Rodrigo Guesalaga

Pontifical Catholic University of Chile - School of Business

Vicuna Mackenna 4860

Santiago

Chile

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Scholarly Papers (1)

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New Product Introductions for Low-Income Consumers in Emerging Markets

Indian School of Business
Number of pages: 66 Posted: 08 Oct 2019
Indian School of Business (ISB), Hyderabad, University of North Carolina at Greensboro, University of Georgia--Terry School of Business and Pontifical Catholic University of Chile - School of Business
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Abstract:

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Emerging Markets, Low-Income Consumers, Consumer Aspirations, New Products, Multi-Method Approach, Qualitative research, Natural language processing, Topic Modeling, Multilevel model