Juanjuan Zhang

Massachusetts Institute of Technology (MIT) - Sloan School of Management

Professor of Marketing

Cambridge, MA 02142

United States

http://jjzhang.scripts.mit.edu

  • Massachusetts Institute of Technology (MIT) - Sloan School of Management

SCHOLARLY PAPERS

17

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16,254

TOTAL CITATIONS
Rank 4,863

SSRN RANKINGS

Top 4,863

in Total Papers Citations

258

Scholarly Papers (17)

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1.

Engagement that Sells: Influencer Video Advertising on TikTok

Marketing Science, ePub ahead of print, December 20, 2024, https://doi.org/10.1287/mksc.2021.0107
Number of pages: 83 Posted: 30 Mar 2021 Last Revised: 20 Dec 2024
Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
Harvard University, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Beijing Technology and Business University
Downloads 9,232 (1,388)
Citation 19

Abstract:

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Influencer Advertising, Video Advertising, Entertainment Commerce, Creator Economy, Sales Conversion, Incentive Alignment, Computer Vision, TikTok

2.

How Does Popularity Information Affect Choices? A Field Experiment

Management Science, Vol. 57, No. 5, pp. 828-842, May 2011
Number of pages: 33 Posted: 26 Jul 2007 Last Revised: 26 May 2011
Catherine E. Tucker and Juanjuan Zhang
Massachusetts Institute of Technology (MIT) - Management Science (MS) and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 1,489 (27,812)
Citation 11

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Popularity Information, Observational Learning, Field Experiment, Internet Marketing

3.

Beyond Zero: Jump-Starting Sales With a Recommender System for Missing-By-Choice Data

MIT Sloan Research Paper 6492-20
Number of pages: 55 Posted: 14 Jan 2022 Last Revised: 02 Dec 2024
Saiquan Hu, Juanjuan Zhang and Yuting Zhu
Hunan University, Massachusetts Institute of Technology (MIT) - Sloan School of Management and National University of Singapore
Downloads 1,261 (35,582)
Citation 1

Abstract:

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sales force management, marketing engineering, recommender system, deep learning

4.

Rational Herding in Microloan Markets: Online Appendix

Management Science, Vol. 58, No. 5, May 2012
Number of pages: 10 Posted: 19 Sep 2011 Last Revised: 06 Jun 2012
Juanjuan Zhang and Peng Liu
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Cornell University
Downloads 865 (60,552)
Citation 101

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Rational Herding, Observational Learning, Bayesian Inference, Microloan Markets, Peer-to-Peer Lending, Prosper.com

5.

Strategic Demarketing

MIT Sloan Research Paper No. 4814-10
Number of pages: 52 Posted: 18 May 2010 Last Revised: 08 Jan 2018
Jeanine Miklós-Thal and Juanjuan Zhang
University of Rochester - Simon Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 664 (85,738)
Citation 5

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demarketing, observational learning, quality inference

6.

Preference Learning and Demand Forecast

Marketing Science (2021), https://doi.org/ 10.1287/mksc.2020.1238
Number of pages: 42 Posted: 19 Aug 2019 Last Revised: 29 Oct 2024
Xinyu Cao and Juanjuan Zhang
Department of Marketing, CUHK Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 580 (101,925)
Citation 12

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preference elicitation, demand forecasting, incentive alignment, choice experiment, field experiment, external validity

7.

Learning from Experience, Simply

Marketing Science, Forthcoming
Number of pages: 87 Posted: 24 May 2012 Last Revised: 08 Jan 2015
Song Lin, Juanjuan Zhang and John R. Hauser
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 563 (105,794)
Citation 15

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dynamic consumer learning, structural models, cognitive simplicity, index strategies, heuristics, multi-armed bandit problems, restless bandits, indexability

8.

Deadlines in Product Development

Management Science, Forthcoming
Number of pages: 39 Posted: 31 Jul 2012 Last Revised: 14 Jul 2015
Juanjuan Zhang
Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 496 (123,729)
Citation 8

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deadline; product development; incentive; learning; dynamic moral hazard; agency theory

9.

Why Do Sales People Spend So Much Time Lobbying for Low Prices?

Marketing Science, 2014, 33(6), pages 796-808.
Number of pages: 62 Posted: 13 Dec 2011 Last Revised: 08 Jan 2015
Duncan Simester and Juanjuan Zhang
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 306 (213,734)
Citation 7

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lobbying, influence activities, sales force management, pricing, agency theory, incentives, information elicitation, marketing-sales interface

10.

Days on Market and Home Sales

NET Institute Working Paper No. 09-16
Number of pages: 36 Posted: 04 Oct 2009 Last Revised: 23 Mar 2012
Catherine E. Tucker, Juanjuan Zhang and Ting Zhu
Massachusetts Institute of Technology (MIT) - Management Science (MS), Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago
Downloads 274 (240,036)
Citation 21

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Keywords: Real estate, Days on market, Herding, Information disclosure, Natural experiment

11.

Consumer Deliberation and Product Line Design

Downloads 226 (291,863)
Citation 28

Consumer Deliberation and Product Line Design

Marketing Science, Forthcoming
Number of pages: 27 Posted: 09 Jul 2012
Liang Guo and Juanjuan Zhang
City University of Hong Kong and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 226 (290,331)
Citation 28

Abstract:

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consumer deliberation, product line design, price discrimination, information acquisition, agency theory, preference construction

Consumer Deliberation and Product Line Design

Marketing Science, Vol. 31, No. 6, 2012; pp. 995-1007; DOI: 10.1287/mksc.1120.0736
Posted: 30 Jan 2013
Liang Guo and Juanjuan Zhang
City University of Hong Kong and Massachusetts Institute of Technology (MIT) - Sloan School of Management

Abstract:

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consumer deliberation, product line design, price discrimination, information acquisition, agency theory, preference construction

12.

Electronic Companion: How Does Popularity Information Affect Choices? A Field Experiment

Management Science, Forthcoming
Number of pages: 9 Posted: 23 Jan 2011
Catherine E. Tucker and Juanjuan Zhang
Massachusetts Institute of Technology (MIT) - Management Science (MS) and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 226 (290,657)
Citation 30

Abstract:

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Popularity Information, Observational Learning, Field Experiment, Internet Marketing

13.

Price as a Signal of Wealth, Revisited

Number of pages: 55 Posted: 03 Oct 2024
Rafael Becerril Arreola and Juanjuan Zhang
University of South Carolina and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 72 (700,912)

Abstract:

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price, preference, wealth signaling, choice externality, identification

14.

Why are Bad Products So Hard to Kill?

Management Science, Vol. 56, No. 7, pp. 1161-1179, July 2010
Posted: 23 Jan 2009 Last Revised: 13 Jul 2010
Duncan Simester and Juanjuan Zhang
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management

Abstract:

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product development, managerial incentives, moral hazard, adverse selection, information acquisition

15.

The Sound of Silence: Observational Learning in the U.S. Kidney Market

Marketing Science, Vol. 29, No. 2, pp. 315-335, March-April 2010
Posted: 05 Dec 2006 Last Revised: 13 Jul 2010
Juanjuan Zhang
Massachusetts Institute of Technology (MIT) - Sloan School of Management

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observational learning, learning models, informational cascades, herding, quality inference, Bayes' rule, dynamic programming, kidney allocation

16.

The Perils of Behavior-Based Personalization

Marketing Science, Vol. 30, No. 1, pp. 170-186, January-February 2008
Posted: 09 Nov 2006 Last Revised: 07 Feb 2011
Juanjuan Zhang
Massachusetts Institute of Technology (MIT) - Sloan School of Management

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behavior-based personalization, behavior-based price discrimination, revealed preference, segmentation, targeting, competition, customer relationship management, endogenous information generation

17.

Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?

Management Science, Vol. 54, No. 4, pp. 686-700, April 2008
Posted: 04 May 2005 Last Revised: 14 Jul 2010
Teck Ho and Juanjuan Zhang
University of California, Berkeley - Haas School of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management

Abstract:

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fixed fee, two-part tariffs, quantity discounts, distribution channels, loss aversion, behavioral economics, experimental economics