Verena Schoenmueller

Università Bocconi

Via Roentgen, 1 (4th floor)

Milan, 20136

Italy

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Scholarly Papers (1)

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Polarized America: From Political Partisanship to Preference Partisanship

Columbia Business School Research Paper Forthcoming
Number of pages: 30 Posted: 27 Oct 2019
Verena Schoenmueller, Oded Netzer and Florian Stahl
Università Bocconi, Columbia Business School - Marketing and Mannheim Business School
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Abstract:

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Political Marketing, Social Media, Data Mining, Political Polarization, Branding