Alina Sorescu

Texas A&M University - Department of Marketing

430 Wehner

College Station, TX 77843-4218

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 23,683

SSRN RANKINGS

Top 23,683

in Total Papers Downloads

2,552

SSRN CITATIONS
Rank 19,233

SSRN RANKINGS

Top 19,233

in Total Papers Citations

15

CROSSREF CITATIONS

39

Scholarly Papers (5)

1.

Innovations in Retail Business Models

Journal of Retailing, Vol. 87S, No. 1, pp. S3-S16, 2011, Mays Business School Research Paper No. 2012-28
Number of pages: 15 Posted: 02 Feb 2012
Texas A&M University - Department of Marketing, VU University Amsterdam, Case Western Reserve University - Department of Marketing and Policy Studies, Pennsylvania State University - Department of Marketing and Texas A&M University - Department of Marketing
Downloads 1,299 (18,556)
Citation 7

Abstract:

Loading...

Business model, Retailing, Innovation, Value creation, Value appropriation

2.

Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods

Journal of Marketing, Vol. 72, pp. 114-132, March 2008, UIC College of Business Administration Research Paper No. 08-03
Number of pages: 21 Posted: 11 Sep 2008 Last Revised: 04 May 2013
Alina Sorescu and Jelena Spanjol
Texas A&M University - Department of Marketing and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 798 (37,453)
Citation 7

Abstract:

Loading...

innovation, shareholder value, firm risk, marketing strategy, marketing-finance interface

3.

Innovation and the Market Value of Firms

THE HANDBOOK OF MARKETING AND FINANCE, Elgar, Forthcoming, Mays Business School Research Paper No. 2012-27
Number of pages: 35 Posted: 02 Feb 2012
Alina Sorescu
Texas A&M University - Department of Marketing
Downloads 355 (102,992)

Abstract:

Loading...

4.

Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better than Others)

Journal of Marketing, Vol. 75, pp. 53-70, 2011 , Mays Business School Research Paper No. 2012-29
Number of pages: 20 Posted: 02 Feb 2012
Independent, Texas A&M University - Department of Marketing, University of Cambridge - Judge Business School and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 56 (441,509)

Abstract:

Loading...

market entry, competitive reaction, product mix strategy, acquisitions, strategic aspirations

5.

Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products

Marketing Science, Vol. 32, No. 6, 2013; pp. 939–959; DOI: 10.1287/mksc.2013.0806, Mays Business School Research Paper No. 2113381
Number of pages: 21 Posted: 05 Dec 2013 Last Revised: 01 Aug 2019
Zixia Cao and Alina Sorescu
West Texas A&M University - College of Business and Texas A&M University - Department of Marketing
Downloads 44 (489,236)
Citation 2

Abstract:

Loading...

cobranding, new products, stock market reaction, marketing alliances, propensity score matching