Verena Schoenmueller

ESADE Business School

Barcelona

Spain

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 37,866

SSRN RANKINGS

Top 37,866

in Total Papers Downloads

2,518

SSRN CITATIONS

3

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

The Declining Churn Fallacy over the Product Lifecycle

Number of pages: 55 Posted: 12 Mar 2024
Daniel McCarthy, Barak Libai and Verena Schoenmueller
Emory University - Department of Marketing, Reichman University - Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and ESADE Business School
Downloads 1,032 (41,651)

Abstract:

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churn, cohort analysis, subscription, product lifecycle, product-market fit

2.

Polarized America: From Political Partisanship to Preference Partisanship

Marketing Science Frontiers Forthcoming
Number of pages: 34 Posted: 27 Oct 2019 Last Revised: 26 Apr 2023
Verena Schoenmueller, Oded Netzer and Florian Stahl
ESADE Business School, Columbia University - Columbia Business School, Marketing and Mannheim Business School
Downloads 805 (58,622)
Citation 4

Abstract:

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Political Marketing, Social Media, Data Mining, Political Polarization, Branding

3.

The Rise and Fall of Influencers: Evidence from Social Trading

Number of pages: 45 Posted: 18 Feb 2021
Verena Schoenmueller, Barak Libai and Shimon Kogan
ESADE Business School, Reichman University - Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and Reichman University - Arison School of Business
Downloads 512 (104,364)
Citation 1

Abstract:

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churn; customer relationships; diffusion of innovations; followers; influencers

4.

The Dynamic Potential of Online Reviews: Review Updates and Platform Solicitations

Number of pages: 52 Posted: 29 Nov 2023
Martina Pocchiari, Verena Schoenmueller and Yaniv Dover
NUS Business School, National University of Singapore, ESADE Business School and Hebrew University of Jerusalem - Jerusalem School of Business Administration
Downloads 90 (527,992)

Abstract:

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Online reviews, review updating, online review dynamics, consumer opinions, review management, eWOM

5.

The Oracles of Online Reviews

Number of pages: 46 Posted: 10 Jan 2023 Last Revised: 15 Apr 2024
Yael Karlinsky-Shichor and Verena Schoenmueller
Northeastern University - D’Amore-McKim School of Business and ESADE Business School
Downloads 79 (571,454)

Abstract:

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online reviews, predictive consumers, product success, digital book sales