Patricia M. West

Ohio State University (OSU) - Department of Marketing and Logistics

Fisher Hall 524

2100 Neil Ave

Columbus, OH 43210

United States

SCHOLARLY PAPERS

5

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1,544

CITATIONS
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Top 27,030

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9

Scholarly Papers (5)

1.

Beyond the 'Like' Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings

Journal of Marketing. Accepted May 2012; Forthcoming, November 2012
Number of pages: 52 Posted: 07 Jun 2012
Ohio State University (OSU) - Department of Marketing and Logistics, University of Pittsburgh - Katz Graduate School of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,152 (8,990)

Abstract:

Social Influence, Mere Presence, Social Media, Social Networks, Ambiguity

2.

Agents to the Rescue?

Marketing Letters, Vol. 10, No. 3, 285-300
Posted: 18 Jun 2009
Ohio State University (OSU) - Department of Marketing and Logistics, Duke University - Fuqua School of Business, Murdoch University, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business, Columbia Business School - Marketing, University of Pennsylvania - Marketing Department, Massachusetts Institute of Technology (MIT) and University of California, San Diego
Downloads 50 (297,926)
Citation 9

Abstract:

agents, e-commerce, consumer choice

Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience

ADVANCES IN CONSUMER RESEARCH, Vol. 34, pp. 692-695, Gavan Fitzsimons, Vicki Morwitz, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Steve Hoeffler, Dan Ariely, Patricia M. West and Rod Duclos
Vanderbilt University - Marketing, Duke University - Fuqua School of Business, Ohio State University (OSU) - Department of Marketing and Logistics and Hong Kong University of Science & Technology (HKUST)

Abstract:

Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience

Advances in Consumer Research - North American Conference Proceedings; 2007, Vol. 34, pp. 693-694
Posted: 04 Dec 2012
Steve Hoeffler, Dan Ariely, Patricia M. West and Rod Duclos
Vanderbilt University - Marketing, Duke University - Fuqua School of Business, Ohio State University (OSU) - Department of Marketing and Logistics and Hong Kong University of Science & Technology (HKUST)

Abstract:

consumers preferences, abstracts

4.

Path Dependent Preferences: The Role of Early Experience and Biased Search in Preference Development

Organizational Behavior & Human Decision Processes; Vol. 101, Issue 2, pp. 215-229, November 2006
Posted: 04 Dec 2012
Steve Hoeffler, Dan Ariely and Patricia M. West
Vanderbilt University - Marketing, Duke University - Fuqua School of Business and Ohio State University (OSU) - Department of Marketing and Logistics

Abstract:

consumers' preferences, coonsumer behavior, organizational behavior, decision making, preferences (Philosophy), choice (Psychology)

5.

Path Dependent Preferences: The Role of Initial Experience and Biased Search in Preference Discovery

Elsevier, Organizational Behavior and Human Decision Processes, Vol. 101, No. 2, pp. 215-229, November 2006
Posted: 04 Aug 2011
Steve Hoeffler, Patricia M. West and Dan Ariely
Vanderbilt University - Marketing, Ohio State University (OSU) - Department of Marketing and Logistics and Duke University - Fuqua School of Business

Abstract:

Preference learning, Anchoring