Michal Ann Strahilevitz

Victoria University

Associate Professor of Marketing

23 Lambton Quay

1100 Rutherford House

Wellington, 6011

New Zealand




Rank 9,420


Top 9,420

in Total Papers Downloads


Rank 6,359


Top 6,359

in Total Papers Citations


Scholarly Papers (10)


Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You are Trying to Sell

Journal of Consumer Research, Vol. 24, No. 4, p. 434, 1998
Number of pages: 13 Posted: 19 Dec 2010
Michal Ann Strahilevitz and John Myers
Victoria University and University of California, Berkeley - Marketing Group
Downloads 856 (14,494)
Citation 33


product bundling, affect-based complementarity, product-charity bundles


The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand

Journal of Consumer Psychology, Vol. 8, No. 3, pp. 215-241, 1999
Number of pages: 27 Posted: 19 Dec 2010
Michal Ann Strahilevitz
Victoria University
Downloads 721 (16,626)
Citation 8


charity incentives


Once Burned, Twice Shy: How Naïve Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold

Number of pages: 42 Posted: 16 Sep 2005 Last Revised: 07 Aug 2010
Terrance Odean, Michal Ann Strahilevitz and Brad M. Barber
University of California, Berkeley - Haas School of Business, Victoria University and University of California, Davis
Downloads 676 (27,768)
Citation 13


Behavioral finance, prospect theory, disposition effect, individual investors


Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation

Journal of Business Research, Vol. 57, p. 768, 2004
Number of pages: 8 Posted: 19 Dec 2010
Ellen Garbarino and Michal Ann Strahilevitz
The University of Sydney and Victoria University
Downloads 412 (46,393)
Citation 2


Gender; Risk perceptions; Risk reduction; Internet retailing; Internet risk; Word of mouth


The Effect of Ownership History on the Valuation of Objects

Journal of Consumer Research, Vol. 25, No. 3, 1998
Number of pages: 14 Posted: 19 Dec 2010
Michal Ann Strahilevitz and George Loewenstein
Victoria University and Carnegie Mellon University - Department of Social and Decision Sciences
Downloads 291 (66,304)
Citation 18


ownership history, endowment effect, valuation


The Effects of Prior Impressions of a Firm’s Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse?

Journal of Nonprofit & Public Sector Marketing, Vol. 11, No. 1, pp. 77-92, 2003
Number of pages: 16 Posted: 19 Dec 2010
Michal Ann Strahilevitz
Victoria University
Downloads 110 (172,529)
Citation 4


marketing, ethics, cause-related marketing, firm perception


The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer

Journal of American College of Radiology, Vol. 6, pp. 26-32, 2009
Number of pages: 7 Posted: 19 Dec 2010
Jennifer A. Harvey and Michal Ann Strahilevitz
Department of Radiology and Victoria University
Downloads 67 (215,839)


Marketing, consumerism, breast cancer, research funding


Probability and Mode of Acquisition Effects on Choices between Hedonic and Utilitarian Options

Marketing Letters, Vol. 12, No. 1, pp. 37-49, 2001
Number of pages: 13 Posted: 19 Dec 2010
Suzanne O'Curry and Michal Ann Strahilevitz
affiliation not provided to SSRN and Victoria University
Downloads 25 (400,807)


consumer choice, hedonic consumption, behavioral decision theory, anticipation


Chapter 12: A Closer Look at the Causes and Consequences of Frequent Stock Trading

Financial Behavior: Players, Services, Products, and Markets. H. Kent Baker, Greg Filbeck, and Victor Ricciardi, editors, 209-223, New York, NY: Oxford University Press, 2017.
Posted: 06 Jun 2017
Michal Ann Strahilevitz
Victoria University


behavioral finance, behavioural finance,frequent trading, irrational behavior, emotions, investors, overconfidence, risk seeking, gambling addiction


Shifts in the Enjoyment of Healthy and Unhealthy Behaviors Affect Short- and Long-Term Postbariatric Weight Loss

Bariatric Surgical Practice and Patient Care, Forthcoming
Number of pages: 8 Posted: 10 Dec 2016 Last Revised: 09 Feb 2017
Anna-Leena Vuorinen, Michal Ann Strahilevitz, Brian Wansink and Debra L. Safer
VTT Technical Research Centre of Finland, Victoria University, Cornell University and Stanford University - School of Medicine
Downloads 0 (325,519)


Weight-Loss Maintenance, Enjoyment, Healthy Behaviors, Bariatric Surgery, Weight-Loss Success