Junhong Chu

HKU Business School, The University of Hong Kong

Hong Kong

China

http://www.chujunhong.com

SCHOLARLY PAPERS

29

DOWNLOADS
Rank 13,195

SSRN RANKINGS

Top 13,195

in Total Papers Downloads

7,715

TOTAL CITATIONS
Rank 11,711

SSRN RANKINGS

Top 11,711

in Total Papers Citations

77

Scholarly Papers (29)

1.

Quantifying Cross and Direct Network Effects in Online C2C Platforms

Marketing Science, Forthcoming, Ross School of Business Paper No. 1248
Number of pages: 48 Posted: 13 Sep 2014 Last Revised: 08 Dec 2015
Junhong Chu and Puneet Manchanda
HKU Business School, The University of Hong Kong and University of Michigan, Stephen M. Ross School of Business
Downloads 967 (50,734)
Citation 46

Abstract:

Loading...

Platforms, Two-sided markets, Cross-network effect, Direct network effect, E-commerce, Emerging markets, China

2.

Quantifying Transaction Costs in Online/Offline Grocery Channel Choice

Chicago Booth School of Business Research Paper No. 09-08
Number of pages: 49 Posted: 08 Feb 2009 Last Revised: 01 Sep 2011
University of Chicago, HKU Business School, The University of Hong Kong and Universidad Publica de NavarraUniversidad Publica de Navarra
Downloads 934 (53,220)
Citation 5

Abstract:

Loading...

Channel Choice, Online Grocery Shopping, Transaction Costs, Plausibly Exogenous, Hierarchical Bayesian, Green Shopping

3.

'Meet Me Halfway': The Costs and Benefits of Bargaining

Zhang, Xu, Puneet Manchanda, and Junhong Chu. "Meet Me Halfway: The Costs and Benefits of Bargaining." Marketing Science, 40.6 (2021): 1009-1216.
Number of pages: 57 Posted: 19 Jun 2017 Last Revised: 28 Dec 2021
Xu Zhang, Puneet Manchanda and Junhong Chu
London Business School, University of Michigan, Stephen M. Ross School of Business and HKU Business School, The University of Hong Kong
Downloads 786 (67,305)
Citation 7

Abstract:

Loading...

Bargaining, Pricing, Platforms, Digital Markets, Structural Models, Alibaba, China

4.

The Last Mile Matters: Impact of Dockless Bike Sharing on Subway Housing Price Premium

Management Science 2021
Number of pages: 49 Posted: 22 Jun 2018 Last Revised: 17 Mar 2021
Junhong Chu, Yige Duan, Xianling Yang and Li Wang
HKU Business School, The University of Hong Kong, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management, Independent and Independent
Downloads 739 (73,031)
Citation 1

Abstract:

Loading...

sharing economy, dockless bike sharing, the last mile problem, urban economics

5.

The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform

Forthcoming, Journal of Management Information Systems, HKUST Business School Research Paper No. 2021-024 (also appears in Targeted and Social Network Marketing eJournal)
Number of pages: 37 Posted: 07 Apr 2021 Last Revised: 15 Jun 2021
Zike Cao, Junhong Chu, Kai-Lung Hui and Hong Xu
School of Management, Zhejiang University, HKU Business School, The University of Hong Kong, Hong Kong University of Science and Technology - School of Business and Management and Hong Kong University of Science & Technology (HKUST)
Downloads 649 (86,164)
Citation 1

Abstract:

Loading...

Referral marketing; Price promotion; Product uncertainty; Quality concern; E-commerce platform

6.

Online Healthcare Platform Evolution: The Interplay of Bargaining and Network Effects

Number of pages: 59 Posted: 18 Nov 2021 Last Revised: 18 Jun 2024
Xu Zhang, Junhong Chu and Puneet Manchanda
London Business School, HKU Business School, The University of Hong Kong and University of Michigan, Stephen M. Ross School of Business
Downloads 468 (129,375)
Citation 1

Abstract:

Loading...

Online Platforms, Bargaining, Network Effects, Healthcare

7.

Taxi Drivers' Response to Cancellations and No-shows: New Evidence for Reference-dependent Preferences

Duong, Hai Long, Junhong Chu, and Dai Yao. "Taxi drivers’ response to cancellations and no-shows: New evidence for reference-dependent preferences." Management Science 69.1 (2023): 179-199.
Number of pages: 53 Posted: 18 Mar 2019 Last Revised: 19 Jan 2024
Duong Hai Long, Junhong Chu and Dai Yao
NUS Business School, HKU Business School, The University of Hong Kong and The Hong Kong Polytechnic University
Downloads 387 (162,304)

Abstract:

Loading...

Reference-dependent preferences, Income targeting, Negative shocks, Labor supply, Productivity, Taxi drivers

8.

A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets

Marketing Science, Forthcoming
Number of pages: 61 Posted: 15 Apr 2022
Dai Yao, Chuang Tang and Junhong Chu
The Hong Kong Polytechnic University, Peking University HSBC Business School and HKU Business School, The University of Hong Kong
Downloads 292 (218,881)
Citation 1

Abstract:

Loading...

peer-to-peer market, sharing economy, intertemporal decision making, dynamic model

9.

When Things Were Falling Apart: Tocqueville, Fei Xiaotong and the Agrarian Causes of the Chinese Revolution

Number of pages: 45 Posted: 05 Aug 2018 Last Revised: 28 Apr 2019
Lingnan University - Department of Sociology and Social Policy, National University of Singapore (NUS), HKU Business School, The University of Hong Kong and National Taiwan University - Department of Finance
Downloads 290 (220,460)

Abstract:

Loading...

Revolution, State Building, Social Change, Agrarian Societies, China, Communism, Tocqueville, Fei Xiaotong

10.

The QT and CB Divide in Marketing

Number of pages: 46 Posted: 15 Jul 2012 Last Revised: 18 Jul 2012
Surendra Rajiv, Junhong Chu and Zhiying Jiang
National University of Singapore (NUS), HKU Business School, The University of Hong Kong and affiliation not provided to SSRN
Downloads 249 (257,474)

Abstract:

Loading...

quantitative marketing, consumer behavior, research productivity, publication, citation, promotion and tenure, school ranking

11.

Early-life exposure to hardship increased risk tolerance and entrepreneurship in adulthood with gender differences

Proceedings of the National Academy of Sciences
Number of pages: 49 Posted: 05 Jun 2016 Last Revised: 06 Apr 2022
Junjian Yi, Junhong Chu and Ivan P. L. Png
Peking University, HKU Business School, The University of Hong Kong and National University of Singapore (NUS)
Downloads 242 (264,824)
Citation 3

Abstract:

Loading...

Entrepreneurship; Hardship; Gender difference; Conditioning; Risk attitudes; China’s Great Famine

12.

Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents

Number of pages: 58 Posted: 13 Jan 2023 Last Revised: 06 Feb 2025
Yan Xu, Mandy Hu, Junhong Chu and Andrew T. Ching
Virginia Tech - Pamplin College of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, HKU Business School, The University of Hong Kong and Johns Hopkins University - Carey Business School
Downloads 241 (265,886)

Abstract:

Loading...

teamwork, heterogeneous complementarity, unobserved heterogeneity, networks, salesforce

13.

The Impact of Mergers and Acquisitions on Brand Equity: A Structural Analysis

forthcoming at International Journal of Research in Marketing
Number of pages: 55 Posted: 17 Nov 2020 Last Revised: 19 Nov 2020
Yanlai Chu, Junhong Chu and Hongju Liu
Renmin Business School, Renmin University of China, HKU Business School, The University of Hong Kong and Peking University - Guanghua School of Management
Downloads 239 (268,010)

Abstract:

Loading...

Mergers and acquisitions; Brand equity; Structural modeling

14.

Platforms: A Multiplicity of Research Opportunities

Ross School of Business Paper No. 1271, Columbia Business School Research Paper No. 15-33, Simon Business School Working Paper No. FR 15-15
Number of pages: 21 Posted: 24 Mar 2015 Last Revised: 02 Aug 2015
The Stephen M. Ross School of Business at the University of Michigan, University of Michigan, Stephen M. Ross School of Business, Universidad Carlos III de Madrid, HKU Business School, The University of Hong Kong, Carnegie Mellon University - David A. Tepper School of Business, The Brattle Group, University of Colorado at Boulder - Department of Marketing and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 218 (292,835)
Citation 4

Abstract:

Loading...

Platforms, Two-sided Markets, Internet Commerce, Simultaneity

15.

Geography as Branding: Descriptive Evidence from Taobao

Quantitative Marketing and Economics 2021
Number of pages: 45 Posted: 25 Jan 2021
Pradeep K. Chintagunta and Junhong Chu
University of Chicago and HKU Business School, The University of Hong Kong
Downloads 174 (360,335)

Abstract:

Loading...

Geographic associations, Place marketing, Location branding, Country-of-origin effect, Reputation mechanism, Asymmetric geographic preferences, Peer-to-peer platforms, Trust, Socioeconomic and cultural similarity

16.

Can Firms Do Well by Doing Environmental Good? Cost-Benefit Analyses of Amazon's Climate Pledge Friendly Program

HKU Jockey Club Enterprise Sustainability Global Research Institute Paper No. 2025/016
Number of pages: 46 Posted: 10 Feb 2025 Last Revised: 07 Mar 2025
Junhong Chu, Xukun Long and Shanfeng Zhang
HKU Business School, The University of Hong Kong, The University of Hong Kong and The University of Hong Kong
Downloads 154 (402,504)

Abstract:

Loading...

Cost-benefit Analysis, Sustainability, Climate Pledge Friendly, Attitude-behavior Gap, Synthetic Difference-in-Differences, E-commerce Platform

17.

Divorce and Age of Marriage: Evidence from China's Heating Policy

Chu, Junhong, Haoming Liu, and I.P.L Png, "Nonlabor Income and Age at Marriage: Evidence From China’s Heating Policy", Demography , Vol. 55 No. 6, December 2018, 2345-2370 .
Number of pages: 48 Posted: 28 Feb 2016 Last Revised: 01 Sep 2020
Junhong Chu, Haoming Liu and Ivan P. L. Png
HKU Business School, The University of Hong Kong, National University of Singapore (NUS) - Department of Economics and National University of Singapore (NUS)
Downloads 105 (538,936)

Abstract:

Loading...

Age at marriage, Divorce, Regression discontinuity, Instrumental variables, China

18.

Status Goods Consumption and Gamification in Digital Markets

Number of pages: 47 Posted: 12 Apr 2024
Lin Qiu, Kun Qian, Dan Ding and Junhong Chu
Southern University of Science and Technology, University of Massachusetts Amherst - Department of Marketing, Southwestern University of Finance and Economics and HKU Business School, The University of Hong Kong
Downloads 103 (546,495)

Abstract:

Loading...

Status goods, Gamification, Information disclosure, Digital platforms

19.

The Hidden Cost of Lost Options: Steering Digital Payment Choices via Non-Price Instruments

Number of pages: 49 Posted: 30 May 2024
National University of Singapore (NUS) - Department of Information Systems and Analytics, South China University of Technology, Renmin Business School, Renmin University of China, National University of Singapore (NUS) and HKU Business School, The University of Hong Kong
Downloads 94 (580,900)

Abstract:

Loading...

Mobile Payments, Digital Payment Choice, Non-Price Instruments, Nudge

20.

Soothing the Unsatisfied or Pleasing the Satisfied? The Effects of Managerial Responses to Positive versus Negative Reviews on Customer Ratings and Financial Performance

Number of pages: 52 Posted: 12 Feb 2024
Jiajun Wu, Jun Ye and Junhong Chu
Sanming University, Xiamen University and HKU Business School, The University of Hong Kong
Downloads 84 (622,250)

Abstract:

Loading...

Online customer review, Managerial response, Electronic word of mouth, Service recovery, Text analysis

21.

Dynamic Pricing in the Resale House Market: The Effect of Buyer Viewing Visits and House Relisting

Number of pages: 53 Posted: 16 Apr 2024 Last Revised: 05 May 2024
Zhe Lin, Junhong Chu and Xianling Yang
Xi'an Jiaotong-Liverpool University, HKU Business School, The University of Hong Kong and affiliation not provided to SSRN
Downloads 71 (683,239)

Abstract:

Loading...

dynamic structural models; dynamic pricing; demand uncertainty; buyer visits; resale house market; platform

22.

Temperature, precipitation and sunshine across China, 1912‐51: A new daily instrumental dataset

Number of pages: 27 Posted: 25 Sep 2019 Last Revised: 01 Sep 2020
National University of Singapore (NUS), National Taiwan University - Department of Finance, HKU Business School, The University of Hong Kong, Nanyang Technological University (NTU) - National Institute of Education, National Taiwan Normal University and Academia Sinica
Downloads 62 (732,647)

Abstract:

Loading...

Meteorology, China, Data rescue

23.

Quantifying Nation Equity with Sales Data: A Structural Approach

Chu, Junhong. 2013. Quantifying nation equity with sales data: A structural approach, International Journal of Research in Marketing, 30(1), 19-35
Number of pages: 50 Posted: 17 Jun 2012 Last Revised: 05 May 2015
Junhong Chu
HKU Business School, The University of Hong Kong
Downloads 58 (756,853)
Citation 5

Abstract:

Loading...

Nation Equity, Country-of-origin Effects, Market Power, Personal Computer Market, Structural Modeling, Emerging Markets, China

24.

Beyond the More the Merrier: The Variety Effect and Consumer Heterogeneity in System Markets

Sun, Li, Surendra Rajiv and Junhong Chu. 2016. International Journal of Research in Marketing, 33(2), Forthcoming
Number of pages: 40 Posted: 05 May 2015
Li Sun, Surendra Rajiv and Junhong Chu
Zayed University, Independent and HKU Business School, The University of Hong Kong
Downloads 55 (776,213)
Citation 2

Abstract:

Loading...

system markets, product variety, variety effect, indirect network effect, superstars, video games

25.

Non-Labor Income and the Age of Marriage: Evidence from China's Heating Policy

IZA Discussion Paper No. 11754
Number of pages: 54 Posted: 17 Sep 2018 Last Revised: 18 Nov 2021
Junhong Chu, Haoming Liu and Ivan P. L. Png
HKU Business School, The University of Hong Kong, National University of Singapore (NUS) - Department of Economics and National University of Singapore (NUS)
Downloads 54 (782,910)
Citation 1

Abstract:

Loading...

non-labor income, regression discontinuity, age at marriage, China

26.

Air Pollution as a Determinant of Food Delivery and Related Plastic Waste

Nature Human Behaviour, 5, pp. 212-220, 2021 DOI 10.1038/s41562-020-00961-1
Posted: 21 Apr 2023
Junhong Chu, Haoming Liu and Alberto Salvo
HKU Business School, The University of Hong Kong, National University of Singapore (NUS) - Department of Economics and National University of Singapore (NUS) - Department of Economics

Abstract:

Loading...

Air pollution, particulate matter, avoidance behavior, food delivery, plastic waste

27.

The Unintended Consequences of Tariff Retaliation: Evidence from the Chinese Automobile Market

Posted: 29 May 2019 Last Revised: 10 Dec 2021
Yanlai Chu and Junhong Chu
Renmin Business School, Renmin University of China and HKU Business School, The University of Hong Kong

Abstract:

Loading...

China-U.S. Trade War; Globalization; Tariff; Automobile Industry

28.

Bike Sharing and Subway Housing Premium

Posted: 30 Jun 2018
Junhong Chu
HKU Business School, The University of Hong Kong

Abstract:

Loading...

sharing economy, bike sharing, externalities, subway housing premium, price gradient

29.

Quantifying Transaction Costs in Online/Off-Line Grocery Channel Choice

Marketing Science, Vol. 31, No. 1, 2012; pp. 96-114; DOI: 10.1287/mksc.1110.0678
Posted: 24 Oct 2012
University of Chicago, HKU Business School, The University of Hong Kong and Universidad Publica de NavarraUniversidad Publica de Navarra

Abstract:

Loading...

channel choice, online grocery shopping, transaction costs, plausibly exogenous, hierarchical Bayesian, green shopping