Mihuyn Kang

Eastern Connecticut State University

Willimantic, CT 06226

United States

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Scholarly Papers (1)

1.

Future Developments in IMC: Why E-Mail with Video Trumps Text-Only E-Mail for Brands

European Journal of Marketing. 51 (3), 627-645 (2017)
Posted: 09 Jun 2020
University of Texas at Austin, affiliation not provided to SSRN and Eastern Connecticut State University

Abstract:

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Branding, Video, E-Mail, E-Mail Marketing, Information Processing, eWOM, Arousal, Attitude, Advertising, Experiment