Michal Ann Strahilevitz

Victoria University

Associate Professor of Marketing

23 Lambton Quay

1100 Rutherford House

Wellington, 6011

New Zealand

http://www.victoria.ac.nz/smib/about/staff/michal-strahilevitz

SCHOLARLY PAPERS

10

DOWNLOADS
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4,049

CITATIONS
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Top 6,424

in Total Papers Citations

78

Scholarly Papers (10)

1.

Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You are Trying to Sell

Journal of Consumer Research, Vol. 24, No. 4, p. 434, 1998
Number of pages: 13 Posted: 19 Dec 2010
Michal Ann Strahilevitz and John Myers
Victoria University and University of California, Berkeley - Marketing Group
Downloads 856 (14,188)
Citation 33

Abstract:

product bundling, affect-based complementarity, product-charity bundles

2.

The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand

Journal of Consumer Psychology, Vol. 8, No. 3, pp. 215-241, 1999
Number of pages: 27 Posted: 19 Dec 2010
Michal Ann Strahilevitz
Victoria University
Downloads 721 (16,227)
Citation 8

Abstract:

charity incentives

3.

Once Burned, Twice Shy: How Naïve Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold

Number of pages: 42 Posted: 16 Sep 2005 Last Revised: 07 Aug 2010
Terrance Odean, Michal Ann Strahilevitz and Brad M. Barber
University of California, Berkeley - Haas School of Business, Victoria University and University of California, Davis
Downloads 676 (27,220)
Citation 13

Abstract:

Behavioral finance, prospect theory, disposition effect, individual investors

4.

Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation

Journal of Business Research, Vol. 57, p. 768, 2004
Number of pages: 8 Posted: 19 Dec 2010
Ellen Garbarino and Michal Ann Strahilevitz
The University of Sydney and Victoria University
Downloads 412 (46,567)
Citation 2

Abstract:

Gender; Risk perceptions; Risk reduction; Internet retailing; Internet risk; Word of mouth

5.

The Effect of Ownership History on the Valuation of Objects

Journal of Consumer Research, Vol. 25, No. 3, 1998
Number of pages: 14 Posted: 19 Dec 2010
Michal Ann Strahilevitz and George Loewenstein
Victoria University and Carnegie Mellon University - Department of Social and Decision Sciences
Downloads 291 (65,459)
Citation 18

Abstract:

ownership history, endowment effect, valuation

6.

The Effects of Prior Impressions of a Firm’s Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse?

Journal of Nonprofit & Public Sector Marketing, Vol. 11, No. 1, pp. 77-92, 2003
Number of pages: 16 Posted: 19 Dec 2010
Michal Ann Strahilevitz
Victoria University
Downloads 110 (170,947)
Citation 4

Abstract:

marketing, ethics, cause-related marketing, firm perception

7.

The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer

Journal of American College of Radiology, Vol. 6, pp. 26-32, 2009
Number of pages: 7 Posted: 19 Dec 2010
Jennifer A. Harvey and Michal Ann Strahilevitz
Department of Radiology and Victoria University
Downloads 67 (211,401)

Abstract:

Marketing, consumerism, breast cancer, research funding

8.

Probability and Mode of Acquisition Effects on Choices between Hedonic and Utilitarian Options

Marketing Letters, Vol. 12, No. 1, pp. 37-49, 2001
Number of pages: 13 Posted: 19 Dec 2010
Suzanne O'Curry and Michal Ann Strahilevitz
affiliation not provided to SSRN and Victoria University
Downloads 25 (393,141)

Abstract:

consumer choice, hedonic consumption, behavioral decision theory, anticipation

9.

Chapter 12: A Closer Look at the Causes and Consequences of Frequent Stock Trading

Financial Behavior: Players, Services, Products, and Markets. H. Kent Baker, Greg Filbeck, and Victor Ricciardi, editors, 209-223, New York, NY: Oxford University Press, 2017.
Posted: 06 Jun 2017
Michal Ann Strahilevitz
Victoria University

Abstract:

behavioral finance, behavioural finance,frequent trading, irrational behavior, emotions, investors, overconfidence, risk seeking, gambling addiction

10.

Shifts in the Enjoyment of Healthy and Unhealthy Behaviors Affect Short- and Long-Term Postbariatric Weight Loss

Bariatric Surgical Practice and Patient Care, Forthcoming
Number of pages: 8 Posted: 10 Dec 2016 Last Revised: 09 Feb 2017
Anna-Leena Vuorinen, Michal Ann Strahilevitz, Brian Wansink and Debra L. Safer
VTT Technical Research Centre of Finland, Victoria University, Cornell University and Stanford University - School of Medicine
Downloads 0 (336,626)

Abstract:

Weight-Loss Maintenance, Enjoyment, Healthy Behaviors, Bariatric Surgery, Weight-Loss Success