Merrie L. Brucks

University of Arizona - Eller College of Management

McClelland Hall

P.O. Box 210108

Tucson, AZ 85721-0108

United States

  • University of Arizona - Eller College of Management

SCHOLARLY PAPERS

1

DOWNLOADS

194

TOTAL CITATIONS

1

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

Persuading Children: A Framework for Understanding Long-Lasting Influences on Children’s Food Choices

INSEAD Working Paper No. 2017/19/MKT
Number of pages: 41 Posted: 04 Feb 2017 Last Revised: 16 Jan 2018
Paulo Albuquerque, Merrie L. Brucks, Margaret C. Campbell, Kara Chan, Michal Maimaran, Anna McAlister and Sophie Nicklaus
INSEAD, University of Arizona - Eller College of Management, University of Colorado at Boulder, Hong Kong Baptist University, Northwestern University, Endicott College and French National Institute for Agricultural Research (INRA)
Downloads 194 (326,107)
Citation 1

Abstract:

Loading...

Food, Children, Marketing, Persuasion, Consideration Sets, Choice, Consumption