Junhong Chu

HKU Business School

Professor

K.K. Leung Building

Pokfulam

Hong Kong

Hong Kong

http://www.chujunhong.com

  • HKU Business School

    • Email
    • Tel: 852-39103087
SCHOLARLY PAPERS

24

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14

Scholarly Papers (24)

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1.

Quantifying Cross and Direct Network Effects in Online C2C Platforms

Marketing Science, Forthcoming, Ross School of Business Paper No. 1248
Number of pages: 48 Posted: 13 Sep 2014 Last Revised: 08 Dec 2015
Junhong Chu and Puneet Manchanda
HKU Business School and University of Michigan, Stephen M. Ross School of Business
Downloads 892 (46,635)
Citation 35

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Platforms, Two-sided markets, Cross-network effect, Direct network effect, E-commerce, Emerging markets, China

2.

Quantifying Transaction Costs in Online/Offline Grocery Channel Choice

Chicago Booth School of Business Research Paper No. 09-08
Number of pages: 49 Posted: 08 Feb 2009 Last Revised: 01 Sep 2011
Pradeep K. Chintagunta, Junhong Chu, Javier Cebollada and Javier Cebollada
University of Chicago, HKU Business School and Universidad Publica de NavarraUniversidad Publica de Navarra
Downloads 829 (51,473)
Citation 5

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Channel Choice, Online Grocery Shopping, Transaction Costs, Plausibly Exogenous, Hierarchical Bayesian, Green Shopping

3.

'Meet Me Halfway': The Costs and Benefits of Bargaining

Zhang, Xu, Puneet Manchanda, and Junhong Chu. "Meet Me Halfway: The Costs and Benefits of Bargaining." Marketing Science, 40.6 (2021): 1009-1216.
Number of pages: 57 Posted: 19 Jun 2017 Last Revised: 28 Dec 2021
Xu Zhang, Puneet Manchanda and Junhong Chu
London Business School, University of Michigan, Stephen M. Ross School of Business and HKU Business School
Downloads 681 (66,869)
Citation 7

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Bargaining, Pricing, Platforms, Digital Markets, Structural Models, Alibaba, China

4.

The Last Mile Matters: Impact of Dockless Bike Sharing on Subway Housing Price Premium

Management Science 2021
Number of pages: 49 Posted: 22 Jun 2018 Last Revised: 17 Mar 2021
Junhong Chu, Yige Duan, Xianling Yang and Li Wang
HKU Business School, University of British Columbia (UBC) - Vancouver School of Economics, Independent and Independent
Downloads 578 (82,061)
Citation 1

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sharing economy, dockless bike sharing, the last mile problem, urban economics

5.

The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform

Forthcoming, Journal of Management Information Systems, HKUST Business School Research Paper No. 2021-024 (also appears in Targeted and Social Network Marketing eJournal)
Number of pages: 37 Posted: 07 Apr 2021 Last Revised: 15 Jun 2021
Zike Cao, Junhong Chu, Kai-Lung Hui and Hong Xu
School of Management, Zhejiang University, HKU Business School, Hong Kong University of Science and Technology - School of Business and Management and Hong Kong University of Science & Technology (HKUST)
Downloads 489 (100,993)
Citation 1

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Referral marketing; Price promotion; Product uncertainty; Quality concern; E-commerce platform

6.

Online Healthcare Platform Evolution: The Interplay of Bargaining and Network Effects

Number of pages: 50 Posted: 18 Nov 2021 Last Revised: 04 Aug 2023
Xu Zhang, Junhong Chu and Puneet Manchanda
London Business School, HKU Business School and University of Michigan, Stephen M. Ross School of Business
Downloads 293 (179,110)

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Online Platforms, Bargaining, Network Effects, Healthcare

7.

Taxi Drivers' Response to Cancellations and No-shows: New Evidence for Reference-dependent Preferences

forthcoming in Management Science
Number of pages: 53 Posted: 18 Mar 2019 Last Revised: 16 Oct 2021
Duong Hai Long, Junhong Chu and Dai Yao
NUS Business School, HKU Business School and The Hong Kong Polytechnic University
Downloads 291 (180,343)

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Reference-dependent preferences, Income targeting, Negative shocks, Labor supply, Productivity, Taxi drivers

8.

Early-life exposure to hardship increased risk tolerance and entrepreneurship in adulthood with gender differences

Proceedings of the National Academy of Sciences
Number of pages: 49 Posted: 05 Jun 2016 Last Revised: 06 Apr 2022
Junjian Yi, Junhong Chu and Ivan P. L. Png
Peking University, HKU Business School and National University of Singapore (NUS)
Downloads 222 (235,654)
Citation 1

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Entrepreneurship; Hardship; Gender difference; Conditioning; Risk attitudes; China’s Great Famine

9.

The QT and CB Divide in Marketing

Number of pages: 46 Posted: 15 Jul 2012 Last Revised: 18 Jul 2012
Surendra Rajiv, Junhong Chu and Zhiying Jiang
National University of Singapore (NUS), HKU Business School and affiliation not provided to SSRN
Downloads 216 (241,734)

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quantitative marketing, consumer behavior, research productivity, publication, citation, promotion and tenure, school ranking

10.

A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets

Marketing Science, Forthcoming
Number of pages: 61 Posted: 15 Apr 2022
Dai Yao, Chuang Tang and Junhong Chu
The Hong Kong Polytechnic University, Peking University HSBC Business School and HKU Business School
Downloads 213 (244,972)

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peer-to-peer market, sharing economy, intertemporal decision making, dynamic model

11.

When Things Were Falling Apart: Tocqueville, Fei Xiaotong and the Agrarian Causes of the Chinese Revolution

Number of pages: 45 Posted: 05 Aug 2018 Last Revised: 28 Apr 2019
Xiaohong Xu, Ivan P. L. Png, Junhong Chu and Yeh-Ning Chen
Lingnan University - Department of Sociology and Social Policy, National University of Singapore (NUS), HKU Business School and National Taiwan University - Department of Finance
Downloads 207 (251,429)

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Revolution, State Building, Social Change, Agrarian Societies, China, Communism, Tocqueville, Fei Xiaotong

12.

Platforms: A Multiplicity of Research Opportunities

Ross School of Business Paper No. 1271, Columbia Business School Research Paper No. 15-33, Simon Business School Working Paper No. FR 15-15
Number of pages: 21 Posted: 24 Mar 2015 Last Revised: 02 Aug 2015
S. Sriram, Puneet Manchanda, Mercedes Esteban-Bravo, Junhong Chu, Liye Ma, Minjae Song, Scott Shriver and Upender Subramanian
The Stephen M. Ross School of Business at the University of Michigan, University of Michigan, Stephen M. Ross School of Business, Universidad Carlos III de Madrid, HKU Business School, Carnegie Mellon University - David A. Tepper School of Business, The Brattle Group, University of Colorado at Boulder - Department of Marketing and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 199 (261,846)
Citation 4

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Platforms, Two-sided Markets, Internet Commerce, Simultaneity

13.

The Impact of Mergers and Acquisitions on Brand Equity: A Structural Analysis

forthcoming at International Journal of Research in Marketing
Number of pages: 55 Posted: 17 Nov 2020 Last Revised: 19 Nov 2020
Yanlai Chu, Junhong Chu and Hongju Liu
Renmin Business School, Renmin University of China, HKU Business School and Peking University - Guanghua School of Management
Downloads 146 (340,095)

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Mergers and acquisitions; Brand equity; Structural modeling

14.

Geography as Branding: Descriptive Evidence from Taobao

Quantitative Marketing and Economics 2021
Number of pages: 45 Posted: 25 Jan 2021
Pradeep K. Chintagunta and Junhong Chu
University of Chicago and HKU Business School
Downloads 128 (376,478)

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Geographic associations, Place marketing, Location branding, Country-of-origin effect, Reputation mechanism, Asymmetric geographic preferences, Peer-to-peer platforms, Trust, Socioeconomic and cultural similarity

15.

Divorce and Age of Marriage: Evidence from China's Heating Policy

Chu, Junhong, Haoming Liu, and I.P.L Png, "Nonlabor Income and Age at Marriage: Evidence From China’s Heating Policy", Demography , Vol. 55 No. 6, December 2018, 2345-2370 .
Number of pages: 48 Posted: 28 Feb 2016 Last Revised: 01 Sep 2020
Junhong Chu, Haoming Liu and Ivan P. L. Png
HKU Business School, National University of Singapore (NUS) - Department of Economics and National University of Singapore (NUS)
Downloads 87 (492,287)

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Age at marriage, Divorce, Regression discontinuity, Instrumental variables, China

16.

Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents

Number of pages: 42 Posted: 13 Jan 2023
Yan Xu, Mandy Hu, Junhong Chu and Andrew T. Ching
Virginia Tech - Pamplin College of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, HKU Business School and Johns Hopkins University - Carey Business School
Downloads 86 (495,848)

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team, heterogeneous complementarity, unobserved heterogeneity, network

17.

Temperature, precipitation and sunshine across China, 1912‐51: A new daily instrumental dataset

Number of pages: 27 Posted: 25 Sep 2019 Last Revised: 01 Sep 2020
Ivan P. L. Png, Yeh-Ning Chen, Junhong Chu, Yikang Feng, Elaine Kuan-hui Lin and Wan-ling Tseng
National University of Singapore (NUS), National Taiwan University - Department of Finance, HKU Business School, Independent, National Taiwan Normal University and Academia Sinica
Downloads 48 (669,294)

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Meteorology, China, Data rescue

18.

Quantifying Nation Equity with Sales Data: A Structural Approach

Chu, Junhong. 2013. Quantifying nation equity with sales data: A structural approach, International Journal of Research in Marketing, 30(1), 19-35
Number of pages: 50 Posted: 17 Jun 2012 Last Revised: 05 May 2015
Junhong Chu
HKU Business School
Downloads 41 (713,510)
Citation 4

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Nation Equity, Country-of-origin Effects, Market Power, Personal Computer Market, Structural Modeling, Emerging Markets, China

19.

Beyond the More the Merrier: The Variety Effect and Consumer Heterogeneity in System Markets

Sun, Li, Surendra Rajiv and Junhong Chu. 2016. International Journal of Research in Marketing, 33(2), Forthcoming
Number of pages: 40 Posted: 05 May 2015
Li Sun, Surendra Rajiv and Junhong Chu
Zayed University, Independent and HKU Business School
Downloads 40 (720,379)
Citation 2

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system markets, product variety, variety effect, indirect network effect, superstars, video games

20.

Non-Labor Income and the Age of Marriage: Evidence from China's Heating Policy

IZA Discussion Paper No. 11754
Number of pages: 54 Posted: 17 Sep 2018
Junhong Chu, Haoming Liu and Ivan P. L. Png
HKU Business School, National University of Singapore (NUS) - Department of Economics and National University of Singapore (NUS)
Downloads 39 (727,072)
Citation 1

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age at marriage, regression discontinuity, non-labor income, China

21.

Air Pollution as a Determinant of Food Delivery and Related Plastic Waste

Nature Human Behaviour, 5, pp. 212-220, 2021 DOI 10.1038/s41562-020-00961-1
Posted: 21 Apr 2023
Junhong Chu, Haoming Liu and Alberto Salvo
HKU Business School, National University of Singapore (NUS) - Department of Economics and National University of Singapore (NUS) - Department of Economics

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Air pollution, particulate matter, avoidance behavior, food delivery, plastic waste

22.

The Unintended Consequences of Tariff Retaliation: Evidence from the Chinese Automobile Market

Posted: 29 May 2019 Last Revised: 10 Dec 2021
Yanlai Chu and Junhong Chu
Renmin Business School, Renmin University of China and HKU Business School

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China-U.S. Trade War; Globalization; Tariff; Automobile Industry

23.

Bike Sharing and Subway Housing Premium

Posted: 30 Jun 2018
Junhong Chu
HKU Business School

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sharing economy, bike sharing, externalities, subway housing premium, price gradient

24.

Quantifying Transaction Costs in Online/Off-Line Grocery Channel Choice

Marketing Science, Vol. 31, No. 1, 2012; pp. 96-114; DOI: 10.1287/mksc.1110.0678
Posted: 24 Oct 2012
Pradeep K. Chintagunta, Junhong Chu, Javier Cebollada and Javier Cebollada
University of Chicago, HKU Business School and Universidad Publica de NavarraUniversidad Publica de Navarra

Abstract:

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channel choice, online grocery shopping, transaction costs, plausibly exogenous, hierarchical Bayesian, green shopping