Shankar Ganesan

University of Arizona - Department of Marketing

Associate Professor and Payne Fellow of Marketing

McClelland Hall

P.O. Box 210108

Tucson, AZ 85721-0108

United States

  • University of Arizona - Department of Marketing

SCHOLARLY PAPERS

4

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31

CROSSREF CITATIONS

20

Scholarly Papers (4)

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1.

The Role of Marketing in the Corporation: A Perpetual Work in Progress

Tuck School of Business Working Paper No. 2004-07
Number of pages: 71 Posted: 14 Apr 2004
Frederick Webster, Alan J. Malter and Shankar Ganesan
Independent, University of Arizona - Eller College of Management and University of Arizona - Department of Marketing
Downloads 1,950 (13,112)
Citation 25

Abstract:

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Marketing, Marketing performance, Marketing strategy

2.

Challenges of CRM Implementation in Business-to-Business Markets: A Contingency Perspective

Journal of Personal Selling & Sales Management, vol. XXXII, no. 1 (winter 2012), pp. 117–129
Number of pages: 15 Posted: 20 Sep 2012
Michael Ahearne, Adam Rapp, Babu John Mariadoss and Shankar Ganesan
University of Houston - C.T. Bauer College of Business, Clemson University, Washington State University and University of Arizona - Department of Marketing
Downloads 554 (77,843)

Abstract:

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Customer relationship marketing, business-to-business marketing, marketing strategy implementation

3.

Does a Firm's Product Recall Strategy Affects Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises

Journal of Marketing, 73 (6): 214-226, 2010
Number of pages: 40 Posted: 05 Sep 2015
Yubo Chen, Shankar Ganesan and Yong Liu
Tsinghua University, School of Economics & Management, University of Arizona - Department of Marketing and University of Arizona
Downloads 144 (309,313)
Citation 9

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Product recalls, Firm financial value, Proactive and passive strategies, Firm reputation, Crisis management, Event study

4.

The Evolution of Marketing Channels: Trends and Research Directions

Journal of Retailing, 91(4), 546-568.
Number of pages: 51 Posted: 05 Aug 2018
George W. Watson, Stefan Worm, Robert W. Palmatier and Shankar Ganesan
Southern Illinois University - Southern Illinois University at Edwardsville, BI Norwegian Business School, University of Washington and University of Arizona - Department of Marketing
Downloads 141 (319,712)

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marketing channels, retailers, wholesalers, franchisors, distributors