Jaehwan Kim

Korea University Business School (KUBS)

Associate Professor of Marketing

Anam-Dong, Seongbuk-Gu

Seoul 136-701, 136701

Korea

SCHOLARLY PAPERS

11

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CITATIONS
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35

Scholarly Papers (11)

1.

Choice Models in Marketing: Economic Assumptions, Challenges and Trends

Foundations and Trends in Marketing, Vol. 2, No. 2, 2007, Fisher College of Business Working Paper Series
Number of pages: 88 Posted: 05 Feb 2008 Last Revised: 12 May 2014
Indiana University - Kelley School of Business - Department of Marketing, Korea University Business School (KUBS), Goethe University Frankfurt - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,194 (16,333)
Citation 12

Abstract:

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Direct utility models, discrete and continuous choice, Bayesian analysis

2.

Volumetric Conjoint Analysis

Number of pages: 29 Posted: 02 Jun 2004
Jaehwan Kim, Greg M. Allenby and Peter E. Rossi
Korea University Business School (KUBS), Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 697 (35,400)
Citation 1

Abstract:

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Conjoint, volume data, discrete-continuous, demand models

3.

Economic Models of Choice

Number of pages: 36 Posted: 31 Aug 2015
Greg M. Allenby, Jaehwan Kim and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics, Korea University Business School (KUBS) and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 302 (98,763)

Abstract:

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Direct Utility Models, Budget Constraint, Error Specification

4.

Product Attributes and Models of Multiple Discreteness

Number of pages: 47 Posted: 12 Oct 2005
Jaehwan Kim, Greg M. Allenby and Peter E. Rossi
Korea University Business School (KUBS), Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 280 (107,105)
Citation 13

Abstract:

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multiple discreteness, demand models, characteristics models

5.

Multiple Constraint Choice Models with Corner and Interior Solutions

Number of pages: 34 Posted: 16 May 2009 Last Revised: 10 Aug 2010
Takuya Satomura, Jaehwan Kim and Greg M. Allenby
Keio University - Faculty of Business and Commerce, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 238 (126,773)
Citation 18

Abstract:

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multiple constraints, choice model, corner and interior solutions, quantity restriction

6.

A Category-Level Model of Asymmetric Complements

Fisher College of Business Working Paper
Number of pages: 45 Posted: 28 Apr 2010
Sanghak Lee, Jaehwan Kim and Greg M. Allenby
Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 189 (157,835)
Citation 1

Abstract:

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Choice model, utility theory, Bayesian estimation

7.

A Bayesian Dymimic Model for Forecasting Movie Viewers

KAIST Business School Working Paper Series No. 2011-003
Number of pages: 40 Posted: 14 Dec 2011
Duk Bin Jun, Dong Soo Kim and Jaehwan Kim
KAIST College of Business, Ohio State University (OSU) - Fisher College of Business and Korea University Business School (KUBS)
Downloads 140 (204,085)

Abstract:

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DYMIMIC models, forecasting movie sales, latency, spontaneous demand, socially driven demand

8.

A Model for Mixed Decision Variables: Modeling Subscription versus Ownership of Consumer Goods

Number of pages: 38 Posted: 12 Jan 2016
Arizona State University, Ohio State University (OSU) - Fisher College of Business, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 129 (217,826)

Abstract:

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Direct Utility, Mixed Discrete-Continuous Demand, Pricing

9.

A Direct Utility Model for Economies of Scope and Access

Number of pages: 56 Posted: 25 Aug 2015 Last Revised: 03 May 2017
Ohio State University (OSU) - Fisher College of Business, Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 126 (221,767)
Citation 1

Abstract:

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Budget Constraint, Time Costs, Integer Demand

10.

Conjunctive Screening in Models of Multiple Discreteness

Number of pages: 23 Posted: 29 Apr 2016
Korea University Business School (KUBS), Ohio State University (OSU) - Fisher College of Business, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 100 (261,690)
Citation 2

Abstract:

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Product attributes, Direct utility, Constraints, Screening rules, Multiple Discreteness, Choice modeling, Conjoint Analysis

11.

A Direct Utility Model for Asymmetric Complements

Marketing Science, Vol. 32, No. 3, 2013; pp. 454-470; DOI: 10.1287/mksc.2013.0782
Posted: 13 Nov 2013
Sanghak Lee, Jaehwan Kim and Greg M. Allenby
Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics

Abstract:

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utility theory, choice modeling, Bayesian estimation, indivisible demand