Junhong Chu

NUS Business School

Associate Professor

15 Kent Ridge Drive

Singapore, 119245

Singapore

http://bizfaculty.nus.edu/faculty-profiles/157-junhong

SCHOLARLY PAPERS

10

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CITATIONS
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Top 45,314

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3

Scholarly Papers (10)

1.

Quantifying Transaction Costs in Online/Offline Grocery Channel Choice

Chicago Booth School of Business Research Paper No. 09-08
Number of pages: 49 Posted: 08 Feb 2009 Last Revised: 01 Sep 2011
University of Chicago, NUS Business School and Public University of Navarre, Spain
Downloads 545 (31,726)
Citation 3

Abstract:

Channel Choice, Online Grocery Shopping, Transaction Costs, Plausibly Exogenous, Hierarchical Bayesian, Green Shopping

2.

Quantifying Cross and Direct Network Effects in Online C2C Platforms

Marketing Science, Forthcoming, Ross School of Business Paper No. 1248
Number of pages: 48 Posted: 13 Sep 2014 Last Revised: 08 Dec 2015
Junhong Chu and Puneet Manchanda
NUS Business School and University of Michigan, Stephen M. Ross School of Business
Downloads 268 (45,033)

Abstract:

Platforms, Two-sided markets, Cross-network effect, Direct network effect, E-commerce, Emerging markets, China

3.

The QT and CB Divide in Marketing

Number of pages: 46 Posted: 15 Jul 2012 Last Revised: 18 Jul 2012
Surendra Rajiv, Junhong Chu and Zhiying Jiang
National University of Singapore (NUS), NUS Business School and affiliation not provided to SSRN
Downloads 110 (183,677)

Abstract:

quantitative marketing, consumer behavior, research productivity, publication, citation, promotion and tenure, school ranking

4.

Platforms: A Multiplicity of Research Opportunities

Ross School of Business Paper No. 1271, Columbia Business School Research Paper No. 15-33, Simon Business School Working Paper No. FR 15-15
Number of pages: 21 Posted: 24 Mar 2015 Last Revised: 02 Aug 2015
The Stephen M. Ross School of Business at the University of Michigan, University of Michigan, Stephen M. Ross School of Business, Universidad Carlos III de Madrid, NUS Business School, Carnegie Mellon University - David A. Tepper School of Business, University of Rochester - Simon Business School, Columbia Business School - Marketing and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 70 (210,060)

Abstract:

Platforms, Two-sided Markets, Internet Commerce, Simultaneity

5.

Quantifying Nation Equity with Sales Data: A Structural Approach

Chu, Junhong. 2013. Quantifying nation equity with sales data: A structural approach, International Journal of Research in Marketing, 30(1), 19-35
Number of pages: 50 Posted: 17 Jun 2012 Last Revised: 05 May 2015
Junhong Chu
NUS Business School
Downloads 16 (441,451)

Abstract:

Nation Equity, Country-of-origin Effects, Market Power, Personal Computer Market, Structural Modeling, Emerging Markets, China

6.

Beyond the More the Merrier: The Variety Effect and Consumer Heterogeneity in System Markets

Sun, Li, Surendra Rajiv and Junhong Chu. 2016. International Journal of Research in Marketing, 33(2), Forthcoming
Number of pages: 40 Posted: 05 May 2015
Li Sun, Surendra Rajiv and Junhong Chu
Zayed University, Independent and NUS Business School
Downloads 10 (457,077)

Abstract:

system markets, product variety, variety effect, indirect network effect, superstars, video games

7.

'Meet Me Halfway': The Value of Bargaining

Number of pages: 45 Posted: 19 Jun 2017
Xu Zhang, Puneet Manchanda and Junhong Chu
University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business and NUS Business School
Downloads 0 (397,541)

Abstract:

Bargaining, Pricing, Digital Markets, Structural Models, Alibaba, China

8.

Entrepreneurship and the School of Hard Knocks: Evidence from China's Great Famine

Number of pages: 67 Posted: 05 Jun 2016
Junhong Chu, Ivan P. L. Png and Junjian Yi
NUS Business School, National University of Singapore (NUS) and National University of Singapore (NUS) - Department of Economics
Downloads 0 (305,487)

Abstract:

Entrepreneurship, Hardship, Nurture, Famine, China

9.

Divorce and Age of Marriage: Evidence from China's Heating Policy

Number of pages: 48 Posted: 28 Feb 2016
Junhong Chu, Haoming Liu and Ivan P. L. Png
NUS Business School, National University of Singapore (NUS) - Department of Economics and National University of Singapore (NUS)
Downloads 0 (373,490)

Abstract:

Age at marriage, Divorce, Regression discontinuity, Instrumental variables, China

10.

Quantifying Transaction Costs in Online/Off-Line Grocery Channel Choice

Marketing Science, Vol. 31, No. 1, 2012; pp. 96-114; DOI: 10.1287/mksc.1110.0678
Posted: 24 Oct 2012
University of Chicago, NUS Business School and Public University of Navarre, Spain

Abstract:

channel choice, online grocery shopping, transaction costs, plausibly exogenous, hierarchical Bayesian, green shopping