Boon-Young Lee

KDI School of Public Policy and Management

263 Namsejong-ro

Sejong-si 30149

Korea, Republic of (South Korea)

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Case Study of Samsung's Mobile Phone Business

KDI School of Pub Policy & Management Paper No. 04-11
Number of pages: 31 Posted: 21 Jun 2004
Seung-Joo Lee and Boon-Young Lee
KDI School of Public Policy and Management and KDI School of Public Policy and Management
Downloads 5,682 (1,190)
Citation 1

Abstract:

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Samsung, mobile phone, strategy

2.

Coupon Redemption Behaviors Among Korean Consumers: Effects of Distribution Method, Face Value, and Benefits on Coupon Redemption Rates in Service Sector

KDI School of Pub Policy & Management Paper No. 05-14
Number of pages: 31 Posted: 10 Jan 2006
Kwon Jung and Boon-Young Lee
KDI School of Public Policy and Management and KDI School of Public Policy and Management
Downloads 167 (177,384)

Abstract:

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Coupon redemption rate, Coupon distribution method, Coupon face value, Coupon benefits