Michael Wiles

Arizona State University (ASU) - Marketing Department

Tempe, AZ 85287-4106

United States

SCHOLARLY PAPERS

1

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Scholarly Papers (1)

1.

The Impact of Brand Rating Dispersion on Firm Value

Journal of Marketing Research, vol. L (June 2013), 399-415.
Number of pages: 59 Posted: 03 May 2013 Last Revised: 21 Dec 2016
Xueming Luo, Sascha Raithel and Michael Wiles
Temple University, Ludwig Maximilians University of Munich - Munich School of Management and Arizona State University (ASU) - Marketing Department
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Citation 4

Abstract:

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Brand, Brand Performance, Rating, Dispersion, Firm Performance