Eric Bradlow

University of Pennsylvania - Marketing Department

Professor

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

44

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SSRN CITATIONS
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Top 5,261

in Total Papers Citations

167

CROSSREF CITATIONS

128

Scholarly Papers (44)

1.

Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data

Number of pages: 50 Posted: 18 Jun 2012 Last Revised: 11 Jul 2013
University of Michigan, Stephen M. Ross School of BusinessUniversity of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 2,974 (6,930)
Citation 5

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data science, business intelligence, model selection, machine learning, classification tree, posterior predictive model checking, hidden Markov models, hierarchical Bayesian methods, random forests, forecasting

2.

Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data

INSEAD Business School Research Paper No. 2007/22/MKT/ACGRD
Number of pages: 46 Posted: 24 Nov 2007
INSEAD, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Perception Research Services
Downloads 2,778 (7,702)
Citation 38

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3.

An Exploratory Look at Supermarket Shopping Paths

International Journal of Research in Marketing, April 2005
Number of pages: 43 Posted: 16 May 2005
Jeffrey S. Larson, Eric Bradlow and Peter Fader
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 2,673 (8,190)
Citation 4

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RFID (radio frequency identification), clustering techniques, exploratory analysis, retailing, shopping behavior, k-medoids clustering

4.

The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP-Optimality

Number of pages: 23 Posted: 09 Nov 2006 Last Revised: 04 Apr 2012
Sam K. Hui, Peter Fader and Eric Bradlow
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,812 (15,228)
Citation 6

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Path models, Traveling Salesman Problem, Grocery Retailing

5.

Bayesian Imputation for Anonymous Visits in CRM Data

Number of pages: 46 Posted: 08 Dec 2015
IBM Corporation - Thomas J. Watson Research Center, Drexel University - Department of Marketing, University of Pennsylvania - Statistics Department and University of Pennsylvania - Marketing Department
Downloads 1,752 (16,060)
Citation 2

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Bayesian estimation, missing data, imputation, hierarchical modeling, targeted marketing

6.

Modeling the Evolution of Customers' Service Portfolios

Number of pages: 50 Posted: 14 May 2007 Last Revised: 04 Apr 2012
David A. Schweidel, Eric Bradlow and Peter Fader
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,605 (18,317)
Citation 1

Abstract:

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Bayesian Modeling, Choice Models, Customer Relationship Management, Hidden Markov Models

7.

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Forthcoming in Marketing Science, Ross School of Business Paper No. 1217
Number of pages: 68 Posted: 18 Dec 2013 Last Revised: 24 May 2016
University of Michigan, Stephen M. Ross School of BusinessUniversity of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,531 (19,686)
Citation 24

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multi-armed bandit, online advertising, field experiments, A/B testing, adaptive experiments, sequential decision making, explore-exploit, earn-and-learn reinforcement learning, hierarchical models

8.

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

INSEAD Working Paper No. 2009/24/MKT/ACGRD
Number of pages: 49 Posted: 21 May 2009 Last Revised: 04 Apr 2012
INSEAD, University of Pennsylvania - Marketing Department, Perception Research Services and University of Pennsylvania - Marketing Department
Downloads 1,526 (19,799)
Citation 24

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9.

An Integrated Model of Grocery Store Shopping Path and Purchase Behavior

Number of pages: 46 Posted: 18 Feb 2007 Last Revised: 04 Apr 2012
Sam K. Hui, Eric Bradlow and Peter Fader
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,426 (21,982)
Citation 9

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Path model, integrated model, shopping behavior, retailing

10.

A Cross-Cohort Changepoint Model for Customer-Base Analysis

Number of pages: 63 Posted: 29 Jul 2012 Last Revised: 07 Sep 2016
Arun Gopalakrishnan, Eric Bradlow and Peter Fader
Rice University - Jones Graduate School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,192 (28,631)
Citation 2

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Changepoint, Cross-Cohort, Hierarchical Bayesian, Forecasting, Customer-Base Analysis, Customer Lifetime Value, Reversible-Jump MCMC

11.

‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com

Number of pages: 51 Posted: 04 Aug 2011
University of Michigan, Stephen M. Ross School of BusinessUniversity of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 1,054 (34,174)
Citation 2

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Hidden Markov Models, Non-Stationarity, Customer Migration, Streakiness, Posterior Predictive Model Checking, Nested Models, Hierarchical Bayes, Machine Learning, Classification Trees

12.

Portfolio Dynamics for Customers of a Multi-Service Provider

Management Science, Forthcoming
Number of pages: 50 Posted: 29 Jun 2009 Last Revised: 09 May 2011
David A. Schweidel, Eric Bradlow and Peter Fader
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 633 (68,193)
Citation 1

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Customer Relationship Management, Dynamic Hidden Markov Model, Customer Value

Automated Marketing Research Using Online Customer Reviews

Number of pages: 64 Posted: 28 Jul 2010
Eric Bradlow
University of Pennsylvania - Marketing Department
Downloads 550 (80,453)
Citation 1

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Market Structure Analysis, Online Customer Reviews, Text Mining

Automated Marketing Research Using Online Customer Reviews

Posted: 18 Dec 2010
Thomas Lee, Thomas Lee and Eric Bradlow
Haas School of Business, University of California at BerkeleyThe Wharton School, University of Pennsylvania and University of Pennsylvania - Marketing Department

Abstract:

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market structure analysis, online customer reviews, text mining

14.

Path Data in Marketing: An Integrative Framework and Prospectus for Model-Building

Number of pages: 44 Posted: 15 Sep 2006
Sam K. Hui, Peter Fader and Eric Bradlow
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 516 (88,072)
Citation 10

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Marketing, Path Data, Retailing, Eye Tracking, Clickstream

15.

Structural Estimation of the Effect of Out-of-Stocks

Number of pages: 47 Posted: 11 Aug 2008 Last Revised: 14 Aug 2011
Universidad de Chile, University of Chile, University of Pennsylvania - Marketing Department, affiliation not provided to SSRN and IE Business School - IE University
Downloads 479 (96,403)
Citation 38

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choice models, retailing, out-of-stocks, inventory management, Bayesian methods, data augmentation, aggregate demand estimation

16.

Cross-Reward Effects in a Coalition Loyalty Program: The Impact of a Point Currency Devaluation

Forthcoming at International Journal of Research in Marketing, HEC Paris Research Paper No. MKG-2017-1242
Number of pages: 46 Posted: 27 Nov 2017 Last Revised: 07 Jul 2022
Valeria Stourm and Eric Bradlow
HEC Paris and University of Pennsylvania - Marketing Department
Downloads 476 (97,200)
Citation 1

Abstract:

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loyalty programs, rewards, retailing, Bayesian estimation

17.

Count Models Based on Weibull Interarrival Times

Number of pages: 26 Posted: 30 May 2005
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department, University of Illinois at Urbana-Champaign and Northwestern University - Kellogg School of Management
Downloads 425 (111,023)
Citation 3

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Count models, Duration models, Weibull, Overdispersion, Underdispersion

18.

Bayesian Estimation of Random-Coefficients Choice Models Using Aggregate Data

Journal of Applied Econometrics, Forthcoming
Number of pages: 44 Posted: 10 Apr 2005 Last Revised: 05 Apr 2012
Andres Musalem, Eric Bradlow and Jagmohan S. Raju
Universidad de Chile, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 424 (111,327)
Citation 9

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Discrete Choice Models, Data Augmentation, Markov Chain Monte Carlo Simulation, Random Coefficients

19.

Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing

Number of pages: 55 Posted: 01 Jun 2011 Last Revised: 21 Mar 2012
Eric Bradlow and Sam K. Hui
University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing
Downloads 386 (124,021)
Citation 7

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Spatial Analysis, Graphical Methods, Statistical Modeling

20.

An Integrated Model for Dynamic Brand Equity

Number of pages: 36 Posted: 25 May 2016
Tung Phan, Eric Bradlow and Elea McDonnell Feit
University of Pennsylvania - Statistics Department, University of Pennsylvania - Marketing Department and Drexel University - Department of Marketing
Downloads 323 (150,742)

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Brand Equity, Brand Management, Dynamic Multivariate Probit Model, Bayesian Computation

21.

Promises and Lies: Restoring Violated Trust

Number of pages: 40 Posted: 05 Apr 2004
University of Pennsylvania - Operations & Information Management Department, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Marketing Department
Downloads 269 (182,424)
Citation 26

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Trust, deception, trust recovery

22.

Limited Dynamic Forecasting of Hidden Markov Models

Number of pages: 64 Posted: 13 Jul 2018
Arun Gopalakrishnan, Eric Bradlow and Peter Fader
Rice University - Jones Graduate School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 237 (206,707)

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Hidden Markov Model; Forecasting; Individual-level dynamics; Latent state trajectories

23.

Modeling the 'Pseudodeductible' in Insurance Claims Decisions

Management Science, Forthcoming
Number of pages: 36 Posted: 14 Jun 2005
Southern Methodist University (SMU) - Marketing Department, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and National Bureau of Economic Research (NBER)University of Pennsylvania - Wharton Risk Management and Decision Processes Center
Downloads 232 (210,982)
Citation 2

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Duration models, Dirichlet process priors, insurance claims, semiparametric Bayesian statistics, underreporting

24.

PIE: A Holistic Preference Concept and Measurement Model

Johnson School Research Paper Series No. 33-2010
Number of pages: 49 Posted: 16 Sep 2010 Last Revised: 19 Aug 2022
Hye-jin Kim, Young-Hoon Park, Eric Bradlow and Min Ding
Korea Advanced Institute of Science and Technology (KAIST) - School of Business and Technology Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Pennsylvania - Marketing Department and Pennsylvania State University - Department of Marketing
Downloads 223 (219,197)

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preference measurement, conjoint analysis, incentive alignment, mechanism design, new products

25.

An Integrated Model for Whether, Who, When, and How Much in Internet Auctions

Journal of Marketing Research, November 2005
Number of pages: 38 Posted: 14 Jun 2005
Young-Hoon Park and Eric Bradlow
Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Pennsylvania - Marketing Department
Downloads 216 (225,895)
Citation 1

Abstract:

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Bayesian inference, bidding behavior, probability model

26.

A Flexible Demand Model for Complements Using Household Production Theory

HEC Paris Research Paper, No. MKG-2017-1225
Number of pages: 55 Posted: 30 Aug 2017 Last Revised: 16 Oct 2018
Ludovic Stourm, Raghuram Iyengar and Eric Bradlow
HEC Paris, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 190 (253,720)
Citation 1

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Utility Theory, Multicategory Demand Models, Bayesian Estimation

27.

Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights

Number of pages: 49 Posted: 13 Sep 2019 Last Revised: 23 Jul 2020
Mingyung Kim, Eric Bradlow and Raghuram Iyengar
University of Pennsylvania, The Wharton School, Marketing Department, Students, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 163 (289,906)
Citation 1

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Data granularity, Granularity-model selection, Doubly robust inference, Bias-variance tradeoff, Aggregation bias

28.

Bayesian Estimation of Bid Sequences in Internet Auctions Using a Generalized Record Breaking Model

Johnson School Research Paper No. 02-06, Marketing Science, Forthcoming
Number of pages: 33 Posted: 04 May 2006
Eric Bradlow and Young-Hoon Park
University of Pennsylvania - Marketing Department and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 139 (330,228)

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Latent bidders, Bidding dynamics, Record breaking events, Bayesian inference, Data augmentation

29.

Multiple Dimensions of Binging: The Hidden Costs and Benefits

Number of pages: 47 Posted: 15 Dec 2019
Joy Lu, Eric Bradlow and J. Wesley Hutchinson
Carnegie Mellon University, Tepper School of Business, University of Pennsylvania - Marketing Department and affiliation not provided to SSRN
Downloads 122 (364,517)

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30.

Reflections on the Replication Corner: In Praise of Conceptual Replications

Columbia Business School Research Paper No. 15-88
Number of pages: 39 Posted: 28 Sep 2015
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business and Columbia University - Columbia Business School, Marketing
Downloads 121 (366,698)
Citation 3

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Direct replication, conceptual replication, replication and extension, external validity

31.

Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research

Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625
Number of pages: 21 Posted: 14 Jul 2014
Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, Drexel University, Northwestern University - Department of Marketing, Rotterdam School of Management, Erasmus University, Yale School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of Maryland - Robert H. Smith School of Business
Downloads 96 (431,395)
Citation 5

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channel power, vertical strategic interaction, channel profit, trade promotions, private label

32.

A Feature-Based Approach to Assessing Advertisement Similarity

Journal of Marketing Research, Vol. XLIII, pp. 237–243, May 2006
Number of pages: 7 Posted: 20 Oct 2011
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 95 (434,304)

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33.

Agents to the Rescue?

Marketing Letters, Vol. 10, No. 3, 285-300
Posted: 18 Jun 2009
Ohio State University (OSU) - Department of Marketing and Logistics, Duke University - Fuqua School of Business, Murdoch University, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business, Columbia University - Columbia Business School, Marketing, University of Pennsylvania - Marketing DepartmentUniversity of Miami, Massachusetts Institute of Technology (MIT) and University of California, San Diego
Downloads 79 (486,228)
Citation 4

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agents, e-commerce, consumer choice

34.

Multivariate Visual Diffusion for Social Groups

Number of pages: 70 Posted: 01 Jun 2011
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Northwestern University - Kellogg School of Management
Downloads 75 (500,966)
Citation 7

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diffusion, social identity, social influence, probability models

35.

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Stourm, Valeria, Scott Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan (2020) Marketing Letters, published online June 2, 2020.
Number of pages: 16 Posted: 18 Sep 2020
HEC Paris, Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, KU Leuven @ Antwerp, INSEAD - Technology and Operations Management, Nova School of Business and Economics, University of Maryland - Robert H. Smith School of Business, Dartmouth College - Tuck School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management, HEC Paris - Tax & Law, Olin School - Washington University in St. Louis, Old Dominion University and University of Virginia - Darden School of Business
Downloads 73 (508,451)
Citation 1

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Loyalty programs; Inequality; Privacy; Sustainability; Big data

36.

Two-for-One Conjoint: Bayesian Cross-Category Learning for Shared-Attribute Categories

Number of pages: 51 Posted: 23 Jun 2022
John McCoy, Rachele Ciulli and Eric Bradlow
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 62 (554,036)

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37.

Deterministic and Stochastic Prisoner's Dilemma Games: Experiments in Interdependent Security

NBER Working Paper No. t0341
Number of pages: 45 Posted: 09 Aug 2007 Last Revised: 09 Dec 2022
National Bureau of Economic Research (NBER)University of Pennsylvania - Wharton Risk Management and Decision Processes Center, University of Pennsylvania - The Wharton School, University of Pennsylvania - Marketing Department and University of Pennsylvania - Statistics Department
Downloads 59 (567,730)

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38.

Structural Estimation of the Effect of Out-of-Stocks

Management Science, Vol. 56, No. 7, pp. 1180-1197, July 2010 , Columbia Business School Research Paper No. 11-24
Number of pages: 18 Posted: 20 Oct 2011
University of Chile, University of Pennsylvania - Marketing Department, University of Pennsylvania - Operations & Information Management Department and IE Business School - IE University
Downloads 52 (601,882)

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39.

Challenges and Opportunities in High-Dimensional Choice Data Analyses

Marketing Letters, Vol. 19, No. 3/4, Seventh Tri-Annual Choice Symposium (December 2008), pp. 201-213
Number of pages: 14 Posted: 24 Jun 2014
University of California, Davis, University of Maryland - Robert H. Smith School of Business, Marketing Department, Polimetrix Inc., University of California, Los Angeles (UCLA) - Anderson School of Management, University of Pennsylvania - Marketing Department, Rice University, IBM Research - Almaden Research Center, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan, Columbia University - Department of Statistics and Carnegie Mellon University - Tepper School of Business
Downloads 45 (639,345)

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40.

Measuring Multi-Channel Advertising Response

Posted: 26 Jan 2016
University of South Florida, Drexel University - Department of Marketing and University of Pennsylvania - Marketing Department

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advertising response, media mix, multi-channel, randomized holdouts, dynamic linear model, tobit model, hierarchical Bayes, single-source data

41.

Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media Consumption

Journal of Marketing Research, 50, 3, 348-364
Posted: 22 Jun 2013
Drexel University - Department of Marketing, University of Georgia, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

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data fusion, Bayesian multivariate model, multi-platform behavior, media usage

42.

Stockpiling Points in Linear Loyalty Programs

Stourm, Valeria, Eric T. Bradlow, and Peter S. Fader (2015), “Stockpiling Points in Linear Loyalty Programs," Journal of Marketing Research, 52 (2), 253-267.
Posted: 07 Sep 2012 Last Revised: 22 Nov 2017
Valeria Stourm, Eric Bradlow and Peter Fader
HEC Paris, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

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loyalty programs, mental accounting

43.

A Bivariate Timing Model of Customer Acquisition and Retention

Marketing Science, Vol. 27, No. 5, pp. 829-843, 2008
Posted: 08 May 2006 Last Revised: 04 Apr 2012
David A. Schweidel, Peter Fader and Eric Bradlow
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

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Stochastic Models, Customer Relationship Management

44.

Understanding Service Retention Within and Across Cohorts Using Limited Information

Posted: 14 Jun 2005
David A. Schweidel, Peter Fader and Eric Bradlow
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

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Customer retention, churn, duration models, duration dependence, heterogeneity