Jodie Whelan

York University

4700 Keele Street

Toronto, Ontario M3J 1P3

Canada

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Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context

Number of pages: 51 Posted: 14 Oct 2019

Jodie Whelan, Miranda Goode, June Cotte and Matthew Thomson

York University, Ivey Business School, Western University, University of Western Ontario and University of Western Ontario - Marketing Area Group

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