Manjit S. Yadav

Texas A&M University - Department of Marketing

430 Wehner

College Station, TX 77843-4218

United States

SCHOLARLY PAPERS

3

DOWNLOADS

513

SSRN CITATIONS
Rank 39,016

SSRN RANKINGS

Top 39,016

in Total Papers Citations

9

CROSSREF CITATIONS

14

Scholarly Papers (3)

1.

Marketing in Computer-Mediated Environments: Research Synthesis and New Directions

Journal of Marketing (2014), 78 (1), 20-40, Fox School of Business Research Paper No. 14-004
Number of pages: 52 Posted: 20 Dec 2013 Last Revised: 31 Dec 2016
Manjit S. Yadav and Paul A. Pavlou
Texas A&M University - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 367 (145,855)
Citation 4

Abstract:

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computer-mediated environments, digital markets, electronic marketplace, digital marketing, Internet marketing, digital marketing strategy, Internet and telecommunication technologies, theory development

2.

Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions

Journal of Interactive Marketing (2010), 24 (2), 96-110
Number of pages: 15 Posted: 20 Dec 2013 Last Revised: 31 Dec 2016
University of Houston - C.T. Bauer College of Business, Texas A&M University - Department of Marketing, University of Texas at Austin - Red McCombs School of Business, Texas A&M University - Mays Business School, Texas A&M University - Department of Marketing, University of Washington, Bothell - E-Commerce and Marketing and Advance Auto
Downloads 146 (352,787)
Citation 1

Abstract:

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Interactive technology, Interactive retailing technology, Retailing strategy, Strategy capabilities

3.

The 'Idea Advantage': How Content Sharing Strategies Impact Engagement in Online Learning Platforms

Forthcoming at the Journal of Marketing Research
Posted: 03 May 2021
Unnati Narang, Manjit S. Yadav and Aric Rindfleisch
University of Illinois at Urbana-Champaign, Texas A&M University - Department of Marketing and University of Illinois

Abstract:

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education, user-generated content, online platforms, engagement, student retention and performance, field experiment, topic modeling, text mining