Yukun Yang

affiliation not provided to SSRN

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Scholarly Papers (1)

1.

Information Control for Creator Brand Management in Subscription-Based Crowdfunding

Number of pages: 59
Yu-Kai Lin, Arun Rai and Yukun Yang
Georgia State University - J. Mack Robinson College of Business, Georgia State University - J. Mack Robinson College of Business and affiliation not provided to SSRN
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Abstract:

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Crowdfunding, subscription-based crowdfunding, information control, human brands