Manjit S. Yadav

Texas A&M University - Department of Marketing

430 Wehner

College Station, TX 77843-4218

United States

SCHOLARLY PAPERS

2

DOWNLOADS

413

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Scholarly Papers (2)

1.

Marketing in Computer-Mediated Environments: Research Synthesis and New Directions

Journal of Marketing (2014), 78 (1), 20-40, Fox School of Business Research Paper No. 14-004
Number of pages: 52 Posted: 20 Dec 2013 Last Revised: 31 Dec 2016
Manjit S. Yadav and Paul A. Pavlou
Texas A&M University - Department of Marketing and Temple University - Department of Management Information Systems
Downloads 307 (96,624)

Abstract:

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computer-mediated environments, digital markets, electronic marketplace, digital marketing, Internet marketing, digital marketing strategy, Internet and telecommunication technologies, theory development

2.

Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions

Journal of Interactive Marketing (2010), 24 (2), 96-110
Number of pages: 15 Posted: 20 Dec 2013 Last Revised: 31 Dec 2016
Temple University - Department of Management Information Systems, Texas A&M University - Department of Marketing, University of Texas at Austin - Red McCombs School of Business, Texas A&M University - Mays Business School, Texas A&M University - Department of Marketing, University of Washington, Bothell - E-Commerce and Marketing and Advance Auto
Downloads 106 (250,495)

Abstract:

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Interactive technology, Interactive retailing technology, Retailing strategy, Strategy capabilities