Revised: 05 Apr 2012

Andres Musalem, Eric Bradlow and Jagmohan S. Raju

Universidad de Chile, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Downloads 441 (139,062)

Citation 9

Abstract:

19.

Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing

Number of pages: 55 Posted: 01 Jun 2011 Last Revised: 21 Mar 2012

Eric Bradlow and Sam K. Hui

University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing

Downloads 409 (151,699)

Citation 7

Abstract:

20.

An Integrated Model for Dynamic Brand Equity

Number of pages: 36 Posted: 25 May 2016

Tung Phan, Eric Bradlow and Elea McDonnell Feit

University of Pennsylvania - Statistics Department, University of Pennsylvania - Marketing Department and Drexel University - Department of Marketing

Downloads 377 (166,166)

Abstract:

21.

Limited Dynamic Forecasting of Hidden Markov Models

Number of pages: 64 Posted: 13 Jul 2018

Arun Gopalakrishnan, Eric Bradlow and Peter Fader

Rice University - Jones Graduate School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Downloads 356 (176,994)

Abstract:

22.

Promises and Lies: Restoring Violated Trust

Number of pages: 40 Posted: 05 Apr 2004

Maurice E. Schweitzer, John C. Hershey and Eric Bradlow

University of Pennsylvania - Operations & Information Management Department, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Marketing Department

Downloads 329 (192,874)

Citation 29

Abstract:

23.

PIE: A Holistic Preference Concept and Measurement Model

Johnson School Research Paper Series No. 33-2010

Number of pages: 49 Posted: 16 Sep 2010 Last Revised: 19 Aug 2022

Hye-jin Kim, Young-Hoon Park, Eric Bradlow and Min Ding

Korea Advanced Institute of Science and Technology (KAIST) - School of Business and Technology Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Pennsylvania - Marketing Department and Pennsylvania State University - Department of Marketing

Downloads 266 (240,946)

Abstract:

24.

Modeling the 'Pseudodeductible' in Insurance Claims Decisions

Management Science, Forthcoming

Number of pages: 36 Posted: 14 Jun 2005

Michael Braun, Peter Fader, Eric Bradlow, Howard Kunreuther and Howard Kunreuther

Southern Methodist University (SMU) - Marketing Department, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and National Bureau of Economic Research (NBER)University of Pennsylvania - Wharton Risk Management and Decision Processes Center

Downloads 256 (250,446)

Citation 2

Abstract:

25.

An Integrated Model for Whether, Who, When, and How Much in Internet Auctions

Journal of Marketing Research, November 2005

Number of pages: 38 Posted: 14 Jun 2005

Young-Hoon Park and Eric Bradlow

Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Pennsylvania - Marketing Department

Downloads 234 (273,663)

Citation 1

Abstract:

26.

A Flexible Demand Model for Complements Using Household Production Theory

HEC Paris Research Paper, No. MKG-2017-1225

Number of pages: 55 Posted: 30 Aug 2017 Last Revised: 16 Oct 2018

Ludovic Stourm, Raghuram Iyengar and Eric Bradlow

HEC Paris, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Downloads 232 (275,971)

Citation 1

Abstract:

27.

Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights

Number of pages: 49 Posted: 13 Sep 2019 Last Revised: 05 Jul 2023

Mingyung Kim, Eric Bradlow and Raghuram Iyengar

University of Pennsylvania, The Wharton School, Marketing Department, Students, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Downloads 217 (294,215)

Citation 3

Abstract:

28.

Multiple Dimensions of Binging: The Hidden Costs and Benefits

Number of pages: 47 Posted: 15 Dec 2019

Joy Lu, Eric Bradlow and J. Wesley Hutchinson

Carnegie Mellon University, Tepper School of Business, University of Pennsylvania - Marketing Department and affiliation not provided to SSRN

Downloads 199 (319,184)

Abstract:

29.

A Bayesian Dual-Network Clustering Approach for Selecting Data and Parameter Granularities

The Wharton School Research Paper Forthcoming

Number of pages: 42 Posted: 11 Jul 2023

Mingyung Kim, Eric Bradlow and Raghuram Iyengar

University of Pennsylvania, The Wharton School, Marketing Department, Students, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Downloads 191 (333,080)

Abstract:

30.

Bayesian Estimation of Bid Sequences in Internet Auctions Using a Generalized Record Breaking Model

Johnson School Research Paper No. 02-06, Marketing Science, Forthcoming

Number of pages: 33 Posted: 04 May 2006

Eric Bradlow and Young-Hoon Park

University of Pennsylvania - Marketing Department and Cornell University - Samuel Curtis Johnson Graduate School of Management

Downloads 157 (393,936)

Abstract:

31.

Two-for-One Conjoint: Bayesian Cross-Category Learning for Shared-Attribute Categories

Number of pages: 51 Posted: 23 Jun 2022

John McCoy, Rachele Ciulli and Eric Bradlow

University of Pennsylvania - The Wharton School, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Downloads 152 (404,727)

Abstract:

32.

Reflections on the Replication Corner: In Praise of Conceptual Replications

Columbia Business School Research Paper No. 15-88

Number of pages: 39 Posted: 28 Sep 2015

John G. Lynch, Eric Bradlow, Joel C. Huber and Donald R. Lehmann

University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business and Columbia University - Columbia Business School, Marketing

Downloads 140 (432,319)

Citation 3

Abstract:

33.

Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research

Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625

Number of pages: 21 Posted: 14 Jul 2014

Kusum L. Ailawadi, Eric Bradlow, Michaela Draganska, Vincent R. Nijs, Robert P. Rooderkerk, K. Sudhir, Kenneth C. Wilbur and Jie Zhang

Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, Drexel University, Northwestern University - Department of Marketing, Rotterdam School of Management, Erasmus University, Yale School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of Maryland - Robert H. Smith School of Business

Downloads 123 (478,899)

Citation 6

Abstract:

34.

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Stourm, Valeria, Scott Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan (2020) Marketing Letters, published online June 2, 2020.

Number of pages: 16 Posted: 18 Sep 2020

Valeria Stourm, Scott Neslin, Eric Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen K. Kopalle, Young-Hoon Park, David Restrepo-Amariles, Raphael Thomadsen, Yuping Liu‐Thompkins and Rajkumar Venkatesan

HEC Paris, Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, KU Leuven @ Antwerp, INSEAD - Technology and Operations Management, Nova School of Business and Economics, University of Maryland - Robert H. Smith School of Business, Dartmouth College - Tuck School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management, HEC Paris - Tax & Law, Olin School - Washington University in St. Louis, Old Dominion University and University of Virginia - Darden School of Business

Downloads 116 (500,782)

Citation 2

Abstract:

35.

A Feature-Based Approach to Assessing Advertisement Similarity

Journal of Marketing Research, Vol. XLIII, pp. 237–243, May 2006

Number of pages: 7 Posted: 20 Oct 2011

David A. Schweidel, Eric Bradlow and Patti Williams

Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School

Downloads 112 (514,072)

Citation 1

Abstract:

36.

Brand Equity and Retail Media Effectiveness

The Wharton School Research Paper

Number of pages: 43 Posted: 09 Jan 2025

Morgan Bale, Elea McDonnell Feit and Eric Bradlow

Brigham Young University - Marriott School, Drexel University - Department of Marketing and University of Pennsylvania - Marketing Department

Downloads 109 (524,441)

Abstract:

37.

Multivariate Visual Diffusion for Social Groups

Number of pages: 70 Posted: 01 Jun 2011

Eric Bradlow, Jonah A. Berger and Blakeley B. McShane

University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Northwestern University - Kellogg School of Management

Downloads 94 (581,037)

Citation 8

Abstract:

38.

Agents to the Rescue?

Marketing Letters, Vol. 10, No. 3, 285-300

Posted: 18 Jun 2009

Patricia M. West, Dan Ariely, Steven Bellman, Eric Bradlow, Joel C. Huber, Eric J. Johnson, Barbara E. Kahn, Barbara E. Kahn, John Little and David Schkade

Ohio State University (OSU) - Department of Marketing and Logistics, Duke University - Fuqua School of Business, Murdoch University, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business, Columbia University - Columbia Business School, Marketing, University of Pennsylvania - Marketing DepartmentUniversity of Miami, Massachusetts Institute of Technology (MIT) and University of California, San Diego

Downloads 92 (588,868)

Citation 4

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39.

Deterministic and Stochastic Prisoner's Dilemma Games: Experiments in Interdependent Security

NBER Working Paper No. t0341

Number of pages: 45 Posted: 09 Aug 2007 Last Revised: 09 Jun 2023

Howard Kunreuther, Howard Kunreuther, Gabriel Silvasi, Eric Bradlow and Dylan Small

National Bureau of Economic Research (NBER)University of Pennsylvania - Wharton Risk Management and Decision Processes Center, University of Pennsylvania - The Wharton School, University of Pennsylvania - Marketing Department and University of Pennsylvania - Statistics Department

Downloads 76 (658,600)

Abstract:

40.

Structural Estimation of the Effect of Out-of-Stocks

Management Science, Vol. 56, No. 7, pp. 1180-1197, July 2010 , Columbia Business School Research Paper No. 11-24

Number of pages: 18 Posted: 20 Oct 2011

Marcelo Olivares, Eric Bradlow, Christian Terwiesch and Daniel Corsten

University of Chile, University of Pennsylvania - Marketing Department, University of Pennsylvania - Operations & Information Management Department and IE Business School - IE University

Downloads 71 (683,396)

Citation 1

Abstract:

41.

Challenges and Opportunities in High-Dimensional Choice Data Analyses

Marketing Letters, Vol. 19, No. 3/4, Seventh Tri-Annual Choice Symposium (December 2008), pp. 201-213

Number of pages: 14 Posted: 24 Jun 2014

Prasad A. Naik, Michel Wedel, L. Bacon, Anand V. Bodapati, Eric Bradlow, Wagner A. Kamakura, Jeffrey Kreulen, Peter Lenk, Peter Lenk, David Madigan and Alan Montgomery

University of California, Davis, University of Maryland - Robert H. Smith School of Business, Marketing Department, Polimetrix Inc., University of California, Los Angeles (UCLA) - Anderson School of Management, University of Pennsylvania - Marketing Department, Rice University, IBM Research - Almaden Research Center, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan, Columbia University - Department of Statistics and Carnegie Mellon University - Tepper School of Business

Downloads 63 (727,052)

Abstract:

42.

Measuring Multi-Channel Advertising Response

Posted: 26 Jan 2016

Daniel Zantedeschi, Elea McDonnell Feit and Eric Bradlow

University of South Florida, Drexel University - Department of Marketing and University of Pennsylvania - Marketing Department

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43.

Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media Consumption

Journal of Marketing Research, 50, 3, 348-364

Posted: 22 Jun 2013

Elea McDonnell Feit, Pengyuan Wang, Eric Bradlow and Peter Fader

Drexel University - Department of Marketing, University of Georgia, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

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44.

Stockpiling Points in Linear Loyalty Programs

Stourm, Valeria, Eric T. Bradlow, and Peter S. Fader (2015), “Stockpiling Points in Linear Loyalty Programs," Journal of Marketing Research, 52 (2), 253-267.

Posted: 07 Sep 2012 Last Revised: 22 Nov 2017

Valeria Stourm, Eric Bradlow and Peter Fader

HEC Paris, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Abstract:

45.

A Bivariate Timing Model of Customer Acquisition and Retention

Marketing Science, Vol. 27, No. 5, pp. 829-843, 2008

Posted: 08 May 2006 Last Revised: 04 Apr 2012

David A. Schweidel, Peter Fader and Eric Bradlow

Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Abstract:

46.

Understanding Service Retention Within and Across Cohorts Using Limited Information

Posted: 14 Jun 2005

David A. Schweidel, Peter Fader and Eric Bradlow

Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Eric Bradlow

University of Pennsylvania - Marketing Department

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Scholarly Papers (46)

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