Alina Sorescu

Texas A&M University - Department of Marketing

430 Wehner

College Station, TX 77843-4218

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 25,809

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Top 25,809

in Total Papers Downloads

3,752

SSRN CITATIONS
Rank 18,475

SSRN RANKINGS

Top 18,475

in Total Papers Citations

36

CROSSREF CITATIONS

38

Scholarly Papers (8)

1.

Innovations in Retail Business Models

Journal of Retailing, Vol. 87S, No. 1, pp. S3-S16, 2011, Mays Business School Research Paper No. 2012-28
Number of pages: 15 Posted: 02 Feb 2012
Texas A&M University - Department of Marketing, VU University Amsterdam, Case Western Reserve University - Department of Marketing and Policy Studies, Pennsylvania State University - Department of Marketing and Texas A&M University - Department of Marketing
Downloads 1,385 (27,010)
Citation 8

Abstract:

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Business model, Retailing, Innovation, Value creation, Value appropriation

2.

Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods

Journal of Marketing, Vol. 72, pp. 114-132, March 2008, UIC College of Business Administration Research Paper No. 08-03
Number of pages: 21 Posted: 11 Sep 2008 Last Revised: 04 May 2013
Alina Sorescu and Jelena Spanjol
Texas A&M University - Department of Marketing and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 840 (54,998)
Citation 13

Abstract:

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innovation, shareholder value, firm risk, marketing strategy, marketing-finance interface

3.

The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective

forthcoming, Journal of Marketing. Georgia Tech Scheller College of Business Research Paper No. 18-33
Number of pages: 79 Posted: 29 Aug 2018 Last Revised: 23 Aug 2021
Indiana University Bloomington - Kelley School of Business, Georgia Institute of Technology - Scheller College of Business, Georgia Institute of Technology - Scheller College of Business and Texas A&M University - Department of Marketing
Downloads 811 (57,608)

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corporate social responsibility, sustainability, CSR reputation, brand sincerity, environmental initiatives, social initiatives.

4.

Innovation and the Market Value of Firms

THE HANDBOOK OF MARKETING AND FINANCE, Elgar, Forthcoming, Mays Business School Research Paper No. 2012-27
Number of pages: 35 Posted: 02 Feb 2012
Alina Sorescu
Texas A&M University - Department of Marketing
Downloads 387 (143,926)

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5.

The Creator Economy: An Introduction and a Call for Scholarly Research

Number of pages: 18 Posted: 20 Dec 2023
The Hebrew University of Jerusalem, WU Vienna University of Economics and Business, Emory University - Department of Marketing and Texas A&M University - Department of Marketing
Downloads 191 (293,401)

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Creator economy, marketing, digital content, user generated content, AI, content creators, digital platforms

6.

Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better than Others)

Journal of Marketing, Vol. 75, pp. 53-70, 2011 , Mays Business School Research Paper No. 2012-29
Number of pages: 20 Posted: 02 Feb 2012
Independent, Texas A&M University - Department of Marketing, University of Cambridge - Judge Business SchoolImperial College Business School and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 75 (585,153)

Abstract:

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market entry, competitive reaction, product mix strategy, acquisitions, strategic aspirations

7.

Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products

Marketing Science, Vol. 32, No. 6, 2013; pp. 939–959; DOI: 10.1287/mksc.2013.0806, Mays Business School Research Paper No. 2113381
Number of pages: 21 Posted: 05 Dec 2013 Last Revised: 01 Aug 2019
Zixia Cao and Alina Sorescu
West Texas A&M University - College of Business and Texas A&M University - Department of Marketing
Downloads 63 (641,931)
Citation 5

Abstract:

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cobranding, new products, stock market reaction, marketing alliances, propensity score matching

8.

Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling

Journal of Marketing, 2022
Posted: 17 Nov 2022
University of Colorado Denver, California State University, Long Beach - College of Business Administration, Texas A&M University - Department of Marketing and Independent

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IPO, innovation, insider sales, IPO first day returns, preannouncements, patents