Manfred Schwaiger

Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

Chair, Full professor

Kaulbachstrasse 45

Munich, 80539

Germany

SCHOLARLY PAPERS

3

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Top 29,914

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3

CROSSREF CITATIONS

24

Scholarly Papers (3)

1.

Components and Parameters of Corporate Reputation - an Empirical Study

Schmalenbach Business Review, Vol. 56, pp. 46-71, January 2004
Number of pages: 26 Posted: 07 Jun 2004
Manfred Schwaiger
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 3,900 (2,742)
Citation 1

Abstract:

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Corporate Reputation, Corporate Image, Intangible Assets

2.

Uncovering and Treating Unobserved Heterogeneity with Fimix-Pls: Which Model Selection Criterion Provides an Appropriate Number of Segments?

Schmalenbach Business Review, Vol. 63, pp. 34-62, January 2011
Number of pages: 29 Posted: 05 Jul 2011
Otto-von-Guericke-Universit├Ąt Magdeburg, University of Cologne - Department of Marketing and Brand Management, Hamburg University of Technology (TUHH) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 388 (85,679)
Citation 2

Abstract:

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FIMIX-PLS, finite mixture modeling, model selection, partial least squares (PLS), segmentation, structural equation modeling

3.

Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods? - Extending Festge and Schwaiger's Model to Account for Unobserved Heterogeneity

Journal of Business Market Management, Vol. 3, No. 3, pp. 185-206, September 2009
Posted: 24 Jan 2014
Marko Sarstedt, Manfred Schwaiger and Christian M. Ringle
Otto-von-Guericke-Universit├Ąt Magdeburg, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Hamburg University of Technology (TUHH)

Abstract:

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customer satisfaction, structural equation model, PLS path modeling, segmentation, finite mixture, latent class, unobserved heterogeneity