Eric Bradlow

University of Pennsylvania - Marketing Department

Professor

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

  • University of Pennsylvania - Marketing Department

    • Email
    • Tel: 215-898-8255
SCHOLARLY PAPERS

40

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22,785

CITATIONS
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172

Scholarly Papers (40)

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1.

An Exploratory Look at Supermarket Shopping Paths

International Journal of Research in Marketing, April 2005
Number of pages: 43 Posted: 16 May 2005
Jeffrey S. Larson, Eric Bradlow and Peter Fader
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 2,348 (5,454)

Abstract:

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RFID (radio frequency identification), clustering techniques, exploratory analysis, retailing, shopping behavior, k-medoids clustering

2.

Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data

Number of pages: 50 Posted: 18 Jun 2012 Last Revised: 11 Jul 2013
Eric M. Schwartz, Eric Bradlow and Peter Fader
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 2,254 (5,835)
Citation 1

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data science, business intelligence, model selection, machine learning, classification tree, posterior predictive model checking, hidden Markov models, hierarchical Bayesian methods, random forests, forecasting

3.

Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data

INSEAD Business School Research Paper No. 2007/22/MKT/ACGRD
Number of pages: 46 Posted: 24 Nov 2007
Pierre Chandon, J. Wesley Hutchinson, Eric Bradlow and Scott H. Young
INSEAD, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Perception Research Services
Downloads 2,028 (6,972)
Citation 9

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4.

The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP-Optimality

Number of pages: 23 Posted: 09 Nov 2006 Last Revised: 04 Apr 2012
Sam K. Hui, Peter Fader and Eric Bradlow
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,741 (9,018)
Citation 4

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Path models, Traveling Salesman Problem, Grocery Retailing

5.

Bayesian Imputation for Anonymous Visits in CRM Data

Number of pages: 46 Posted: 08 Dec 2015
Julie Novak, Elea McDonnell Feit, Shane Jensen and Eric Bradlow
IBM Corporation - Thomas J. Watson Research Center, Drexel University - Department of Marketing, University of Pennsylvania - Statistics Department and University of Pennsylvania - Marketing Department
Downloads 1,615 (10,222)
Citation 1

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Bayesian estimation, missing data, imputation, hierarchical modeling, targeted marketing

6.

Modeling the Evolution of Customers' Service Portfolios

Number of pages: 50 Posted: 14 May 2007 Last Revised: 04 Apr 2012
David A. Schweidel, Eric Bradlow and Peter Fader
McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,562 (10,808)
Citation 1

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Bayesian Modeling, Choice Models, Customer Relationship Management, Hidden Markov Models

7.

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

INSEAD Working Paper No. 2009/24/MKT/ACGRD
Number of pages: 49 Posted: 21 May 2009 Last Revised: 04 Apr 2012
Pierre Chandon, J. Wesley Hutchinson, Scott H. Young and Eric Bradlow
INSEAD, University of Pennsylvania - Marketing Department, Perception Research Services and University of Pennsylvania - Marketing Department
Downloads 1,417 (12,617)
Citation 1

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8.

An Integrated Model of Grocery Store Shopping Path and Purchase Behavior

Number of pages: 46 Posted: 18 Feb 2007 Last Revised: 04 Apr 2012
Sam K. Hui, Eric Bradlow and Peter Fader
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,310 (14,282)
Citation 8

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Path model, integrated model, shopping behavior, retailing

9.

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Forthcoming in Marketing Science, Ross School of Business Paper No. 1217
Number of pages: 68 Posted: 18 Dec 2013 Last Revised: 24 May 2016
Eric M. Schwartz, Eric Bradlow and Peter Fader
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,260 (15,156)
Citation 10

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multi-armed bandit, online advertising, field experiments, A/B testing, adaptive experiments, sequential decision making, explore-exploit, earn-and-learn reinforcement learning, hierarchical models

10.

A Cross-Cohort Changepoint Model for Customer-Base Analysis

Number of pages: 63 Posted: 29 Jul 2012 Last Revised: 07 Sep 2016
Arun Gopalakrishnan, Eric Bradlow and Peter Fader
Rice University - Jones Graduate School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,052 (19,911)

Abstract:

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Changepoint, Cross-Cohort, Hierarchical Bayesian, Forecasting, Customer-Base Analysis, Customer Lifetime Value, Reversible-Jump MCMC

11.

‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com

Number of pages: 51 Posted: 04 Aug 2011
Eric M. Schwartz, Eric Bradlow, Peter Fader and Yao Zhang
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 954 (23,015)
Citation 2

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Hidden Markov Models, Non-Stationarity, Customer Migration, Streakiness, Posterior Predictive Model Checking, Nested Models, Hierarchical Bayes, Machine Learning, Classification Trees

12.

Portfolio Dynamics for Customers of a Multi-Service Provider

Management Science, Forthcoming
Number of pages: 50 Posted: 29 Jun 2009 Last Revised: 09 May 2011
David A. Schweidel, Eric Bradlow and Peter Fader
McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 585 (45,130)

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Customer Relationship Management, Dynamic Hidden Markov Model, Customer Value

13.

Path Data in Marketing: An Integrative Framework and Prospectus for Model-Building

Number of pages: 44 Posted: 15 Sep 2006
Sam K. Hui, Peter Fader and Eric Bradlow
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 482 (57,696)
Citation 4

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Marketing, Path Data, Retailing, Eye Tracking, Clickstream

14.

Structural Estimation of the Effect of Out-of-Stocks

Number of pages: 47 Posted: 11 Aug 2008 Last Revised: 14 Aug 2011
Andres Musalem, Marcelo Olivares, Eric Bradlow, Christian Terwiesch and Daniel Corsten
Universidad de Chile, Columbia University - Columbia Business School - Decision Risk and Operations, University of Pennsylvania - Marketing Department, affiliation not provided to SSRN and Fundación Instituto de Empresa, S.L.
Downloads 449 (62,958)
Citation 7

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choice models, retailing, out-of-stocks, inventory management, Bayesian methods, data augmentation, aggregate demand estimation

15.

Automated Marketing Research Using Online Customer Reviews

Downloads 410 ( 70,256)
Citation 1

Automated Marketing Research Using Online Customer Reviews

Number of pages: 64 Posted: 28 Jul 2010
Eric Bradlow
University of Pennsylvania - Marketing Department
Downloads 410 (69,607)
Citation 1

Abstract:

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Market Structure Analysis, Online Customer Reviews, Text Mining

Automated Marketing Research Using Online Customer Reviews

Posted: 18 Dec 2010
Thomas Lee and Eric Bradlow
The Wharton School, University of Pennsylvania and University of Pennsylvania - Marketing Department

Abstract:

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market structure analysis, online customer reviews, text mining

16.

Bayesian Estimation of Random-Coefficients Choice Models Using Aggregate Data

Journal of Applied Econometrics, Forthcoming
Number of pages: 44 Posted: 10 Apr 2005 Last Revised: 05 Apr 2012
Andres Musalem, Eric Bradlow and Jagmohan S. Raju
Universidad de Chile, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 401 (72,126)
Citation 7

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Discrete Choice Models, Data Augmentation, Markov Chain Monte Carlo Simulation, Random Coefficients

17.

Count Models Based on Weibull Interarrival Times

Number of pages: 26 Posted: 30 May 2005
Eric Bradlow, Peter Fader, Moshe Adrian and Blakeley B. McShane
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department, University of Illinois at Urbana-Champaign and Northwestern University - Kellogg School of Management
Downloads 374 (78,180)
Citation 3

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Count models, Duration models, Weibull, Overdispersion, Underdispersion

18.

Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing

Number of pages: 55 Posted: 01 Jun 2011 Last Revised: 21 Mar 2012
Eric Bradlow and Sam K. Hui
University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing
Downloads 352 (83,912)

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Spatial Analysis, Graphical Methods, Statistical Modeling

19.

Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program

HEC Paris Research Paper No. MKG-2017-1242
Number of pages: 42 Posted: 27 Nov 2017 Last Revised: 01 Dec 2017
Valeria Stourm, Eric Bradlow and Peter Fader
HEC Paris, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 311 (96,422)

Abstract:

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loyalty programs, rewards, retailing, Bayesian estimation

20.

An Integrated Model for Dynamic Brand Equity

Number of pages: 36 Posted: 25 May 2016
Tung Phan, Eric Bradlow and Elea McDonnell Feit
University of Pennsylvania - Statistics Department, University of Pennsylvania - Marketing Department and Drexel University - Department of Marketing
Downloads 249 (122,032)

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Brand Equity, Brand Management, Dynamic Multivariate Probit Model, Bayesian Computation

21.

Promises and Lies: Restoring Violated Trust

Number of pages: 40 Posted: 05 Apr 2004
Maurice E. Schweitzer, John C. Hershey and Eric Bradlow
University of Pennsylvania - Operations & Information Management Department, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Marketing Department
Downloads 233 (130,475)
Citation 14

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Trust, deception, trust recovery

22.

Modeling the 'Pseudodeductible' in Insurance Claims Decisions

Management Science, Forthcoming
Number of pages: 36 Posted: 14 Jun 2005
Michael Braun, Peter Fader, Eric Bradlow and Howard Kunreuther
Southern Methodist University (SMU) - Marketing Department, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations, Information and Decisions Department
Downloads 203 (148,862)

Abstract:

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Duration models, Dirichlet process priors, insurance claims, semiparametric Bayesian statistics, underreporting

23.

PIE: A Holistic Preference Concept and Measurement Model

Johnson School Research Paper Series No. 33-2010
Number of pages: 49 Posted: 16 Sep 2010 Last Revised: 27 Dec 2013
Hye-jin Kim, Young-Hoon Park, Eric Bradlow and Min Ding
Korea Advanced Institute of Science and Technology (KAIST), Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Pennsylvania - Marketing Department and Pennsylvania State University - Department of Marketing
Downloads 197 (153,094)

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preference measurement, conjoint analysis, incentive alignment, mechanism design, new products

24.

An Integrated Model for Whether, Who, When, and How Much in Internet Auctions

Journal of Marketing Research, November 2005
Number of pages: 38 Posted: 14 Jun 2005
Young-Hoon Park and Eric Bradlow
Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Pennsylvania - Marketing Department
Downloads 186 (161,410)

Abstract:

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Bayesian inference, bidding behavior, probability model

25.

Limited Dynamic Forecasting of Hidden Markov Models

Number of pages: 64 Posted: 13 Jul 2018
Arun Gopalakrishnan, Eric Bradlow and Peter Fader
Rice University - Jones Graduate School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 139 (206,812)

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Hidden Markov Model; Forecasting; Individual-level dynamics; Latent state trajectories

26.

Bayesian Estimation of Bid Sequences in Internet Auctions Using a Generalized Record Breaking Model

Johnson School Research Paper No. 02-06, Marketing Science, Forthcoming
Number of pages: 33 Posted: 04 May 2006
Eric Bradlow and Young-Hoon Park
University of Pennsylvania - Marketing Department and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 115 (239,203)

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Latent bidders, Bidding dynamics, Record breaking events, Bayesian inference, Data augmentation

27.

Reflections on the Replication Corner: In Praise of Conceptual Replications

Columbia Business School Research Paper No. 15-88
Number of pages: 39 Posted: 28 Sep 2015
John G. Lynch, Eric Bradlow, Joel C. Huber and Donald R. Lehmann
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business and Columbia Business School - Marketing
Downloads 98 (267,256)
Citation 1

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Direct replication, conceptual replication, replication and extension, external validity

28.

A Flexible Demand Model for Complements Using Household Production Theory

HEC Paris Research Paper, No. MKG-2017-1225
Number of pages: 55 Posted: 30 Aug 2017 Last Revised: 16 Oct 2018
Ludovic Stourm, Raghuram Iyengar and Eric Bradlow
HEC Paris, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 90 (284,284)

Abstract:

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Utility Theory, Multicategory Demand Models, Bayesian Estimation

29.

A Feature-Based Approach to Assessing Advertisement Similarity

Journal of Marketing Research, Vol. XLIII, pp. 237–243, May 2006
Number of pages: 7 Posted: 20 Oct 2011
David A. Schweidel, Eric Bradlow and Patti Williams
McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 78 (308,117)

Abstract:

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30.

Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research

Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625
Number of pages: 21 Posted: 14 Jul 2014
Kusum L. Ailawadi, Eric Bradlow, Michaela Draganska, Vincent R. Nijs, Robert P. Rooderkerk, K. Sudhir, Kenneth C. Wilbur and Jie Zhang
Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, Drexel University, Northwestern University - Department of Marketing, Rotterdam School of Management, Erasmus University, Yale School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of Maryland - Robert H. Smith School of Business
Downloads 65 (340,788)

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channel power, vertical strategic interaction, channel profit, trade promotions, private label

31.

Agents to the Rescue?

Marketing Letters, Vol. 10, No. 3, 285-300
Posted: 18 Jun 2009
Patricia M. West, Dan Ariely, Steven Bellman, Eric Bradlow, Joel C. Huber, Eric J. Johnson, Barbara E. Kahn, John Little and David Schkade
Ohio State University (OSU) - Department of Marketing and Logistics, Duke University - Fuqua School of Business, Murdoch University, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business, Columbia Business School - Marketing, University of Pennsylvania - Marketing Department, Massachusetts Institute of Technology (MIT) and University of California, San Diego
Downloads 65 (340,788)
Citation 2

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agents, e-commerce, consumer choice

32.

Multivariate Visual Diffusion for Social Groups

Number of pages: 70 Posted: 01 Jun 2011
Eric Bradlow, Jonah A. Berger and Blakeley B. McShane
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Northwestern University - Kellogg School of Management
Downloads 59 (357,764)
Citation 1

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diffusion, social identity, social influence, probability models

33.

Deterministic and Stochastic Prisoner's Dilemma Games: Experiments in Interdependent Security

NBER Working Paper No. t0341
Number of pages: 45 Posted: 09 Aug 2007 Last Revised: 22 May 2012
Howard Kunreuther, Gabriel Silvasi, Eric Bradlow and Dylan Small
University of Pennsylvania - Operations, Information and Decisions Department, University of Pennsylvania - The Wharton School, University of Pennsylvania - Marketing Department and University of Pennsylvania - Statistics Department
Downloads 39 (426,238)

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34.

Structural Estimation of the Effect of Out-of-Stocks

Management Science, Vol. 56, No. 7, pp. 1180-1197, July 2010 , Columbia Business School Research Paper No. 11-24
Number of pages: 18 Posted: 20 Oct 2011
Marcelo Olivares, Eric Bradlow, Christian Terwiesch and Daniel Corsten
Columbia University - Columbia Business School - Decision Risk and Operations, University of Pennsylvania - Marketing Department, University of Pennsylvania - Operations & Information Management Department and Fundación Instituto de Empresa, S.L.
Downloads 38 (430,376)

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35.

Challenges and Opportunities in High-Dimensional Choice Data Analyses

Marketing Letters, Vol. 19, No. 3/4, Seventh Tri-Annual Choice Symposium (December 2008), pp. 201-213
Number of pages: 14 Posted: 24 Jun 2014
Prasad A. Naik, Michel Wedel, L. Bacon, Anand V. Bodapati, Eric Bradlow, Wagner A. Kamakura, Jeffrey Kreulen, Peter Lenk, David Madigan and Alan Montgomery
University of California, Davis, University of Maryland - Robert H. Smith School of Business, Marketing Department, Polimetrix Inc., University of California, Los Angeles (UCLA) - Anderson School of Management, University of Pennsylvania - Marketing Department, Rice University, IBM Research - Almaden Research Center, University of Michigan, Stephen M. Ross School of Business, Columbia University - Department of Statistics and Carnegie Mellon University - Tepper School of Business
Downloads 26 (485,326)

Abstract:

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36.

Measuring Multi-Channel Advertising Response

Posted: 26 Jan 2016
Daniel Zantedeschi, Elea McDonnell Feit and Eric Bradlow
The Ohio State University, Drexel University - Department of Marketing and University of Pennsylvania - Marketing Department

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advertising response, media mix, multi-channel, randomized holdouts, dynamic linear model, tobit model, hierarchical Bayes, single-source data

37.

Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media Consumption

Journal of Marketing Research, 50, 3, 348-364
Posted: 22 Jun 2013
Elea McDonnell Feit, Pengyuan Wang, Eric Bradlow and Peter Fader
Drexel University - Department of Marketing, Independent, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Abstract:

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data fusion, Bayesian multivariate model, multi-platform behavior, media usage

38.

Stockpiling Points in Linear Loyalty Programs

Stourm, Valeria, Eric T. Bradlow, and Peter S. Fader (2015), “Stockpiling Points in Linear Loyalty Programs," Journal of Marketing Research, 52 (2), 253-267.
Posted: 07 Sep 2012 Last Revised: 22 Nov 2017
Valeria Stourm, Eric Bradlow and Peter Fader
HEC Paris, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Abstract:

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loyalty programs, mental accounting

39.

A Bivariate Timing Model of Customer Acquisition and Retention

Marketing Science, Vol. 27, No. 5, pp. 829-843, 2008
Posted: 08 May 2006 Last Revised: 04 Apr 2012
David A. Schweidel, Peter Fader and Eric Bradlow
McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

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Stochastic Models, Customer Relationship Management

40.

Understanding Service Retention Within and Across Cohorts Using Limited Information

Posted: 14 Jun 2005
David A. Schweidel, Peter Fader and Eric Bradlow
McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

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Customer retention, churn, duration models, duration dependence, heterogeneity