Verena Schoenmueller

Università Bocconi

Via Roentgen, 1 (4th floor)

Milan, 20136

Italy

SCHOLARLY PAPERS

2

DOWNLOADS

452

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Polarized America: From Political Partisanship to Preference Partisanship

Columbia Business School Research Paper Forthcoming
Number of pages: 31 Posted: 27 Oct 2019 Last Revised: 10 Sep 2021
Verena Schoenmueller, Oded Netzer and Florian Stahl
Università Bocconi, Columbia Business School - Marketing and Mannheim Business School
Downloads 241 (165,218)
Citation 1

Abstract:

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Political Marketing, Social Media, Data Mining, Political Polarization, Branding

2.

The Rise and Fall of Influencers: Evidence from Social Trading

Number of pages: 45 Posted: 18 Feb 2021
Verena Schoenmueller, Barak Libai and Shimon Kogan
Università Bocconi, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and IDC Herzliya - Arison School of Business
Downloads 211 (187,443)

Abstract:

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churn; customer relationships; diffusion of innovations; followers; influencers