Lingling Zhang

China Europe International Business School

Assistant Professor of Marketing

Hongfeng Road

Shanghai

China

SCHOLARLY PAPERS

4

DOWNLOADS

1,170

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

How Users Drive Value in Two-sided Markets: Platform Designs that Matter

Number of pages: 51 Posted: 20 Mar 2024 Last Revised: 21 Mar 2024
Zhou Zhou, Lingling Zhang and Marshall W. Van Alstyne
City University of Hong Kong -- College of Business, China Europe International Business School and Boston University - Department of Management Information Systems
Downloads 898 (50,204)

Abstract:

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two-sided markets, network effects, a user growth strategy, winner-take-all, customer lifetime value, platform design, user stickiness, product learning

2.

Politics, Persuasion and Choice

Number of pages: 19 Posted: 12 Nov 2019 Last Revised: 20 Nov 2019
Johns Hopkins University - Carey Business School, University of Southern California - Marshall School of Business, affiliation not provided to SSRN, Harvard Business School - Marketing Unit, California State Polytechnic University, San Luis Obispo - Orfalea College of Business, affiliation not provided to SSRN, Queen Mary University of London, University of California, Berkeley - Marketing Group, affiliation not provided to SSRN, Harvard University - Harvard Kennedy School (HKS), University of Pennsylvania - The Wharton School and China Europe International Business School
Downloads 243 (234,411)

Abstract:

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Politics, Persuasion, Marketing, Choice

3.

What Shall I Learn? Two-Stage Decision Making Under Social Influence on Corporate E-Learning Platforms

Decision Support Systems, Forthcoming
Number of pages: 35 Posted: 08 Jun 2023
Yiping (Amy) Song, Lingling Zhang, Liye Ma and Indranil Bose
NEOMA Business School, China Europe International Business School, University of Maryland - Department of Marketing and Indian Institute of Management Ahmedabad
Downloads 29 (871,719)

Abstract:

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social influence information processing, ELM, group influence, platform design

4.

Is Relevancy Everything? A Deep Learning Approach to Understand the Coupling of Image and Text

Posted: 07 Jul 2022
Jingcun Cao, Xiaolin Li and Lingling Zhang
The University of Hong Kong, LSE- Department of Management and China Europe International Business School

Abstract:

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image-text congruence, consumer information processing, deep learning, multi-method approach, digital marketing strategy