Michal Ann Strahilevitz

Saint Mary's College of California - School of Economics & Business

Associate Professor of Marketing

United States

  • Saint Mary's College of California - School of Economics & Business

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SCHOLARLY PAPERS

10

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SSRN CITATIONS
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Top 7,535

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96

CROSSREF CITATIONS

117

Scholarly Papers (10)

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1.

Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You are Trying to Sell

Journal of Consumer Research, Vol. 24, No. 4, p. 434, 1998
Number of pages: 13 Posted: 19 Dec 2010
Michal Ann Strahilevitz and John Myers
Saint Mary's College of California - School of Economics & Business and University of California, Berkeley - Marketing Group
Downloads 1,202 (30,583)
Citation 3

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product bundling, affect-based complementarity, product-charity bundles

2.

The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand

Journal of Consumer Psychology, Vol. 8, No. 3, pp. 215-241, 1999
Number of pages: 27 Posted: 19 Dec 2010
Michal Ann Strahilevitz
Saint Mary's College of California - School of Economics & Business
Downloads 1,148 (32,660)
Citation 2

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charity incentives

3.

Once Burned, Twice Shy: How Naive Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold

Strahilevitz, M. A., Odean, T., & Barber, B. M. (2011). Once burned, twice shy: How naive learning, counterfactuals, and regret affect the repurchase of stocks previously sold. Journal of Marketing Research, 48(SPL), S102-S120.
Number of pages: 19 Posted: 16 Sep 2005 Last Revised: 22 Nov 2021
Michal Ann Strahilevitz, Terrance Odean and Brad M. Barber
Saint Mary's College of California - School of Economics & Business, University of California, Berkeley - Haas School of Business and University of California, Davis
Downloads 911 (45,254)
Citation 43

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Behavioral finance, prospect theory, disposition effect, individual investors

4.

Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation

Journal of Business Research, Vol. 57, p. 768, 2004
Number of pages: 8 Posted: 19 Dec 2010
Ellen Garbarino and Michal Ann Strahilevitz
The University of Sydney and Saint Mary's College of California - School of Economics & Business
Downloads 723 (61,905)
Citation 11

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Gender; Risk perceptions; Risk reduction; Internet retailing; Internet risk; Word of mouth

5.

The Effect of Ownership History on the Valuation of Objects

Journal of Consumer Research, Vol. 25, No. 3, 1998
Number of pages: 14 Posted: 19 Dec 2010
Michal Ann Strahilevitz and George Loewenstein
Saint Mary's College of California - School of Economics & Business and Carnegie Mellon University - Department of Social and Decision Sciences
Downloads 484 (102,367)
Citation 26

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ownership history, endowment effect, valuation

6.

The Effects of Prior Impressions of a Firm’s Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse?

Journal of Nonprofit & Public Sector Marketing, Vol. 11, No. 1, pp. 77-92, 2003
Number of pages: 16 Posted: 19 Dec 2010
Michal Ann Strahilevitz
Saint Mary's College of California - School of Economics & Business
Downloads 202 (257,475)
Citation 1

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marketing, ethics, cause-related marketing, firm perception

7.

The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer

Journal of American College of Radiology, Vol. 6, pp. 26-32, 2009
Number of pages: 7 Posted: 19 Dec 2010
Jennifer A. Harvey and Michal Ann Strahilevitz
Department of Radiology and Saint Mary's College of California - School of Economics & Business
Downloads 156 (322,482)

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Marketing, consumerism, breast cancer, research funding

8.

Shifts in the Enjoyment of Healthy and Unhealthy Behaviors Affect Short- and Long-Term Postbariatric Weight Loss

Bariatric Surgical Practice and Patient Care, Forthcoming
Number of pages: 8 Posted: 10 Dec 2016 Last Revised: 09 Feb 2017
Anna-Leena Vuorinen, Michal Ann Strahilevitz, Brian Wansink and Debra Safer
VTT Technical Research Centre of Finland, Saint Mary's College of California - School of Economics & Business, Retired - Cornell University and Stanford University - School of Medicine
Downloads 111 (418,795)

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Weight-Loss Maintenance, Enjoyment, Healthy Behaviors, Bariatric Surgery, Weight-Loss Success

9.

Probability and Mode of Acquisition Effects on Choices between Hedonic and Utilitarian Options

Marketing Letters, Vol. 12, No. 1, pp. 37-49, 2001
Number of pages: 13 Posted: 19 Dec 2010
Suzanne O'Curry and Michal Ann Strahilevitz
affiliation not provided to SSRN and Saint Mary's College of California - School of Economics & Business
Downloads 49 (664,336)

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consumer choice, hedonic consumption, behavioral decision theory, anticipation

10.

Chapter 12: A Closer Look at the Causes and Consequences of Frequent Stock Trading

Financial Behavior: Players, Services, Products, and Markets. H. Kent Baker, Greg Filbeck, and Victor Ricciardi, editors, 209-223, New York, NY: Oxford University Press, 2017.
Posted: 06 Jun 2017
Michal Ann Strahilevitz
Saint Mary's College of California - School of Economics & Business

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behavioral finance, behavioural finance,frequent trading, irrational behavior, emotions, investors, overconfidence, risk seeking, gambling addiction