John Myers

University of California, Berkeley - Marketing Group

Haas School of Business

Berkeley, CA 94720

United States

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Scholarly Papers (1)

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Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You are Trying to Sell

Journal of Consumer Research, Vol. 24, No. 4, p. 434, 1998
Number of pages: 13 Posted: 19 Dec 2010
Michal Ann Strahilevitz and John Myers
Saint Mary's College of California - School of Economics & Business and University of California, Berkeley - Marketing Group
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Citation 3

Abstract:

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product bundling, affect-based complementarity, product-charity bundles