Erick M. Mas

Vanderbilt University - Owen Graduate School of Management

401 21st Avenue South

Nashville, TN 37203

United States

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Scholarly Papers (1)

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Presentation Matters: The Effect of Wrapping Neatness on Gift Attitudes

Journal of Consumer Psychology, 2019
Number of pages: 44 Posted: 14 Oct 2019 Last Revised: 26 Aug 2021
Jessica Rixom, Erick M. Mas and Brett A. Rixom
University of Nevada, Reno, Vanderbilt University - Owen Graduate School of Management and University of Nevada, Reno - College of Business
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Abstract:

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gifts, gift-giving, gift-wrap neatness, wrapping paper, expectation disconfirmation