Lingling Zhang

China Europe International Business School

Assistant Professor of Marketing

Hongfeng Road

Shanghai

China

  • China Europe International Business School

SCHOLARLY PAPERS

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Scholarly Papers (3)

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1.

How Users Drive Value in Two-sided Markets: Platform Designs that Matter

Number of pages: 49 Posted: 25 Aug 2020 Last Revised: 14 Jun 2022
Zhou Zhou, Lingling Zhang and Marshall W. Van Alstyne
City University of Hong Kong -- College of Business, China Europe International Business School and Boston University – Questrom School of Business
Downloads 841 (45,068)

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two-sided markets, network effects, a user growth strategy, winner-take-all, customer lifetime value, platform design, user stickiness, product learning

2.

Politics, Persuasion and Choice

Number of pages: 19 Posted: 12 Nov 2019 Last Revised: 20 Nov 2019
David Godes, Dina Mayzlin, Odilon Camara, Doug Chung, Chris Hydock, Richard Kotchmar, Claire Lim, Sarah Moshary, Neeru Paharia, Nils Wernerfelt, Pinar Yildirim and Lingling Zhang
University of Maryland, University of Southern California - Marshall School of Business, affiliation not provided to SSRN, Harvard Business School - Marketing Unit, California State Polytechnic University, San Luis Obispo - Orfalea College of Business, affiliation not provided to SSRN, Queen Mary University of London, University of California, Berkeley - Marketing Group, affiliation not provided to SSRN, Harvard University - Harvard Kennedy School (HKS), University of Pennsylvania - The Wharton School and China Europe International Business School
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Politics, Persuasion, Marketing, Choice

3.

Is Relevancy Everything? A Deep Learning Approach to Understand the Coupling of Image and Text

Posted: 07 Jul 2022
Jingcun Cao, Xiaolin Li and Lingling Zhang
The University of Hong Kong - Faculty of Business and Economics, LSE- Department of Management and China Europe International Business School

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image-text congruence, consumer information processing, deep learning, multi-method approach, digital marketing strategy