Jacinta Hawkins

Massey University - Department of Commerce

Private Bag 102-904

North Shore Mail Centre

Auckland

New Zealand

SCHOLARLY PAPERS

2

DOWNLOADS

544

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Product Withdrawal Pandemonium: Marketing Communication Implications from the Pan Pharmaceuticals Product Withdrawals

Massey University Commerce Working Paper No. 04.10
Number of pages: 28 Posted: 19 May 2005
Independent Author, Massey University - Department of Commerce, Massey University and Hull University Business School (HUBS)
Downloads 313 (173,446)

Abstract:

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Medicine, alternative medicine, brand equity, product withdrawal, corporate reputation, crisis management

2.

Cross-Cultural Comparison of Food in the Children's Media Environment in New Zealand and Japan

Massey University Department of Commerce Working Paper No. 04.09
Number of pages: 14 Posted: 13 May 2005
Sandy Bulmer, Sandy Bulmer, Lynne C. Eagle and Jacinta Hawkins
Massey UniversitySenior Lecturer, Middlesex University - Business School and Massey University - Department of Commerce
Downloads 231 (235,686)

Abstract:

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Advertising and children, marketing and public policy, obesity, advertising restrictions, television