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Yukun Yang
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Scholarly Papers (1)
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1.
Information Control for Creator Brand Management in Subscription-Based Crowdfunding
Number of pages: 59
Posted: 03 Dec 2020
Yu-Kai Lin
,
Arun Rai
and Yukun Yang
Georgia State University - J. Mack Robinson College of Business, Georgia State University - J. Mack Robinson College of Business and
affiliation not provided to SSRN
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Abstract:
Crowdfunding, subscription-based crowdfunding, information control, human brands
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