Qianqian Chen

Zhejiang University

Hangzhou, Zhejiang 310058

China

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Bargaining in Live Streaming Commerce with Online Celebrity

Number of pages: 55 Posted: 20 Dec 2023 Last Revised: 22 May 2024
Qianqian Chen, Shouchang Chen, Chun Dong, Lin Liu and Yi Yang
Zhejiang University, Zhejiang University - School of Management, Zhejiang University, Beihang University and School of Management, Zhejiang University
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Abstract:

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live commerce, online celebrity, negotiation, endogenous bargaining power, traffic control