Geraldine R. Henderson

University of Texas at Austin - Red McCombs School of Business

Austin, TX 78712

United States

SCHOLARLY PAPERS

7

DOWNLOADS

607

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (7)

1.

Green Ox

Darden Case No. UVA-M-0722
Number of pages: 9 Posted: 21 Oct 2008 Last Revised: 13 Jul 2018
Marian Chapman Moore, Geraldine R. Henderson and Geraldine Henderson
University of Virginia - Darden School of Business, University of Texas at Austin - Red McCombs School of Business and affiliation not provided to SSRN
Downloads 282 (108,759)
  • Add to Cart

Abstract:

Loading...

exam case, marketing strategy, segmentation scheme, target segment, segmentation, positioning statement

2.

Emerge Magazine: The Business of Ethnic Publishing

Darden Case No. UVA-M-0682
Number of pages: 18 Posted: 21 Oct 2008
Geraldine R. Henderson and Cheri Cannon
University of Texas at Austin - Red McCombs School of Business and affiliation not provided to SSRN
Downloads 121 (233,829)
  • Add to Cart

Abstract:

Loading...

diversity, management of, entrepreneurship, market position, segmentation, positioning

3.

Snibbie: Spit Happens (a)

Darden Case No. UVA-M-0700
Number of pages: 10 Posted: 21 Oct 2008
Gerry Yemen, Marian Chapman Moore and Geraldine R. Henderson
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Texas at Austin - Red McCombs School of Business
Downloads 94 (278,674)
  • Add to Cart

Abstract:

Loading...

entrepreneurs, bankruptcy, brand management, new product introduction, private-label, distribution strategy, marketing research, marketing strategy, retail marketing

4.
Downloads 85 (296,926)

Snibbieâ®: Spit Happens (B)

UVA-M-0701
Number of pages: 9 Posted: 21 Oct 2008
Gerry Yemen, Marian Chapman Moore and Geraldine R. Henderson
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Texas at Austin - Red McCombs School of Business
Downloads 72 (330,950)

Abstract:

Loading...

entrepreneurs, bankruptcy, brand management, new product introduction, private-label, distribution strategy, marketing research, marketing strategy, retail marketing

Snibbieâ®: Spit Happens (B)

Darden Case No. UVA-M-0701
Number of pages: 9 Posted: 21 Oct 2008
Gerry Yemen, Marian Chapman Moore and Geraldine R. Henderson
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Texas at Austin - Red McCombs School of Business
Downloads 13 (591,840)

Abstract:

Loading...

entrepreneurs, bankruptcy, brand management, new product introduction, private-label, distribution strategy, marketing research, marketing strategy, retail marketing

5.

Network Analyses of Brand Switching Behavior

International Journal of Research in Marketing, 13 (1996) 415-429
Number of pages: 15 Posted: 22 Nov 2015 Last Revised: 19 Feb 2016
Vanderbilt University - Marketing, University of Texas at Austin - Red McCombs School of Business, University of Bologna and Pennsylvania State University
Downloads 22 (515,263)

Abstract:

Loading...

Network analysis, Brand switching, Car industry

6.

Actor Equivalence in Networks: The Business Ties That Bind

Journal of Business-to-Business Marketing, Vol. 2(1) 1995
Number of pages: 29 Posted: 18 Nov 2015 Last Revised: 19 Feb 2016
Nigel Hopkins, Geraldine R. Henderson and Dawn Iacobucci
Independent, University of Texas at Austin - Red McCombs School of Business and Vanderbilt University - Marketing
Downloads 3 (635,626)
Citation 1

Abstract:

Loading...

7.

Brand Diagnostics: Mapping Branding Effects Using Consumer Associative Networks

European Journal of Operational Research 111 (1998) 306-327
Posted: 19 Nov 2015
Geraldine R. Henderson, Dawn Iacobucci and Bobby Calder
University of Texas at Austin - Red McCombs School of Business, Vanderbilt University - Marketing and Independent

Abstract:

Loading...