Richard Lancioni

Temple University - Department of Marketing and Supply Chain Management

Philadelphia, PA 19122

United States

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

The Effects of Country and Gender Differences on Consumer Innovativeness and Decision Processes in a Highly Globalized High-Tech Product Market

Asia Pacific Journal of Marketing and Logistics, Vol. 23, No. 5, pp. 714-744, 2011
Posted: 28 Feb 2012
Wooyang Kim, Anthony Di Benedetto and Richard Lancioni
Temple University - Department of Marketing and Supply Chain Management, Temple University and Temple University - Department of Marketing and Supply Chain Management

Abstract:

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2.

What Contributes to the Enhanced Use of Customer, Competition and Technology Knowledge for Product Innovation Performance? A Survey of Multinational Companies’ Subsidiaries Operating in China

Industrial Marketing Management, Vol. 38, No. 2, pp. 207-218, February 2009
Posted: 28 Feb 2012
affiliation not provided to SSRN, affiliation not provided to SSRN, Temple University, Temple University - Department of Marketing and Supply Chain Management and Temple University - Department of Strategic Management

Abstract:

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