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product bundling, affect-based complementarity, product-charity bundles
Behavioral finance, prospect theory, disposition effect, individual investors
Gender; Risk perceptions; Risk reduction; Internet retailing; Internet risk; Word of mouth
ownership history, endowment effect, valuation
marketing, ethics, cause-related marketing, firm perception
Marketing, consumerism, breast cancer, research funding
consumer choice, hedonic consumption, behavioral decision theory, anticipation
Weight-Loss Maintenance, Enjoyment, Healthy Behaviors, Bariatric Surgery, Weight-Loss Success
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