Yoonseock Son

University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department

Notre Dame, IN 46556

United States

SCHOLARLY PAPERS

2

DOWNLOADS

143

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition

Forthcoming, Information Systems Research
Number of pages: 42 Posted: 15 Jan 2020
Yoonseock Son, Wonseok Oh, Sang Pil Han and Sungho Park
University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department, College of Business, Korea Advanced Institute of Science and Technology (KAIST), Arizona State University, W.P.Carey School of Business and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 93 (309,190)

Abstract:

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mobile apps, mCRM, loyalty programs, mobile channel, deal-susceptible behaviors, difference-in-differences, econometrics, spillover effects, propensity score matching, mere exposure, technology adoption

2.

Impact of Customers’ Digital Banking Adoption on Hidden Defection: A Combined Analytical-Empirical Approach

Forthcoming, Journal of Operations Management
Number of pages: 47 Posted: 01 Oct 2019 Last Revised: 20 Nov 2019
University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department, Nanyang Business School, Nanyang Technological University, Singapore, SUNY at Albany - School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 50 (430,643)

Abstract:

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digital banking adoption, online and mobile banking, FinTech, customer defection, omni-channel strategy, multi-homing, transaction cost economics, information stickiness, panel data, econometric analysis, difference-in-differences model, analytical model