Yacheng Sun

affiliation not provided to SSRN

SCHOLARLY PAPERS

1

DOWNLOADS

0

CITATIONS

0

Scholarly Papers (1)

1.

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Marketing Science, Vol. 31, No. 2, 2012; pp. 216-235; DOI: 10.1287/mksc.1110.0687, Tuck School of Business Working Paper No. 2013-111
Posted: 24 Oct 2012
Tuck School of Business at Dartmouth, affiliation not provided to SSRN, Tuck School of Business at Dartmouth, Independent and University of Pittsburgh

Abstract:

loyalty program, customer tier programs, frequency reward, database marketing, segmentation