Yukun Yang

affiliation not provided to SSRN

SCHOLARLY PAPERS

1

DOWNLOADS

294

TOTAL CITATIONS

5

Scholarly Papers (1)

1.

Information Control for Creator Brand Management in Subscription-Based Crowdfunding

Number of pages: 59 Posted: 03 Dec 2020
Yu-Kai Lin, Arun Rai and Yukun Yang
Georgia State University - J. Mack Robinson College of Business, Georgia State University - J. Mack Robinson College of Business and affiliation not provided to SSRN
Downloads 294 (208,432)
Citation 5

Abstract:

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Crowdfunding, subscription-based crowdfunding, information control, human brands