Susan M. Mudambi

Fox School of Business, Temple University

Professor

1801 Liacouras Walk

Alter 524

Philadelphia, PA 19122

United States

SCHOLARLY PAPERS

12

DOWNLOADS
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Top 11,640

in Total Papers Downloads

7,770

SSRN CITATIONS
Rank 9,539

SSRN RANKINGS

Top 9,539

in Total Papers Citations

57

CROSSREF CITATIONS

118

Scholarly Papers (12)

1.

What Makes a Helpful Review? A Study of Customer Reviews on Amazon.com

MIS Quarterly, 34(1), March, pp.185-200, 2010
Number of pages: 17 Posted: 13 Nov 2012
Susan M. Mudambi and David Schuff
Fox School of Business, Temple University and Temple University - Department of Management Information Systems
Downloads 6,814 (2,041)
Citation 26

Abstract:

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electronic commerce, product reviews, search and experience goods, consumer behavior, information economics, diagnosticity

2.

Branding Importance in Business-to-Business Markets: Three Buyer Clusters

Industrial Marketing Management, 31 (6), 525-533, 2002
Number of pages: 9 Posted: 18 Nov 2012
Susan M. Mudambi
Fox School of Business, Temple University
Downloads 424 (129,614)
Citation 1

Abstract:

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Branding, Industrial branding, Business-to-business, Cluster analysis, Industrial segmentation

3.

Multinationality and the Performance of IPOs

Number of pages: 36 Posted: 20 Sep 2011
Ram Mudambi, Susan M. Mudambi, Arif Khurshed and Marc Goergen
Temple University - Department of Strategic Management, Fox School of Business, Temple University, University of Manchester - Manchester Business School, Division of Accounting Finance and IE Business School, IE University
Downloads 127 (411,583)
Citation 1

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4.

The Outsourcing of It-Enabled Business Processes: A Conceptual Model of the Location Decision

Journal of International Management, 11(2), 253-268, 2005
Number of pages: 16 Posted: 20 Nov 2012
Michael Graf and Susan M. Mudambi
affiliation not provided to SSRN and Fox School of Business, Temple University
Downloads 113 (449,193)
Citation 1

Abstract:

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outsourcing, IT, tech-touch tradeoffs

5.

A Trade War and a Pandemic: Disruption and Resilience in the Food Bank Supply Chain

Blessley, Misty and Susan M. Mudambi (2022), “A Trade War and a Pandemic: Disruption and Resilience in the Food Bank Supply Chain,” Industrial Marketing Management, 102 (April), 58-73.
Number of pages: 69 Posted: 30 Jun 2022
Misty Blessley and Susan M. Mudambi
Temple University and Fox School of Business, Temple University
Downloads 102 (483,565)

Abstract:

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supply chain resilience, disruption management, food banks, trade war, COVID-19, pandemic, turbulence, food insecurity

6.

The Games Retailers Play

Journal of Marketing Management, Vol. 12, No. 8, pp. 695-706, 1996
Number of pages: 13 Posted: 20 Nov 2012
Susan M. Mudambi
Fox School of Business, Temple University
Downloads 58 (668,289)

Abstract:

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game theory, retailing

7.

Global Connectivity and the Evolution of Industrial Clusters: From Tires to Polymers in Northeast Ohio

Mudambi, R., Mudambi, S. M., Mukherjee, D., & Scalera, V. G. (2017). Global connectivity and the evolution of industrial clusters: From tires to polymers in Northeast Ohio. Industrial Marketing Management, 61, 20-29.
Number of pages: 39 Posted: 29 Jan 2018 Last Revised: 09 Nov 2018
Temple University - Department of Strategic Management, Fox School of Business, Temple University, University of Akron - College of Business Administration and University of Amsterdam Business School
Downloads 47 (734,209)
Citation 1

Abstract:

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Global Value Chain, Industrial Clusters, Connectivity, Innovation, Entrepreurship

8.

Make, Buy, or Ally? Theoretical Perspectives on Knowledge Process Outsourcing through Alliances

Journal of Management Studies, 2010
Number of pages: 46 Posted: 16 Feb 2023
Susan M. Mudambi and Stephen Tallman
Fox School of Business, Temple University and University of Richmond - E. Claiborne Robins School of Business
Downloads 46 (740,657)

Abstract:

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alliances, governance, knowledge, offshoring, outsourcing, resource based view, transaction cost economics

9.

Building Brand Value in Business Markets

in Optionen der B-to-B-Markenpositionierung – Generierung von Wert für den Kunden durch Marken [B-to-B Brand Management: Fundamentals, Concepts, and Best Practices], edited by Carsten Baumgarth. Istanbul: Gabler Verlag Publishing, 2009
Number of pages: 30 Posted: 14 Jul 2022
Pallavi Chitturi and Susan M. Mudambi
Temple University - Department of Statisitcs and Fox School of Business, Temple University
Downloads 29 (879,580)

Abstract:

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industrial branding, brand value, B2B branding, discrete choice modeling, differentiation, relationship marketing

10.

Not Just for Fun: The Effect of Pseudo-Reviews on Consumer Behavior

Number of pages: 37 Posted: 03 Oct 2023
Ermira Zifla, Sunil Wattal, David Schuff and Susan M. Mudambi
University of New Hampshire, Temple University - Department of Management Information Systems, affiliation not provided to SSRN and Fox School of Business, Temple University
Downloads 10 (1,057,861)

Abstract:

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Online Reviews, pseudo-reviews, user-generated content, consumer decision-making

11.

Satisfaction in Technology-Enabled Service Encounters

Journal of Services Marketing, 23(3), 134-144, 2009
Posted: 18 Nov 2012
Suzanne Makarem, Susan M. Mudambi and Jeffrey Podoshen
Virginia Commonwealth University (VCU) - School of Business, Fox School of Business, Temple University and Independent

Abstract:

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Self-service, Customer satisfaction, Call centers, tech-touch tradeoffs

12.

MNCs and Micro-Entrepreneurship in Emerging Economies: The Case of Avon in the Amazon

Journal of International Management, 16(4), December, 412-424, 2010
Posted: 18 Nov 2012
Jessica Chelekis and Susan M. Mudambi
Independent and Fox School of Business, Temple University

Abstract:

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Emerging economies, Entrepreneurship, Ethnography, Direct selling, Gender, Base of the pyramid