Author Page for Frederick Webster

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Number of pages: 30 Posted: 14 Apr 2004

Kevin Lane Keller and Frederick Webster

Dartmouth College - Tuck School of Business and Independent

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Citation 5

Tuck School of Business Working Paper No. 2004-07

Number of pages: 71 Posted: 14 Apr 2004

Frederick Webster, Alan J. Malter and Shankar Ganesan

Independent, University of Arizona - Eller College of Management and University of Arizona - Department of Marketing

Downloads 1,928 (10,431)

Citation 25

Frederick Webster