Tong Geng

JD.com American Technologies Corporation

United States

  • JD.com American Technologies Corporation

SCHOLARLY PAPERS

2

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851

SSRN CITATIONS

0

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0

Scholarly Papers (2)

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1.

Consumption Vouchers during COVID-19: Evidence from E-Commerce

Stanford University Graduate School of Business Research Paper No. 3892, 2020
Number of pages: 57 Posted: 27 Aug 2020 Last Revised: 28 Aug 2021
Di Wu, Harikesh Nair and Tong Geng
JD.com American Technologies Corporation, Stanford University - Graduate School of Business and JD.com American Technologies Corporation
Downloads 430 (94,094)

Abstract:

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COVID-19, Household consumption, Causal Inference, e-commerce, Vouchers, Bootstrap

2.

Automated Bidding and Budget Optimization for Performance Advertising Campaigns

Number of pages: 42 Posted: 31 Aug 2021 Last Revised: 01 Sep 2021
Tong Geng, Fangzhou Sun, Di Wu, Wei Zhou, Harikesh Nair and Zhangang Lin
JD.com American Technologies Corporation, JD.com American Technologies Corporation, JD.com American Technologies Corporation, LinkedIn, Stanford University - Graduate School of Business and affiliation not provided to SSRN
Downloads 421 (95,900)

Abstract:

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Online advertising, performance advertising, automated bidding, real-time bidding, budget allocation, multi touch attribution, e-commerce, randomized controlled trials