Mamta Rani

Rukmini Devi Institute of Advanced Studies

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Scholarly Papers (1)

1.

An Analytical Assessment of the Precursors of E-Loyalty for Gen Z in the Indian E-Retail Sector

Proceedings of International Conference on Advancements in Computing & Management (ICACM) 2019
Number of pages: 10 Posted: 12 Oct 2019
Tanvi Gupta, Ravneet Bhandari and Mamta Rani
Jagannath International Management School (JIMS), Amity University, Students and Rukmini Devi Institute of Advanced Studies
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Abstract:

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e-loyalty, e-satisfaction, e-trust, customer behavior, e-commerce