Andreas Hermann

University of St. Gallen - Department of Management/Business Administration

Varnbuelstr. 14

Saint Gallen, St. Gallen CH-9000

Switzerland

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Interplay between Brand and Brand Community: Evidence from European Car Clubs

Number of pages: 51 Posted: 22 Apr 2004
René Algesheimer, Utpal M. Dholakia and Andreas Hermann
University of Zurich, Rice University - Jesse H. Jones Graduate School of Business and University of St. Gallen - Department of Management/Business Administration
Downloads 1,512 (13,345)
Citation 3

Abstract:

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Brand, brand community, normative influence, car clubs

2.

Brand Personality and Loyalty: Theorectical Approach and Findings of a Causal Analytical Study of Internet Service Providers

The Electronic Markets Journal, 2003
Number of pages: 31 Posted: 22 Jul 2015 Last Revised: 20 Apr 2018
Johannes Gutenberg University Mainz, University of St. Gallen - Department of Management/Business Administration, University of St. Gallen and University of Zurich
Downloads 37 (488,448)

Abstract:

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Brand, Internet Service Providers