Susan M. Mudambi

Fox School of Business, Temple University

Professor

1801 Liacouras Walk

Alter 524

Philadelphia, PA 19122

United States

SCHOLARLY PAPERS

11

DOWNLOADS
Rank 10,211

SSRN RANKINGS

Top 10,211

in Total Papers Downloads

7,024

SSRN CITATIONS
Rank 8,451

SSRN RANKINGS

Top 8,451

in Total Papers Citations

34

CROSSREF CITATIONS

118

Scholarly Papers (11)

1.

What Makes a Helpful Review? A Study of Customer Reviews on Amazon.com

MIS Quarterly, 34(1), March, pp.185-200, 2010
Number of pages: 17 Posted: 13 Nov 2012
Susan M. Mudambi and David Schuff
Fox School of Business, Temple University and Temple University - Department of Management Information Systems
Downloads 6,296 (1,756)
Citation 26

Abstract:

Loading...

electronic commerce, product reviews, search and experience goods, consumer behavior, information economics, diagnosticity

2.

Branding Importance in Business-to-Business Markets: Three Buyer Clusters

Industrial Marketing Management, 31 (6), 525-533, 2002
Number of pages: 9 Posted: 18 Nov 2012
Susan M. Mudambi
Fox School of Business, Temple University
Downloads 403 (108,122)
Citation 1

Abstract:

Loading...

Branding, Industrial branding, Business-to-business, Cluster analysis, Industrial segmentation

3.

Multinationality and the Performance of IPOs

Number of pages: 36 Posted: 20 Sep 2011
Ram Mudambi, Susan M. Mudambi, Arif Khurshed and Marc Goergen
Temple University - Department of Strategic Management, Fox School of Business, Temple University, University of Manchester - Manchester Business School, Division of Accounting Finance and IE Business School, IE University
Downloads 109 (358,058)
Citation 1

Abstract:

Loading...

4.

The Outsourcing of It-Enabled Business Processes: A Conceptual Model of the Location Decision

Journal of International Management, 11(2), 253-268, 2005
Number of pages: 16 Posted: 20 Nov 2012
Michael Graf and Susan M. Mudambi
affiliation not provided to SSRN and Fox School of Business, Temple University
Downloads 96 (389,274)
Citation 1

Abstract:

Loading...

outsourcing, IT, tech-touch tradeoffs

5.

The Games Retailers Play

Journal of Marketing Management, Vol. 12, No. 8, pp. 695-706, 1996
Number of pages: 13 Posted: 20 Nov 2012
Susan M. Mudambi
Fox School of Business, Temple University
Downloads 43 (599,682)

Abstract:

Loading...

game theory, retailing

6.

Global Connectivity and the Evolution of Industrial Clusters: From Tires to Polymers in Northeast Ohio

Mudambi, R., Mudambi, S. M., Mukherjee, D., & Scalera, V. G. (2017). Global connectivity and the evolution of industrial clusters: From tires to polymers in Northeast Ohio. Industrial Marketing Management, 61, 20-29.
Number of pages: 39 Posted: 29 Jan 2018 Last Revised: 09 Nov 2018
Temple University - Department of Strategic Management, Fox School of Business, Temple University, University of Akron - College of Business Administration and University of Amsterdam Business School
Downloads 30 (660,041)
Citation 1

Abstract:

Loading...

Global Value Chain, Industrial Clusters, Connectivity, Innovation, Entrepreurship

7.

A Trade War and a Pandemic: Disruption and Resilience in the Food Bank Supply Chain

Blessley, Misty and Susan M. Mudambi (2022), “A Trade War and a Pandemic: Disruption and Resilience in the Food Bank Supply Chain,” Industrial Marketing Management, 102 (April), 58-73.
Number of pages: 69 Posted: 30 Jun 2022
Misty Blessley and Susan M. Mudambi
Temple University and Fox School of Business, Temple University
Downloads 25 (696,395)

Abstract:

Loading...

supply chain resilience, disruption management, food banks, trade war, COVID-19, pandemic, turbulence, food insecurity

8.

Make, Buy or Ally? Theoretical Perspectives on Knowledge Process Outsourcing Through Alliances

Journal of Management Studies, Vol. 47, Issue 8, pp. 1434-1456, December 2010
Number of pages: 23 Posted: 27 Oct 2010
Susan M. Mudambi and Stephen Tallman
Fox School of Business, Temple University and University of Richmond - E. Claiborne Robins School of Business
Downloads 14 (790,478)
Citation 1

Abstract:

Loading...

9.

Building Brand Value in Business Markets

in Optionen der B-to-B-Markenpositionierung – Generierung von Wert für den Kunden durch Marken [B-to-B Brand Management: Fundamentals, Concepts, and Best Practices], edited by Carsten Baumgarth. Istanbul: Gabler Verlag Publishing, 2009
Number of pages: 30 Posted: 14 Jul 2022
Pallavi Chitturi and Susan M. Mudambi
Temple University - Department of Statisitcs and Fox School of Business, Temple University
Downloads 8 (851,882)

Abstract:

Loading...

industrial branding, brand value, B2B branding, discrete choice modeling, differentiation, relationship marketing

10.

Satisfaction in Technology-Enabled Service Encounters

Journal of Services Marketing, 23(3), 134-144, 2009
Posted: 18 Nov 2012
Suzanne Makarem, Susan M. Mudambi and Jeffrey Podoshen
Virginia Commonwealth University (VCU) - School of Business, Fox School of Business, Temple University and Independent

Abstract:

Loading...

Self-service, Customer satisfaction, Call centers, tech-touch tradeoffs

11.

MNCs and Micro-Entrepreneurship in Emerging Economies: The Case of Avon in the Amazon

Journal of International Management, 16(4), December, 412-424, 2010
Posted: 18 Nov 2012
Jessica Chelekis and Susan M. Mudambi
Independent and Fox School of Business, Temple University

Abstract:

Loading...

Emerging economies, Entrepreneurship, Ethnography, Direct selling, Gender, Base of the pyramid