Yacheng Sun

Independent

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

An Analysis of 'Buy X, Get One Free' Reward Programs

Posted: 12 Mar 2019
Yan Liu, Yacheng Sun and Dan Zhang
Faculty of Business, Hong Kong Polytechnic University, Independent and University of Colorado at Boulder

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customer reward program, redemption thresholds, reward accumulation, finite expiration term, forward-looking consumer, dynamic programming, transaction utility

2.

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Marketing Science, Vol. 31, No. 2, 2012; pp. 216-235; DOI: 10.1287/mksc.1110.0687, Tuck School of Business Working Paper No. 2013-111
Posted: 24 Oct 2012
Praveen K. Kopalle, Yacheng Sun, Scott Neslin, Baohong Sun, Baohong Sun and Vanitha Swaminathan
Dartmouth College - Tuck School of Business, Independent, Dartmouth College - Tuck School of Business, Cheung Kong Graduate School of Business (New York)Cheung Kong Graduate School of Business (New York) and University of Pittsburgh

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loyalty program, customer tier programs, frequency reward, database marketing, segmentation