Lingling Zhang

China Europe International Business School

Assistant Professor of Marketing

Hongfeng Road

Shanghai

China

SCHOLARLY PAPERS

3

DOWNLOADS

899

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

How Users Drive Value in Two-sided Markets: Platform Designs that Matter

Number of pages: 49 Posted: 25 Aug 2020 Last Revised: 14 Jun 2022
Zhou Zhou, Lingling Zhang and Marshall W. Van Alstyne
City University of Hong Kong -- College of Business, China Europe International Business School and Boston University – Questrom School of Business
Downloads 721 (50,431)

Abstract:

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two-sided markets, network effects, a user growth strategy, winner-take-all, customer lifetime value, platform design, user stickiness, product learning

2.

Politics, Persuasion and Choice

Number of pages: 19 Posted: 12 Nov 2019 Last Revised: 20 Nov 2019
University of Maryland, University of Southern California - Marshall School of Business, affiliation not provided to SSRN, Harvard Business School - Marketing Unit, California State Polytechnic University, San Luis Obispo - Orfalea College of Business, affiliation not provided to SSRN, Queen Mary University of London, University of Chicago - Booth School of Business, affiliation not provided to SSRN, Harvard University - Harvard Kennedy School (HKS), University of Pennsylvania - The Wharton School and China Europe International Business School
Downloads 178 (234,265)

Abstract:

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Politics, Persuasion, Marketing, Choice

3.

Is Relevancy Everything? A Deep Learning Approach to Understand the Coupling of Image and Text

Posted: 07 Jul 2022
Jingcun Cao, Xiaolin Li and Lingling Zhang
The University of Hong Kong - Faculty of Business and Economics, LSE- Department of Management and China Europe International Business School

Abstract:

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image-text congruence, consumer information processing, deep learning, multi-method approach, digital marketing strategy