Byungtae Lee

affiliation not provided to SSRN

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Scholarly Papers (1)

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Heterogeneous Effects of Ebook Distribution on Print Sales: The Role of Distribution Strategies and Book Characteristics

Number of pages: 24 Posted: 08 Apr 2020 Last Revised: 13 Jun 2021
Kyunghee Lee, Kunsoo Han and Byungtae Lee
Wayne State University - Mike Ilitch School of Business, McGill University and affiliation not provided to SSRN
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Abstract:

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ebook, channel competition, cannibalization, digital distribution strategy, multichannel strategy, synthetic control