Jaehwan Kim

Korea University Business School (KUBS)

Associate Professor of Marketing

Anam-Dong, Seongbuk-Gu

Seoul 136-701, 136701

Korea

  • Korea University Business School (KUBS)

    • Email
    • Tel: 822.3290.2603
    • Fax: 822.922.7220
SCHOLARLY PAPERS

14

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19

CROSSREF CITATIONS

18

Scholarly Papers (14)

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1.

Choice Models in Marketing: Economic Assumptions, Challenges and Trends

Foundations and Trends in Marketing, Vol. 2, No. 2, 2007, Fisher College of Business Working Paper Series
Number of pages: 88 Posted: 05 Feb 2008 Last Revised: 12 May 2014
Sandeep R. Chandukala, Jaehwan Kim, Thomas Otter, Peter E. Rossi and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, Korea University Business School (KUBS), Goethe University Frankfurt - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,268 (28,326)

Abstract:

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Direct utility models, discrete and continuous choice, Bayesian analysis

2.

Volumetric Conjoint Analysis

Number of pages: 29 Posted: 02 Jun 2004
Jaehwan Kim, Greg M. Allenby and Peter E. Rossi
Korea University Business School (KUBS), Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 878 (47,636)
Citation 4

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Conjoint, volume data, discrete-continuous, demand models

3.

Economic Models of Choice

Number of pages: 36 Posted: 31 Aug 2015
Greg M. Allenby, Jaehwan Kim and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics, Korea University Business School (KUBS) and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 404 (126,974)

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Direct Utility Models, Budget Constraint, Error Specification

4.

Product Attributes and Models of Multiple Discreteness

Number of pages: 47 Posted: 12 Oct 2005
Jaehwan Kim, Greg M. Allenby and Peter E. Rossi
Korea University Business School (KUBS), Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 325 (160,868)
Citation 8

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multiple discreteness, demand models, characteristics models

5.

Multiple Constraint Choice Models with Corner and Interior Solutions

Number of pages: 34 Posted: 16 May 2009 Last Revised: 10 Aug 2010
Takuya Satomura, Jaehwan Kim and Greg M. Allenby
Keio University - Faculty of Business and Commerce, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 317 (165,116)
Citation 13

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multiple constraints, choice model, corner and interior solutions, quantity restriction

6.

A Model for Mixed Decision Variables: Modeling Subscription versus Ownership of Consumer Goods

Number of pages: 38 Posted: 12 Jan 2016
Sanghak Lee, Hyowon Kim, Jaehwan Kim and Greg M. Allenby
Arizona State University, Ohio State University (OSU) - Fisher College of Business, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 248 (212,102)

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Direct Utility, Mixed Discrete-Continuous Demand, Pricing

7.

A Category-Level Model of Asymmetric Complements

Fisher College of Business Working Paper
Number of pages: 45 Posted: 28 Apr 2010
Sanghak Lee, Jaehwan Kim and Greg M. Allenby
Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 229 (229,340)
Citation 1

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Choice model, utility theory, Bayesian estimation

8.

A Bayesian Dymimic Model for Forecasting Movie Viewers

KAIST College of Business Working Paper Series No. 2011-003
Number of pages: 40 Posted: 14 Dec 2011
Duk Bin Jun, Dong Soo Kim and Jaehwan Kim
College of Business, Korea Advanced Institute of Science and Technology (KAIST), Ohio State University (OSU) - Fisher College of Business and Korea University Business School (KUBS)
Downloads 208 (251,883)
Citation 1

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DYMIMIC models, forecasting movie sales, latency, spontaneous demand, socially driven demand

9.

Conjunctive Screening in Models of Multiple Discreteness

Number of pages: 40 Posted: 29 Apr 2016 Last Revised: 01 Mar 2021
Youngju Kim, Nino Hardt, Jaehwan Kim and Greg M. Allenby
Korea University Business School (KUBS), Ohio State University (OSU) - Fisher College of Business, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 178 (288,290)
Citation 3

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Product attributes, Direct utility, Constraints, Screening rules, Multiple Discreteness, Choice modeling, Conjoint Analysis

10.

Capturing Flexible Price Elasticities in Direct Utility Models

Number of pages: 27 Posted: 20 Mar 2020
Chul Kim, Adam N. Smith, Jaehwan Kim and Greg M. Allenby
City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business, University College London - UCL School of Management, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 135 (362,231)

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Outside good, satiation, multiple discreteness, price elasticity, category pricing

11.

Perceived Marginal Cost in Demand

Number of pages: 38 Posted: 13 Apr 2022
Taegyu Hur, Jaehwan Kim and Greg M. Allenby
Iowa State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 44 (701,667)

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Time cost, Direct utility, Constrained optimization

12.

Outside Good Utility and Substitution Patterns in Direct Utility Models

Number of pages: 22 Posted: 17 Dec 2022
Chul Kim, Adam N. Smith, Jaehwan Kim and Greg M. Allenby
City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business, University College London - UCL School of Management, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 27 (828,643)

Abstract:

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Satiation, Multiple discreteness, Price elasticity

13.

A Direct Utility Model for Access Costs and Economies of Scope

Kim, Dong Soo, Sanghak Lee, Taegyu Hur, Jaehwan Kim, and Greg M. Allenby (2023) “A Direct Utility Model for Access Costs and Economies of Scope,” Management Science, forthcoming.
Posted: 25 Aug 2015 Last Revised: 03 Jan 2023
Dong Soo Kim, Sanghak Lee, Taegyu Hur, Jaehwan Kim and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, Arizona State University, Iowa State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 0 (1,058,163)
Citation 2

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Budget Constraint, Time Costs, Cross-selling

14.

A Direct Utility Model for Asymmetric Complements

Marketing Science, Vol. 32, No. 3, 2013; pp. 454-470; DOI: 10.1287/mksc.2013.0782
Posted: 13 Nov 2013
Sanghak Lee, Jaehwan Kim and Greg M. Allenby
Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics

Abstract:

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utility theory, choice modeling, Bayesian estimation, indivisible demand