Author Page for Alina Sorescu

Innovations in Retail Business Models

Journal of Retailing, Vol. 87S, No. 1, pp. S3-S16, 2011, Mays Business School Research Paper No. 2012-28

Number of pages: 15 Posted: 02 Feb 2012

Alina Sorescu, Ruud T. Frambach, Jagdip Singh, Arvind Rangaswamy and Cheryl Bridges

Texas A&M University - Department of Marketing, VU University Amsterdam, Case Western Reserve University - Department of Marketing and Policy Studies, Pennsylvania State University - Department of Marketing and Texas A&M University - Department of Marketing

Downloads 1,344 (23,027)

Citation 8

Abstract:

2.

Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods

Journal of Marketing, Vol. 72, pp. 114-132, March 2008, UIC College of Business Administration Research Paper No. 08-03

Number of pages: 21 Posted: 11 Sep 2008 Last Revised: 04 May 2013

Alina Sorescu and Jelena Spanjol

Texas A&M University - Department of Marketing and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

Downloads 821 (46,491)

Citation 7

Abstract:

3.

The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective

forthcoming, Journal of Marketing. Georgia Tech Scheller College of Business Research Paper No. 18-33

Number of pages: 79 Posted: 29 Aug 2018 Last Revised: 23 Aug 2021

Dionne Nickerson, Michael Lowe, Adithya Pattabhiramaiah and Alina Sorescu

Indiana University Bloomington - Kelley School of Business, Georgia Institute of Technology - Scheller College of Business, Georgia Institute of Technology - Scheller College of Business and Texas A&M University - Department of Marketing

Downloads 550 (78,447)

Abstract:

4.

Innovation and the Market Value of Firms

THE HANDBOOK OF MARKETING AND FINANCE, Elgar, Forthcoming, Mays Business School Research Paper No. 2012-27

Number of pages: 35 Posted: 02 Feb 2012

Alina Sorescu

Texas A&M University - Department of Marketing

Downloads 373 (124,017)

Abstract:

5.

Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better than Others)

Journal of Marketing, Vol. 75, pp. 53-70, 2011 , Mays Business School Research Paper No. 2012-29

Number of pages: 20 Posted: 02 Feb 2012

Prokriti Mukherji, Alina Sorescu, Jaideep Prabhu, Jaideep Prabhu and Rajesh K. Chandy

Independent, Texas A&M University - Department of Marketing, University of Cambridge - Judge Business SchoolImperial College Business School and University of Minnesota - Twin Cities - Carlson School of Management

Downloads 65 (516,929)

Abstract:

6.

Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products

Marketing Science, Vol. 32, No. 6, 2013; pp. 939–959; DOI: 10.1287/mksc.2013.0806, Mays Business School Research Paper No. 2113381

Number of pages: 21 Posted: 05 Dec 2013 Last Revised: 01 Aug 2019

Zixia Cao and Alina Sorescu

West Texas A&M University - College of Business and Texas A&M University - Department of Marketing

Downloads 54 (564,998)

Citation 1

Abstract:

7.

Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling

Journal of Marketing, 2022

Posted: 17 Nov 2022

Zixia (Summer) Cao, Reo Song, Alina Sorescu and Ansley Chua

University of Colorado Denver, California State University, Long Beach - College of Business Administration, Texas A&M University - Department of Marketing and Independent

Alina Sorescu

Texas A&M University - Department of Marketing

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Scholarly Papers (7)

Innovations in Retail Business Models

Abstract:

Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods

Abstract:

The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective

Abstract:

Innovation and the Market Value of Firms

Abstract:

Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better than Others)

Abstract:

Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products

Abstract:

Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling

Abstract: