Donna Hoffman

George Washington University

2121 I Street NW

Washington, DC 20052

United States

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Scholarly Papers (1)

1.

Creating Boundary-Breaking Marketing-Relevant Consumer Research

Number of pages: 56 Posted: 12 Nov 2019
University of Southern California - Marketing Department, Columbia University, London Business School, George Washington University, University of Southern California, Columbia Business School - Marketing, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of California Irvine
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Abstract:

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consumer research, marketing, breaking boundaries, broad impact, marketplace stakeholders