Verena Schoenmueller

ESADE Business School

Barcelona

Spain

  • ESADE Business School

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

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1.

Polarized America: From Political Partisanship to Preference Partisanship

Marketing Science Frontiers Forthcoming
Number of pages: 34 Posted: 27 Oct 2019 Last Revised: 26 Apr 2023
Verena Schoenmueller, Oded Netzer and Florian Stahl
ESADE Business School, Columbia University - Columbia Business School, Marketing and Mannheim Business School
Downloads 592 (74,011)
Citation 2

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Political Marketing, Social Media, Data Mining, Political Polarization, Branding

2.

The Rise and Fall of Influencers: Evidence from Social Trading

Number of pages: 45 Posted: 18 Feb 2021
Verena Schoenmueller, Barak Libai and Shimon Kogan
ESADE Business School, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and Reichman University - Arison School of Business
Downloads 381 (126,028)
Citation 1

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churn; customer relationships; diffusion of innovations; followers; influencers

3.

The Oracles of Online Reviews

Number of pages: 47 Posted: 10 Jan 2023
Yael Karlinsky-Shichor and Verena Schoenmueller
Northeastern University - D’Amore-McKim School of Business and ESADE Business School
Downloads 32 (719,708)

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